Mike & Laura – Scale Your Travel Blog
The “Scale Your Travel Blog” course by Mike and Laura is designed to help you turn your travel blog from a hobby into a profitable full-time business. With this course, you’ll learn the exact strategies Mike and Laura used to build their successful travel blog and turn it into a thriving business.
The course is divided into 9 modules, each covering a different aspect of building and growing a successful travel blog. Here’s a breakdown of what you can expect to learn in each module:
Module 1: Introduction + Mindset In this module, you’ll learn how to efficiently go through the course and get the most out of it. Additionally, you’ll learn about the most common ways to earn money with your travel blog and get a straightforward timeline for how long it will take before your blog starts making money.
You’ll also be introduced to the private Facebook mastermind group, where you’ll receive extensive support from Mike, Laura, and the community.
BONUS Module: Website Set Up + WordPress Tricks This bonus module is designed to help you set up your website correctly and feel comfortable using WordPress. You’ll learn how to choose a travel blog name and niche without limiting yourself, set up your blog the right way, and move your site from other platforms like Wix or Blogger to WordPress.org. You’ll also learn to use WordPress like an expert and set up your homepage, menus, about me page, resources page, contact page, sidebar, and more. Additionally, you’ll learn everything you need about plugins and how to set up Google Analytics and Google Search Console step-by-step.
Module 2: On-Page SEO (SEO For Travel Blogs + Beyond) In this module, you’ll dive deep into SEO strategies. You’ll learn how to find the best topics for growing the number of readers on your site through keyword research and get a secret keyword research trick you need to use. You’ll also learn how to write blog posts that rank in the top 10 of Google.
Module 3: Backlinks Backlinks are vital for the success of your travel blog, and in this module, you’ll learn everything you need to know about them. You’ll get an introduction to backlinks and learn how to make Google like you quickly by getting backlinks. Mike and Laura will show you the exact steps you need to take.
Module 4: Off-Page SEO In this module, you’ll learn how to optimize your blog for off-page SEO. You’ll learn how to make Google trust your website more by optimizing your site for E-A-T, how to make your travel blog load quickly so that you aren’t punished, and how to set your travel blog up so that your readers and Google are both happy.
Module 5: Scaling With Affiliate Marketing Affiliate marketing is the easiest and fastest way to earn money with your travel blog, and in this module, you’ll learn every aspect of it. You’ll learn how to find the perfect topics to write about that lead to money in your pocket and how to join affiliate programs so that you can start making money even if you’re brand new. You’ll also get top secrets for turning readers into natural buyers without feeling sleazy.
Module 6: SEO For Old Blog Posts This module will help you optimize old blog posts to increase your readers with content you already have. You’ll learn how to determine what to do with old blog posts, whether it’s more beneficial to keep them, update them, delete them, or repurpose them. You’ll also learn how to use Google Search Console, a free tool.