Julian Cole – Strategy Finishing School
Julian Cole – Strategy Finishing School
Original price was: $1,997.00.$36.00Current price is: $36.00.
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Julian Cole – Strategy Finishing School
Introducing the Strategy Finishing School by Julian Cole: Advance your strategic leadership skills with 15 years of strategy training shared in one comprehensive course. Benefit from a strong foundation in strategy with 9 core modules and 3 BIG-T modules covering Diplomacy, Management, and Selling Strategy to elevate you to a leadership position.
Get lifetime access to over 80 video lessons, master strategy skills at three career levels (Strategist, Strategy Director, and Head of Strategy), and save time with copy/paste templates from the Strategy Finishing School Library. Learn from an extensive range of modules and lessons, including Strategy Fundamentals, Research, Insights, Creative Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy, Professional Development, Diplomacy, Management, and Selling Strategy.
Become a proficient strategist and develop the skills to transition into a strategy leadership role with expert guidance from Julian Cole. Enroll now and take the next step in your strategy career with the Strategy Finishing School.
What you will Get:
- Strategy Fundamentals
- What is strategy?
- Writing a strategy
- Different types of strategy
- Managing Downtime
- Short Sharp Strategy
- Who’s Who In Agencies
- Strategy In Under An Hour
- Helpful Strategy Resources
- Research
- Kick Off Questions
- Strategy Scrapbook
- Art of Interviewing Clients
- Evaluating Data Sources
- Validating Problems/Insights
- Insights
- What are insights?
- Insights vs. observations
- Flipping Insights
- Polishing Insights
- Adding Tension
- Creative Briefing
- How to write a creative brief
- Sacred Six Brief Template
- GET-TO-BY Brief
- Tactical Briefs
- Single Minded Proposition
- Biggest Mistakes With Creative Briefing
- Giving Creative Feedback
- Tips for Briefing Remotely
- Brand Strategy
- What is Brand Strategy?
- Brand Frameworks
- Brand Benefit Ladders
- Brand Architecture
- Brand Archetypes
- Comms Planning
- What is Comms Planning?
- Consumer Journey Tools
- Consumer Journey Mapping
- Comms Framework
- Comms Planning Questions
- Tactical Briefing
- Articulating An Idea
- Idea Formula
- Building Out An Execution
- Campaign Ecosystem
- Content Strategy (Annual)
- Framework Factory
- Innovation Checklist
- Blueprints
- Advertising Effectiveness
- How Advertising Works
- Cogs of Marketing Effectiveness
- Mental And Physical Availability
- Distinctive Assets
- Category Entry Points
- ESOV
- Different Types of Measurement
- Creating a KPI Framework
- Business Strategy
- SWOT Analysis
- Reading a Financial Report
- Proactive Strategy
- Growth Matrix
- Business Strategy Models (Coming Soon)
- Professional Development
- Transitioning Into Strategy
- Strategy Confidence
- How To Get A Raise
- Creating Your Pitch
- Strategy Portfolio Website
- Diplomacy
- Politics 101
- How To Work With Creatives
- How To Work With Media Agencies
- Giving Creative Feedback
- Designing Decks
- Writing Presentations
- Management
- Managing Planners
- Strategist Interview Questions
- Setting Up A Strategy Department
- Setting Up A Strategy Department Vision
- Scoping Strategy
- Being Strategic About Resourcing
- Selling Strategy
- Scoping Strategy
- Being Strategic About Strategy
- Proactive Strategy
- RICK Sales Model
- How Agencies Make Money
- Strategy Sales Models
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