Kyle Sulerud – Elite Local Ads 

Kyle Sulerud – Elite Local Ads: The Ultimate Google AdWords Course for Local Businesses

If you’re a local business owner or a marketing agency looking to drive high-quality leads and boost your sales through Google AdWords, Kyle Sulerud’s Elite Local Ads course is a game-changer. Specifically designed for businesses with a local customer base—think HVAC, plumbing, dentistry, auto repair, and other service-based industries—this course gives you the insider strategies and tools needed to master Google AdWords and significantly improve your advertising results.

Kyle Sulerud, an expert in digital marketing with years of hands-on experience, has created this program to cut through the clutter and help local businesses and agencies unlock the full potential of Google ads. No fluff, no complicated jargon—just actionable steps that get results.

Why Elite Local Ads Is a Must-Have Course

Google AdWords can be a powerful tool, but it’s not always straightforward, especially for local businesses competing against larger, more tech-savvy companies. The Elite Local Ads course breaks down the complexities of Google Ads, offering you a streamlined approach to boost your visibility and attract customers in your local area. The course is not for tech startups, e-commerce businesses, or online services; it’s solely focused on traditional local businesses.

With real-world examples, comprehensive strategies, and clear instruction, this course equips you with everything you need to generate leads and convert them into loyal customers. Whether you’re running a small, local business or managing multiple clients as a marketing agency, Kyle Sulerud’s approach simplifies Google Ads and makes it accessible for you to achieve immediate results.

Who Should Enroll in Kyle Sulerud’s Elite Local Ads?

The Elite Local Ads course is tailored to two groups:

• Local business owners: If you own a service-based business that traditionally would have relied on the yellow pages or word of mouth, this course is perfect for you. You’ll learn how to optimize Google Ads for your specific business type.
• Marketing agencies working with local businesses: If you run an agency or manage marketing for multiple local clients, the course provides advanced tactics that will help you deliver better results and retain clients.

This course is NOT for:

• Tech startups, e-commerce businesses, or online services
• Coaches, authors, or businesses that Google prohibits from advertising (e.g., tobacco, firearms, MLM, etc.)

What You’ll Learn: A Comprehensive Overview

The Elite Local Ads course is packed with actionable insights and strategies that will transform how you run Google AdWords campaigns. Here’s an overview of some key topics covered:

Module 1: AdWords for Local Businesses Training

How do you optimize Google AdWords specifically for local businesses?

You’ll begin by diving deep into the core principles of using AdWords for local businesses. Kyle teaches how to set up and optimize ads that are highly targeted and relevant for your geographic area, driving more qualified leads to your business.

• Ad Extensions: Discover how to use ad extensions to improve campaign visibility and effectiveness, such as call and location extensions.
• Thank You Pages: Maximize the potential of your thank you pages by turning them into additional sales opportunities.
• Targeting Beyond Location: Learn how to attract valuable traffic beyond your immediate geographic location for expanded reach.

Module 2: Remarketing Campaigns and Advanced Targeting

How do you create high-converting remarketing campaigns?

Remarketing is one of the most effective ways to capture and convert leads who may have yet to convert on their first visit. Kyle Sulerud walks you through the nuances of creating remarketing campaigns that bring potential customers back to your business.

• Remarketing Campaign Settings: Discover key differences between regular search campaigns and remarketing setups.
• Effective Remarketing Ads: Learn strategies to create ads that keep your brand top-of-mind and convert past visitors.
• Using Multiple Remarketing Lists: Kyle shares how to define and segment your audience into different remarketing lists for better targeting.

Module 3: Optimizing Campaign Settings for Better Performance

What hidden settings could be costing you money?

Many default Google AdWords settings are not optimized for local businesses. In this module, Kyle reveals some of the hidden traps that can drain your budget and shows you how to adjust them for optimal performance.

• Location Targeting: Fine-tune your geographic targeting to avoid wasting money on irrelevant traffic.
• Avoiding Cash-Draining Keywords: Learn how to identify and remove low-converting keywords unnecessarily eating into your budget.
• AdWords Ad Framework: Discover how to align your ads with the prospect’s mindset, ensuring they are more likely to convert.

Module 4: Keyword Research and Management

How do you find the right keywords for your local business?

Keywords are the backbone of any successful AdWords campaign. Kyle teaches you how to build and manage a keyword list that attracts high-quality traffic while avoiding costly broad matches.

• Keyword List Building: Learn two critical questions to ask when building your list of keywords.
• Negative Keywords: Discover how to identify and add negative keywords to your campaign, ensuring irrelevant searches don’t trigger your ads.
• Broad Keyword Strategies: Kyle explains the risks and rewards of using broad keyword strategies and how to do it effectively for local businesses.

Module 5: Advanced Location Targeting

How can you target your audience precisely within your service area?

Location targeting is a critical aspect of local advertising. Kyle Sulerud explains the most effective strategies for targeting customers within your area while ensuring you’re not wasting money on irrelevant traffic.

• Advanced Location Targeting: Learn how to precisely target customers in your local area and the tools you need to expand your reach strategically.
• Avoiding the Location Targeting Trap: Many businesses lose money by not setting their location parameters correctly—Kyle shows how to avoid this costly mistake.

Module 6: Conversion Tracking and Campaign Optimization

How do you measure success and continuously improve your campaigns?

Tracking your conversions and understanding what’s working (and what’s not) is essential for improving performance. This module teaches you how to set up conversion tracking, analyze data, and adjust your campaigns to maximize ROI.

• Call Extensions and Tracking: Ensure accurate tracking of phone calls generated from your ads.
• 50/50 Split Testing: Discover the most effective method for conducting accurate ad split tests.
• Campaign Optimization Levers: Learn which optimization levers to pull and when to pull them for maximum campaign efficiency.

Special Training for Marketing Agencies

How do you scale your agency and deliver better results to clients?

The Elite Local Ads course helps local business owners and offers specialized content for marketing agencies managing multiple clients.

• Client Acquisition and Retention: Learn proven strategies for identifying and securing high-quality clients.
• Managing Expectations: Develop the skills needed to set realistic expectations with clients, ensuring satisfaction and long-term relationships.
• Efficient Client Management: Create systems and processes to manage multiple clients effectively while maximizing results.

Bonus Content and Resources

The Elite Local Ads course goes beyond just theory by providing actionable resources that include:

• Private Mastermind Group: Lifetime access to a community of high-performing professionals for ongoing support and idea-sharing.
• Comprehensive Checklists: Use detailed checklists to ensure no steps are missed in campaign creation and management.
• Elite Conversion Optimization Course: An additional course to help you master conversion optimization and make the most of your ad traffic.

Conclusion: Why You Should Invest in Kyle Sulerud’s Elite Local Ads Course

The Elite Local Ads course by Kyle Sulerud is a powerful tool for any local business owner or marketing agency looking to dominate their local market using Google AdWords. With detailed instruction, real-world insights, and a focus on avoiding costly mistakes, this course is designed to help you achieve immediate and lasting results.

By mastering Google Ads through Kyle’s practical and results-oriented approach, you’ll be well-equipped to increase your sales, generate more leads, and establish yourself as a leader in your industry.

Don’t miss out—enroll today and transform the way you market your local business with the Elite Local Ads course!