Ad World – October 2022
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English
Updated April 16, 2024
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Course Description
Ad World – October 2022
What You Get Ad World – October 2022:
Ad World is one of the largest online events for digital marketers in the world.
Ad World will stream 6+ Digital Advertising Tracks over the course of two days, with speeches, panels, and live Q&A sessions that are extremely focused on helping you grow your business.
Over 20,000+ of the world’s brightest minds in advertising will collide to learn, share secrets and connect online.


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Course Content
- Day 01 - Stage 01
- Brand Building
- 3 Ways To Drive Customer Obsession
- 3 Ways To Drive Customer Obsession.pdf
- 4 Ways to Authentically Connect With Gen Z While Avoiding Cancel-Culture
- Building a Beloved Brand That Will Outpace Your Competitors
- Building Breakthrough Brands - 3 Ways To Drive Customer Obsession
- Strategies For Building And Growing A Die-hard Community on YouTube
- Media Buying
- Facebook Ads Aren’t Dead - A Peek Inside Ad Accounts Spending $20K:Day
- Steal These 3 Facebook Ad Campaigns To Generate New Customers From Social
- The 8.4X ROI Omnichannel Marketing Strategy for Paid Ads
- Traffic and Attribution Insights From $54M in Ad Spend
- The Future Of Advertising
- Timeless Marketing Principles - How to Unlock Your True Traffic & Revenue Growth Potential
- What’s In, What’s Out, and What Do We All Need To Be Paying Attention To As Marketers in 2023 and Beyond
- TikTok Mastery
- How to Use TikTok Ads to Boost Your Sales (Case Study)
- TikTok Testing Ground - How to Leverage Proven Organic Content for Facebook Ads [$100K Case Study]
- Day 01 - Stage 02
- Content Marketing
- Create Content That Converts With This 4-Part Messaging Framework
- Here’s Why You Need to Create Audience Personas, Not Buyer Personas
- Hot Offer Matrix - How to Write an Irresistible Offer
- The Creator’s Success Blueprint - Content Ideation, Audience Building & Monetization
- YouTube for B2B Brands - Strategies to Grow to 5M Views Per Year
- Lead Generation
- 7 Sneaky Website Conversion Killers (And How To Fix Them)
- Hacks From an Amazon Leader - How to Guarantee Growth During a Recession
- Triple Your Sales With This Versatile B2B:B2C Copywriting Framework ($3M Profit Case Study)
- Understand Your Customers Better Through Powerful Lead Gen Surveys
- Performance Ad Creatives
- Access, Analyze and Implement Creative Data to Scale Your Content and Ad Production
- Creating Native, Video-First Experiences to Reach Millions of Customers
- Insider Strategies - How Top Ecom Brands Create TikTok Ads
- Performance Enhancing Creativity - Re-evaluating Ad Format Throughout The Customer Journey
- The Ultimate Ecommerce Guide to Researching, Building and Testing Ad Creatives At Scale
- Day 01 - Stage 03
- Advertising Agencies
- 3 Steps to Exploding Your Agency's Growth
- Ecommerce
- Community Building Playbook For DTC Brands
- The Metaverse and Web3.0
- Day 02 - Stage 01
- Design & Optimization
- Design Landing Experiences (Not Pages) And Drop Bounce Rates
- Usability Masterclass - Make your Digital Product Pages Sell Like Crazy
- E-commerce
- Lessons From the Chinese Ecommerce Market - Live-Streaming, NFTs & Influencers
- Meta Presents - The New DTC Growth Playbook For Facebook & Instagram Ads
- Media Buying
- Attribution Mastery - Leverage First-Party Data and Scale Your Ads [Case Study]
- Buying And Measuring Podcast Ads at Scale
- Crush BFCM 2022 With First-Party Data
- Master Google’s Newest Format - Responsive Search Ads
- TikTok Mastery
- Build a Remarkable Brand Through Organic on TikTok
- Leverage TikTok as a Search Engine & Boost Social Media SEO
- The Ultimate TikTok Creators Collab Guide - How to Find, Brief, and Price
- TikTok Ads Scaling Blueprint - Scaling Horizontally & Vertically to $2.45M per Year
- Day 02 - Stage 02
- Advertising Agencies
- Build an Agency Culture Employees Would Never Want to Leave
- Building the Ultimate Client Report for Your Advertising Agency
- Copy These 4 Systems to Scale Your Agency and Save 100H+ of Work per Month
- Design Your 2023 People Experience to Create Engagement, Boost Retention and Avoid Burnout
- Pricing Your Agency Engagement Models for Maximum Profit
- Email & SMS Marketing
- Boost Your Top-Of-Funnel ROAS & Revenue by 200% With Email Marketing
- Double Your Campaign Revenue With This Email + SMS Segmentation Strategy
- Drive Sales Through 2-Way SMS Marketing Conversations
- How to Drive Retention and Loyalty Through Email Marketing
- Messenger Marketing - Bump Your Open Rate to 98% In 21 Days
- The Metaverse & Web 3.0
- 10 Proven Tactics for Building Engaged Web 3.0 Communities
- Authenticity in the Digital Era - How and Why It Matters
- Here’s How the Web 3.0 Is Reshaping the Beauty Influence Industry
- How Morning Brew Took Their Podcast Into the Metaverse (And How You Can Too)
- Web 3.0 in Ecommerce - Bridging the Gap Between Blockchain and Online Retail
- Day 02 - Stage 03
- Brand Building
- How to Leverage Your Network to Build a Podcast Audience
- How We Scaled Animal House Fitness From $0-1M in 4 Months Through the Use of Influencers
- Validate Your Product & Pricing Using This 2-Step Formula
- Content Marketing
- 3 Steps to Making Your Videos Go Viral (Without Expensive Equipment)
- Conversion Without Clickbait - Writing Copy With Generous Tension
- Learn to Use Design Thinking Principles to Build Higher-Performing Content Funnels
- The Harmon Brothers System - Learn to Generate Multi-Million Dollar Writing Concepts
- Write Killer Copy 10x Faster Through AI
- Design & Optimization
- Drive More Revenue Through Gamification & Zero-Party-Data
- Use the Ultimate 5-Part Product Pitch Formula to Cut Acquisition Costs
- The Future of Advertising
- Create a First-Party Data Flywheel to Supercharge Your Growth [6 Principles]
- Leverage AI and Campaign Optimization in Contextual Targeting
- The Retail Revolution - Creating Immersive Brand Experiences to Match Consumer Shopping Habits
- The Ultimate Guide to First-Party Data for Agencies, B2B, and DTC brands
