Delightful Emails by Matthew Kimberley

Master the Art of Authentic Email Communication with Delightful Emails by Matthew Kimberley

Delightful Emails by Matthew Kimberley is a specialised email marketing course built for professionals, business owners, and marketers who value genuine communication over gimmicks. Through a well-structured, six-module framework, the course guides you to craft emails that connect, convert, and consistently engage. Whether you’re writing for a service-based business, a product launch, or ongoing client communication, this program equips you with the practical tools and creative frameworks to elevate your writing.

More than a copywriting class, Delightful Emails provides comprehensive training in voice development, content ideation, stylistic consistency, and clarity in communication—skills essential for long-term business growth through email marketing.

Why This Course? Why Now?

Authenticity is a strategic advantage in an age saturated with transactional messaging and formulaic copy. Email remains one of the most direct and effective channels for building relationships, driving conversions, and reinforcing your brand. Yet most professionals struggle with consistency, originality, or tone.

Delightful Emails is designed to solve these exact problems. It offers more than theory—it delivers a system for developing a personal voice, generating email content endlessly, and writing in a way that aligns with your values and marketing objectives.

This course is ideal for professionals who want to:

• Stand out in cluttered inboxes without relying on manipulative tactics
• Create content that reflects their voice and brand
• Build a reliable and repeatable system for writing emails
• Turn readers into subscribers, and subscribers into customers

Course Structure: What You’ll Learn

The course is divided into six core modules, with an additional upcoming module focused on AI-enhanced email writing. Each module builds upon the last, creating a cumulative learning experience with immediate application.

Module 1: The Delightful Email, A Primer

This foundational module introduces the philosophy and function of effective email writing. Kimberley outlines the critical elements that make emails both enjoyable and impactful:

• Purpose-driven messaging
• Relevance to the reader
• Clarity without complexity

You’ll explore what makes an email “delightful” from the reader’s perspective, setting the tone for the following modules.

Module 2: Voice (A) – Individualism

Finding your voice is at the heart of strong email communication. In this module, you’ll learn how to:

• Define and develop your authentic tone
• Use personal branding to make emails more relatable
• Move beyond templates to write with confidence and clarity

Kimberley’s focus on individualism over imitation ensures that your emails reflect who you are and what your brand stands for.

Module 3: Voice (B) – Stylistics

Once you’ve defined your voice, it’s time to refine it. This module focuses on stylistic choices:

• Word selection and sentence rhythm
• Tone consistency across email types
• Creating your internal style guide for repeatability

With clear examples and writing prompts, this section helps you develop consistency in tone while maintaining creative flexibility.

Module 4: Email Idea Generation

This is one of the most valuable modules in the program. Kimberley introduces three proprietary methods for generating content ideas indefinitely:

• The Alphabet Method: A framework that allows you to brainstorm topics for every letter of the alphabet
• The Library Method: Draws from your archive of books, quotes, and experiences for inspiration
• The Fractal Method: Helps you turn one idea into multiple, by breaking it down into sub-themes

This module ensures you never run out of things to say—one of the most common obstacles for content creators and email marketers.

Module 5: How to Write an Email (A)

Here, the course moves into the technical composition of emails. You’ll learn:

• How to write compelling subject lines without clickbait
• Effective use of segues, hooks, and transitional storytelling
• How to structure emails for flow and readability
• Incorporating calls to action that feel natural, not forced

It’s not just about what to say, but how to structure it so that the reader stays engaged from opening to clicking.

Module 6: How to Write an Email (B)

This module focuses on the writing process—from first draft to final send. Topics include:

• Speed writing techniques to eliminate overthinking
• Editing for clarity, tone, and impact
• Final polish strategies to ensure your message is clean, effective, and conversion-ready

The practical guidance here ensures you’re not just learning principles—you’re learning execution.

Bonus Module (Upcoming): AI – Your Best Friend

To stay current with evolving tools, Kimberley is developing a bonus module focused on using AI for content assistance, including:

• Prompt engineering for idea generation
• Personalising AI-generated drafts to match your voice
• Ethical considerations when integrating automation into your content creation process

This will give modern writers an edge in efficiency while maintaining originality.

Key Features & Benefits

Authenticity-Centered Curriculum

Unlike traditional email marketing courses that emphasise persuasion tricks or aggressive sales funnels, Delightful Emails promotes relationship-building through authentic communication. It’s ideal for service providers, consultants, coaches, and creators who value long-term engagement.

Repeatable Idea Generation

With techniques like the Alphabet, Library, and Fractal Methods, you’ll build an internal system for idea generation that can support daily, weekly, or campaign-based emails.

Real-World Writing Process

Kimberley shares the tools and habits he uses for his email campaigns. From first-line hooks to call-to-action language, you’ll gain a behind-the-scenes view of his tested writing process.

Lifetime Access + Future Updates

For a one-time fee of $297, you receive lifetime access to all current and future content, including the AI integration module and any additional material Matthew releases.

Community Support

All enrollees gain access to a private Facebook group, where they can:

• Share drafts and receive peer feedback
• Interact with Kimberley directly
• Connect with fellow professionals refining their email strategy

Who Should Enrol?

This course is designed for professionals who communicate regularly through email and want to improve their clarity, originality, and reader engagement. It’s particularly well-suited for:

• Solo entrepreneurs building client relationships via newsletters
• Consultants, coaches, and service providers looking to increase bookings or sales through storytelling
• Marketers who manage content calendars and email sequences
• Writers and content creators who want a system for writing with voice and personality

Whether you’re just starting to build a list or you’ve been sending emails for years, Delightful Emails provides the clarity and structure to take your communication to a professional level.

Refund Policy & Satisfaction Guarantee

The course comes with a risk-free guarantee. If you complete the course and send four emails using the methods taught, and still feel it hasn’t improved your process—you’re eligible for a full refund. Kimberley stands behind the course and offers this policy as a testament to its real-world value.

Final Thoughts

Delightful Emails by Matthew Kimberley is a thoughtful, well-structured program that prioritizes connection, creativity, and clarity. It delivers not just knowledge—but a lasting framework for writing compelling emails that people enjoy reading and responding to.

If you’re tired of formulaic marketing advice and want a reliable, personalized system for writing better emails, this course delivers.