Mark Rofe – The Digital PR Course

The Digital PR Course: Master Newsworthy Campaigns with Mark Rofe’s Proven Playbook

Want to land top-tier media coverage, earn high-authority backlinks, and make your campaigns go viral? The Digital PR Course by Mark Rofe is your shortcut to PR success—without the fluff, the jargon, or outdated textbooks. Whether you’re an SEO expert, brand marketer, entrepreneur, or freelancer, this course delivers a refreshingly honest, battle-tested approach to getting your brand in the news for all the right reasons.

Mark Rofe – The Digital PR Course strips digital PR down to its most effective parts. You’ll learn how to generate viral ideas, pitch them to journalists, measure results, and scale your outreach—all in a fun, no-nonsense format. With real-world campaign breakdowns (including Mark’s viral hits), handy templates, and bite-sized videos, this course turns theory into action. It builds skills that work in today’s fast-paced media environment.

What is The Digital PR Course by Mark Rofe?

The Digital PR Course is a comprehensive, step-by-step program to help you launch and manage successful digital PR campaigns. Built by Mark Rofe, a digital PR specialist known for viral campaigns like the “Christmas Tree Rental” and “Dating Mark,” this course goes beyond theory and shows how PR works in the wild.

The course includes core modules covering:

• How to generate newsworthy ideas that journalists want
• Crafting irresistible pitches that get opened and replied to
• Building lasting journalist relationships
• Understanding the tools and processes for measuring PR success

Each module includes high-quality video lessons, downloadable templates, campaign checklists, and real-world case studies that you can model for your own work.

Who is Mark Rofe and Why Learn From Him?

Mark Rofe is not your average PR instructor. With a reputation for pulling off some of the UK’s most creative and viral digital PR stunts, he brings unmatched authenticity, humour, and transparency. He doesn’t just teach PR—he practices it, and it shows.

What sets Mark Rofe’s The Digital PR Course apart is his willingness to show both the wins and the failures. He breaks down what went wrong just as honestly as what went right. For learners, that means an unfiltered look at real PR in action—something rarely offered in traditional courses.

His teaching style is casual, engaging, and results-driven. Instead of dry lectures or overblown marketing hype, Mark delivers practical, punchy content that’s easy to absorb and implement.

What Will You Learn in The Digital PR Course?

How Do You Come Up with Newsworthy Ideas?

One of the most common pain points in digital PR is idea generation. The Digital PR Course solves this with a straightforward process that helps you consistently brainstorm PR-worthy content.

Mark shares:

• Idea validation frameworks
• Brainstorming exercises that don’t rely on luck or random inspiration
• Real examples of what types of content consistently earn coverage

You’ll walk away with repeatable systems for turning data, trends, or your brand’s quirks into headlines that media outlets can’t resist.

What Makes a PR Pitch Irresistible?

Pitching is where most digital PR efforts fall apart. Fortunately, the Digital PR Course provides email templates, subject line formulas, and outreach checklists that get responses from busy journalists.

Mark shows you:

• How to write concise, punchy emails that grab attention
• When and how to follow up without being annoying
• How to tailor your outreach to different journalist personas

You’ll also see breakdowns of real emails that have been featured in the national press and, more importantly, why they worked.

Is This Course Right for Beginners or Advanced Marketers?

Both. Whether dipping your toe into PR for the first time or looking to refine your technique, Mark Rofe – The Digital PR Course meets you where you are.

• Beginners benefit from clear explanations of the fundamentals: ideation, journalist targeting, pitching, and follow-ups.
• Experienced marketers will appreciate the case studies, advanced tactics like newsjacking, and subtle strategies for increasing reply rates and securing coverage from top-tier media.

If you’re already running digital PR campaigns but want to improve consistency or scale results, the lessons offer plenty of advanced insights.

What Tools, Templates, and Resources Are Included?

Mark doesn’t just teach—he equips. The Digital PR Course includes:

• Ready-to-use email outreach templates
• Idea generation worksheets and campaign planners
• PR success tracking spreadsheets
• Lists of recommended media databases and contact tools
• Real examples of PR briefs and press releases

These assets let you hit the ground running, saving hours of prep and removing the guesswork from your campaigns.

How Long Does It Take to Complete?

The course is designed to be self-paced with short, digestible video lessons (under 10 minutes each). That means:

• You can complete the core material in a weekend if you binge it
• Or you can space it out over a few weeks while implementing as you go
• It’s easy to revisit modules when you need a refresher

The bite-sized approach is ideal for busy marketers and solo founders, helping you integrate learning with your day-to-day workflow.

What Are the Course’s Strengths?

Practical, Actionable Focus

The biggest strength of Mark Rofe’s Digital PR Course is its action-oriented nature. From templates to step-by-step walkthroughs, everything is geared toward real-world execution. You’re not just learning—you’re building campaigns as you go.

Transparency and Real Examples

Mark shares campaigns that succeeded and failed, giving context for your experiments. This level of transparency is incredibly rare and gives you a more nuanced understanding of what makes a PR campaign tick.

Humour and Storytelling

Let’s be honest—PR can sound dry. But Mark’s casual, funny delivery makes even the more technical parts enjoyable. He keeps things engaging with stories from his campaigns, which help you remember key lessons and stay motivated.

What Could Be Improved?

While the Digital PR Course is top-notch, there are a few areas where some users may want more:

• Crisis Management: The course focuses on landing favourable coverage. If you’re looking to learn how to navigate negative PR or backlash, you’ll need supplementary resources.
• Analytics and Tracking: There’s a brief section on PR metrics, but advanced tracking (using tools like Ahrefs, Google Analytics, or media monitoring platforms) could be covered in more depth.
• Price Accessibility: For complete beginners just testing the waters in PR, the price may feel like a stretch. However, the ROI for anyone planning to actively run campaigns is easily justified.

Who Should Enrol in The Digital PR Course?

This course is perfect for:

• SEO professionals aiming to boost domain authority through link-building PR strategies
• Brand marketers wanting to increase media exposure and consumer trust.
• Freelancers and small agencies offering digital PR services or considering it
• Entrepreneurs and solopreneurs looking to generate buzz for their products or services

If you’re committed to launching creative, newsworthy campaigns without spinning your wheels, this course will save you months of trial and error.

What Results Can You Expect?

Mark’s students report outcomes such as:

• Features in top-tier media outlets like BBC, The Sun, or Business Insider
• Dramatic increases in backlink quality and quantity
• More organic traffic and brand visibility
• Better cold pitch response rates
• Confidence in launching campaigns with repeatable systems

The course empowers you to stop guessing and start executing digital PR like a pro.

Final Verdict: Is The Digital PR Course Worth It?

Absolutely. Whether you’re new to digital PR or a seasoned marketer, Mark Rofe – The Digital PR Course delivers real, measurable value. It skips the fluff, cuts through the noise, and gives you the skills and systems to generate buzz, backlinks, and brand awareness—without relying on ad spend or luck.

This course is one of the smartest investments anyone can make in mastering modern digital PR.