Embrace the future of e-commerce with “Boyuan Zhao – E-commerce Email Masters 2.0”. This extensive course provides comprehensive modules encompassing a range of crucial email marketing strategies and techniques.

The ‘Onboarding’ module welcomes you into the course, providing support mechanisms and defining the unique paths to scale for freelancers and agency owners. In the ‘Emails Explained’ section, you’ll unravel the complexities of email marketing, interpreting crucial metrics for your benefit.

The ‘Email Capture’ module presents diverse strategies for capturing more emails, including the innovative use of quizzes. ‘Email Creation’ teaches you the art of crafting compelling emails, providing you with the frameworks for successful copywriting and sharing insights into communicating your vision to the graphic team.

The course features a thorough ‘Graphic Design’ module, covering fundamentals to advanced design concepts such as typography, visual hierarchy, and email design tools. You’ll learn to adapt your email designs to different audiences, gaining insights from live designing sessions.

In the ‘Acquisition Flows’ and ‘Retention Flows modules, you’ll master various customer journey paths, ensuring optimized sales and customer retention. ‘Campaign Planning’ guides you in devising effective campaign strategies, ensuring you always have creative ideas.

Understanding ‘Deliverability’ is crucial; this course ensures you can manage any deliverability issues.

The ‘Decision Making’ module helps you optimize all aspects of your email marketing, while ‘Communication & Reporting’ ensure smooth client interactions. Finally, the ‘Project Management’ module introduces effective account management strategies using Notion.

Join Boyuan Zhao’s E-commerce Email Masters 2.0, and empower yourself with the ultimate email marketing toolkit.