Abbey Woodcock & Justin Blackman – Codex Persona Workshop

Abbey Woodcock & Justin Blackman – Codex Persona Workshop: Master Brand Voice and Transform Your Copywriting Career

The Codex Persona Workshop, rebranded as the Brand Voice Academy, is an in-depth training program co-created by two of the most respected names in copywriting—Abbey Woodcock and Justin Blackman. This intensive eight-week course is designed to help copywriters, brand strategists, and marketing professionals master the critical art of brand voice and develop comprehensive voice guides. If you want to elevate your copywriting career and deliver unparalleled branding strategies for clients, this workshop offers all the tools, mentorship, and certification you’ll need to succeed.

Why Is the Codex Persona Workshop Worth Enrolling In?

In today’s competitive market, the ability to craft a unique and consistent brand voice is a highly sought-after skill. AbbeWithir years of combined experience, Abbey Woodcock and Justin Blackman created a program that equips you with the foundational knowledge and hands-on experience to build and communicate brand voices that resonate with audiences confidently. Whether you are an aspiring copywriter or an established brand strategist, this course offers a transformative approach to mastering voice development. This workshop is valuable because of its customized learning paths, live sessions, and real-world approach to building voice guides. Plus, you’ll earn a Brand Voice Certification upon completion, signalling to clients that you are a certified expert in this niche branding area.

What Makes the Abbey Woodcock & Justin Blackman – Codex Persona Workshop Unique?

Why Should You Choose the Codex Persona Workshop for Brand Voice Training?

The Codex Persona Workshop, now under the Brand Voice Academy umbrella, stands out due to its well-rounded approach to brand voice development. This isn’t just a theoretical course; it’s a practical, hands-on workshop that empowers participants to build and implement brand voice strategies from day one.

One of the main highlights of this workshop is the personalized mentorship. Abbey and Justin understand that every business, every brand, and every copywriter has unique needs. Therefore, they offer one-on-one calls with participants to tailor learning to individual business stages. This level of personalization ensures that you understand the concepts of brand voice and how to apply them to real-world situations, making the course incredibly relevant for established businesses and new entrepreneurs.

Moreover, the workshop is built on real-life applications of voice guides. Throughout the program, you will collaborate with instructors to create a high-quality voice guide that can be used as a reference for future projects. This practical experience, combined with the guidance of seasoned experts, makes this program a comprehensive and invaluable resource for any copywriter or brand strategist.

What Does the Course Curriculum of the Codex Persona Workshop Include?

How Will the Brand Voice Academy Help You Develop Brand Voice Skills?

The Codex Persona Workshop consists of an eight-week curriculum designed to guide participants through developing, refining, and implementing a brand voice strategy. Here’s a breakdown of what you’ll cover during the workshop:

Week 1-2: Foundation of Brand Voice

In the first two weeks, you will dive deep into the core concepts of brand voice. You’ll learn how to define the essence of a brand’s personality and communicate that effectively to its audience. Abbey and Justin cover the importance of audience empathy, aligning a brand’s voice with its values, and distinguishing one brand’s voice from another.

By the end of these initial weeks, you will have a strong understanding of the different types of brand voices, including whether a brand needs to sound formal, friendly, authoritative, or humorous. You’ll also begin understanding how other brands in different industries need unique voices that align with their target audiences’ expectations.

Week 3-5: Developing Brand Voice Guidelines

In these weeks, the program focuses on developing comprehensive brand voice guidelines—the real tools you’ll need for any branding project. This stage is essential for anyone who wants to build a cohesive brand identity that resonates across all touchpoints.

Abbey and Justin provide hands-on training to create voice guidelines that can be used by anyone in your team, from copywriters to social media managers. These guidelines go beyond just the tone of voice and cover elements like word choice, sentence structure, and the overall writing style. You’ll work on writing clear brand voice statements and value propositions that align with the company’s mission and identity.

Week 6-7: Hands-On Projects and Mentorship

This part of the program is where you get to put your learning into action. During Weeks 6-7, participants work on real-world projects in collaboration with the instructors. You will start applying the knowledge from earlier weeks by building your own brand voice guides. With direct feedback from Abbey and Justin, you will refine your work, ensuring that you’re ready to handle any client or project that requires a unique voice.

The emphasis is on creating practical, usable assets—like voice guides and tone documents—that are ready to be applied in your next project. You’ll leave this section with a portfolio-worthy example of a brand voice guide that you can showcase to clients or employers.

Week 8: Final Presentation and Brand Voice Certification

The final week is all about showcasing your learning. You’ll present your brand voice guides to Abbey, Justin, and your fellow participants. The feedback session will help you see how others approach the same challenges and give you insights on areas to refine. This collaborative environment helps enhance the learning process.

Upon completing the course and final assessments, you’ll receive a Brand Voice Certification. This certification signals that you have mastered the core concepts of brand voice and can now apply these principles professionally.

How Will the Codex Persona Workshop Benefit Your Career?

How Can You Use the Brand Voice Skills Gained from the Codex Persona Workshop?

The skills learned in the Codex Persona Workshop directly and indirectly impact your career as a copywriter or brand strategist. By completing the Brand Voice Academy, you’ll not only improve your copywriting skills but also expand your service offerings to include a specialized brand voice service that is in high demand.

• Brand Strategists: If you’re a brand strategist, this course will give you the tools to craft comprehensive voice guides that help brands communicate consistently across all platforms.
• Copywriters: For established copywriters, this workshop allows you to elevate your craft by applying brand voice principles to your copywriting projects. You’ll be able to provide even more value to clients who need cohesive brand identities.
• Agency Owners: If you own or run a creative agency, Abbey Woodcock & Justin Blackman’s workshop will help you standardize your brand voice process, making onboarding new clients easier and creating brand consistency at scale.

Additionally, you will be prepared to work independently as a freelancer offering brand voice consultation or to develop voice guides for companies and organizations looking to refresh or clarify their brand identity.

What Do Participants Say About the Codex Persona Workshop?

Is the Codex Persona Workshop Right for You?

Feedback from previous participants underscores the value and relevance of the Codex Persona Workshop. For instance, Sam Woods, a copywriter, shared that the program’s impact was long-lasting, saying, “I took their Codex training a few years back and have used it ever since. In a world of charlatans and scammers, they’re the real deal and what they teach you works.”

These positive testimonials reflect the real-world applicability of the course content. Abbey and Justin’s teaching approach combines industry experience, practical applications, and personalized mentorship, ensuring that each participant leaves with tangible skills they can immediately apply.

Conclusion: Why Enroll in Abbey Woodcock & Justin Blackman’s Codex Persona Workshop?

Suppose you’re serious about becoming a leader in the copywriting or brand strategy space. In that case, the Codex Persona Workshop (now known as the Brand Voice Academy) is an essential course to help you develop expertise in brand voice. With direct mentorship from seasoned professionals Abbey Woodcock and Justin Blackman, the program offers a comprehensive curriculum, personalized support, and a real-world approach to mastering brand voice development.

By the end of the eight weeks, you’ll have the skills to confidently craft brand voice guides, deliver high-quality copy that aligns with brand identities, and work with clients who need to create a strong, cohesive voice. Whether you’re looking to expand your services as a freelancer, work with top-tier agencies, or become a full-fledged brand strategist, this workshop will provide the expertise and practical skills you need to succeed in the competitive world of branding and copywriting.

Don’t miss out on the opportunity to gain Brand Voice Certification and advance your career by mastering the art of brand voice.