Doug Cunnington – Multi Profit Site

What You Get Inside Multi Profit Site course:

8 Core Units
4 Advanced Units

1: Big Picture Overview

• Ad revenue, affiliate marketing, and the business model
  Niche markets and their value
• Expectations regarding time, effort, costs, and profit
• Determine your objectives so that you can achieve them.

2: Choosing a Niche

• Techniques for brainstorming, so you don’t get stuck
• Keyword research encompassing four types of keywords
• You should target two of the four types.
• Over-the-shoulder demos of the Golden Ratio
• Using tool-generated KW Difficulty Scores

3: Competition Analysis

• SEO Competitor Analysis Tools
• The competition analysis thought process and flow that I employ.
• Competition analysis sheet in action.
• Identifying communities and markets.
• Checklists and Templates (Brainstorming Worksheet, Competition Analysis Worksheet)

4: Setting Up the Site

• Required pages so you’ll get accepted into most programs
• Recommended WP themes
• Recommended WP plugins and why I use as few plugins as I can
• Checking Site Speed and Tips
• Templates and Checklists (Speed Checklist, Required Pages Checklist)
  

5: Content (and Launching)

• How much content to launch, including “The Content Myth” and why do you need less than you think
• What kind of content and how to format
• A little bit about Agile Project Management and why it can change the way you do nearly everything
• What should informational content look like
• Where to get images
• Silos, Clusters, Categories, and Site Architecture
• Templates and Checklists (Perfect Product Review Template, Informational Content Template, Site Architecture Template, On-page SEO Checklist)
  

6: Monetizing

• Applying for Affiliate Programs
• Why you should look for digital products with affiliate programs
• Signing up with Display Ad Networks
• Adding affiliate Links
• Approaching Companies that don’t have public-facing affiliate programs

7: Promotion and Link Building

• Overall objectives and an overview
• Profiles Social
• Where should links be directed – primarily to the homepage with branded anchor text?
• Building relationships, then asking for guest posts
• Podcast portrayals and YouTube videos for traffic and links
• Checklists and templates (Social Profile Checklist, Relationship Building Worksheet & Process)

8: Scaling

• Either sell more or increase traffic, preferably both.
• Increase conversions
• Include more content.
• Checklists and templates (Conversion Checklist, Geotargeting calculator)

9: Outsourcing Content with Scaling in Mind

• Advanced/Premium
• Where can I locate writers?
• Why are trial gigs necessary?
• Template and sample job posting
• Screen proposals to avoid wasting time.
• Style Guidelines to Establish Expectations
• Creative briefs to allow writers to concentrate on writing
• Do you require a Content Manager and Editor who can format, draft, and work in WordPress?
• Project Management of Content
• Checklists and Templates (Job description template, Google Sheets Content PM template, Trello Content PM template, Style guideline Template, Content Manager Jobaide)
  
  

10: What to do if you are stuck

• Advanced/Premium
• Analysis of Gaps (qualitative and quantitative assessment)
• Improve existing content, create new content, or obtain more links

11: A practical guide to email list building

• Advanced/Premium
• When to build an email list and when not to.
• Why some experts are WRONG when they tell you to keep an email list at all times.
• How to get people to sign up for your email list willingly using two tried-and-true techniques that I’ve used to build email lists with over 10,000 subscribers.
• Tools to help you build your list are usually free.
• What to send your autoresponder subscribers.
• Using Broadcast emails, you can DRIVE traffic whenever you want.
  
  

12: How to sell a site – Two 6 Figure Case Studies

• Advanced/Premium
• When you should and should not consider selling your website.
• How to calculate the worth of your website.
• What you should do months in advance before selling your website.
• What you can do to expedite the sales process?
• When it is preferable to sell through a business broker and when it is not.