Andrei Zinkevich & Vladimir Blagojevic – B2B Marketing Strategy Playbook

Revolutionize your B2B marketing with the B2B Marketing Strategy Playbook. Unlock strategies that guarantee growth and success in the complex world of business-to-business marketing.

 With just a fraction of the playbook’s insights, your marketing will transform.

Course Overview:

Module 1: Strategic Decision-Making

• Break Free from Gut Feelings and Copycat Strategies
• Make Precise Decisions for Business Growth
• Launch Successful Marketing Programs with Confidence
• Penetrate New Markets Effectively

Module 2: Profitable Segmentation and Channel Focus

• Identify High-Profit Segments, Channels, and Campaigns
• Eliminate Unnecessary Efforts and Expenses
• Focus on What Matters for Maximum Impact

Module 3: Executive Buy-In and Resource Allocation

• Secure Buy-In from Executives and Sales Teams
• Gain Commitment from Marketing, Sales, and Development Resources
• Ensure Smooth Execution and Collaboration

Module 4: Channel Optimization for Sustainable Growth

• Choose the Right Channels for Long-Term Growth
• Avoid Spreading Thin and Wasting Resources
• Double Down on Effective Channels for Maximum Returns

Module 5: Defining Success and Alignment

• Align Executives and Sales Teams on Success Metrics
• Foster Unity and Shared Goals Across Departments
• Achieve Consistent Progress Towards Goals

Module 6: Building Effective Marketing Dashboards

• Develop Dashboards with Leading Indicators
• Set Accurate Expectations for Marketing Performance
• Avoid Rash Decisions by Analyzing Data

Module 7: Crafting a Unique Value Proposition

• Create a Compelling Value Proposition
• Stand Out from Competitors in the B2B Market
• Attract and Engage Target Customers

Module 8: Client-Centric Marketing Plan

• Develop a Marketing Plan Centered Around Clients
• Create Awareness and Demand in the B2B Space
• Nurture Buyers for Sales-Ready Opportunities

Module 9: Budgeting, Team Building, and Tool Selection

• Accurately Estimate Budget Requirements
• Build the Right Team for B2B Marketing Success
• Choose Effective Tools and Resources

Module 10: Ensuring ROI on a Tight Budget

• Achieve Solid ROI on Tight Marketing Budgets
• Avoid Experimentation and Guesswork
• Optimize Campaigns for Maximum Returns

Unlock your potential with the B2B Marketing Strategy Playbook and easily navigate the intricate world of B2B marketing. Enroll today to transform your B2B marketing efforts and drive exceptional growth and success. 

Take advantage of this opportunity to revolutionize your approach to business-to-business marketing!