Unlock the secrets of persuasive writing that converts with Derek Johanson’s CopyHour, a breakthrough course meticulously designed to elevate your copywriting skills over a transformative 90-day period. Unlike any other program in the crowded sphere of copywriting education, CopyHour offers an immersive experience that revolutionizes your approach to creating compelling sales copy. By integrating traditional learning with rigorous, hands-on practice, this course empowers you to craft messages that sell and forge deep connections with your audience.

A Distinctive Journey to Copywriting Excellence

CopyHour distinguishes itself with a unique pedagogical approach centred on learning by doing. This innovative method involves participants in meticulously hand-copying successful sales copies from esteemed craft masters. This hands-on practice ensures that the fundamental principles of persuasive writing are internalized, enabling you to produce a more impactful and compelling copy.

Structured Learning for Comprehensive Skill Development

The CopyHour curriculum is thoughtfully divided into six comprehensive modules, each designed to progressively build a robust foundation in copywriting by covering all essential aspects of the discipline:

• Research Module: Dive into advanced research techniques, including leveraging AI tools like ChatGPT, to uncover deep insights into customer pain points and desires, setting the stage for a targeted and relevant copy.

• Offer Crafting Module: Perfect the art of creating irresistible offers by skillfully distinguishing between features and benefits, ensuring your copy vividly communicates the value and addresses your audience’s deepest needs.

• Headlines & Leads Module: Uncover the secrets to crafting captivating headlines and engaging leads. Learn to effectively initiate your sales message with various lead types, capturing attention and interest from the first line.

• Sales Arguments Module: This module helps you gain expertise in constructing compelling sales arguments. It guides you through using different forms of proof and overcoming objections to build a convincing case for your offers.

• Closing Strategies Module: Master the techniques for confidently closing your copy. From presenting prices to ethically employing scarcity tactics, ensure a seamless journey for your prospects to become customers.

Your Gateway to Masterful Persuasion

Derek Johanson’s CopyHour transcends traditional copywriting courses by offering a unique, action-oriented approach to learning. It promises not just an education in writing but a profound mastery of persuasion. By the end of the 90 days, you will possess the technical skills to craft compelling copy and the strategic insight to create narratives that drive sales and resonate deeply with your target audience.

Conclusion: Transform Your Copywriting Journey

Embarking on Derek Johanson’s CopyHour marks the beginning of a new chapter in your professional development. This course is a comprehensive blueprint for anyone committed to mastering the art and science of copywriting. With its distinctive approach to education and emphasis on practical application, CopyHour ensures that you emerge as a masterful copywriter, ready to produce work that converts, persuades, and captivates.

Enrol in CopyHour today to start your transformative journey toward becoming a copywriting master, capable of wielding words to create compelling narratives that effortlessly convert readers into customers.