Conversion XL – CXL Bundle 85 Courses
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Course Description
Conversion XL – CXL Bundle 85 Courses

CXL Bundle 85 Courses Course: Master the Skills for Growth, Conversion Optimization, and Data-Driven Marketing
The CXL Bundle 85 Courses course offers a comprehensive learning experience for marketers, analysts, business owners, and digital entrepreneurs. This powerful collection of 85 courses is designed to teach essential digital marketing skills, focusing on conversion optimization, growth marketing, data analytics, and much more. Whether you’re a beginner or a seasoned professional, this bundle equips you with the tools and insights necessary to elevate your digital marketing game and drive actual business results. With expert-led lessons, hands-on exercises, and real-world case studies, the CXL Bundle 85 Courses course offers a complete, self-paced learning experience that will help you excel in the dynamic world of digital marketing.
The CXL Bundle 85 Courses course covers everything from A/B testing to SEO optimization, growth strategies, and customer retention. Designed by ConversionXL—a leader in digital marketing education—this bundle is an invaluable resource for anyone looking to master the fundamentals and advanced tactics in digital marketing. It’s perfect for marketers aiming to refine their skills, business owners looking to optimize conversions, and content creators wanting to understand the latest marketing trends.
How Does the CXL Bundle 85 Courses Course Help You Excel in Digital Marketing?
What Makes the CXL Bundle 85 Courses Course Unique?
The CXL Bundle 85 Courses course stands out due to its comprehensive curriculum, designed to address every aspect of digital marketing. Whether you’re looking to enhance your conversion optimization strategies, improve your data analytics skills, or master growth marketing techniques, this bundle offers in-depth, actionable insights from experts in the field. Access to 85 carefully curated courses allows you to build a well-rounded skill set and gain expertise in areas that directly impact your business’s performance and growth.
The courses are structured to guide you through fundamental concepts and more advanced strategies, ensuring that you progress at your own pace. The blend of practical training, case studies, and real-world applications means you can implement what you learn immediately, making it an ideal choice for busy professionals who need actionable skills.
Why Should You Learn Conversion Optimization?
Conversion optimization is one of the most important aspects of digital marketing. It focuses on improving your website’s ability to convert visitors into customers. The Conversion Optimization Mastery section of the CXL Bundle 85 Courses course is designed to teach you the core principles of user experience (UX) design and how to leverage them to increase conversion rates.
Through in-depth lessons on A/B testing, behavioural psychology, and user triggers, this module equips you with the tools to design and test experiences that improve user engagement and boost conversion rates. You’ll also gain an understanding of how to structure landing pages and sales funnels for maximum impact. This course is a game-changer for anyone in charge of website optimization or digital advertising, giving you the tools to make data-backed decisions that enhance customer experiences and increase your bottom line.
What Will You Learn in the CXL Bundle 85 Courses Course?
How Does the CXL Bundle Teach You Data-Driven Marketing?
In Module 2, you’ll dive into data-driven marketing, a cornerstone of modern digital marketing strategies. Understanding how to analyze and interpret data is essential for making informed decisions. This section introduces you to tools like Google Analytics, Mixpanel, and Google Data Studio, allowing you to track key performance indicators (KPIs), analyze user behaviour, and uncover insights that can shape your marketing strategies.
You’ll learn how to track metrics such as bounce rates, conversion rates, and customer retention, which will help you adjust your marketing campaigns in real time. By understanding the data, you’ll optimize ad spending, improve targeting, and ultimately increase the ROI of your marketing efforts. This module is essential for anyone looking to become proficient in data analysis and using data to guide decision-making and strategy.
How Will You Learn Growth Marketing Essentials?
The Growth Marketing Essentials section of the CXL Bundle 85 Courses course provides you with the foundational skills needed to scale your business. Growth marketing is about identifying and exploiting new opportunities for customer acquisition and retention. This course covers systematic experimentation—a process that allows you to experiment with different marketing strategies, measure their success, and scale the most effective tactics.
You’ll also learn how to map customer journeys and optimize every stage of the funnel, from awareness to conversion and beyond. This section will teach you how to identify the key touchpoints along the customer journey and create marketing strategies that deliver results at each stage. Whether you’re involved in SEO, paid media, or content marketing, this course will help you scale your marketing efforts and achieve sustainable growth.
How Does the SEO and Content Marketing Course Help You Maximize Visibility?
SEO and Content Marketing are essential for driving organic traffic and increasing visibility on the web. In Module 4, you’ll gain insights into content strategy, keyword research, and on-page SEO optimization. This module covers everything from how to structure your content for maximum engagement to understanding the latest SEO trends and adapting your strategies to stay ahead of the competition.
By learning how to create content that not only ranks well in search engines but also resonates with your audience, you’ll be able to boost your organic reach and drive traffic to your site. Additionally, you’ll learn how to measure the effectiveness of your content and adjust your strategies accordingly. Whether you’re a content creator or a marketer, this course is invaluable for maximizing the impact of your digital content and improving your overall SEO performance.
How Does the Advanced Paid Media Course Help You Run Effective Ad Campaigns?
In Module 5, you’ll explore Advanced Paid Media strategies, focusing on how to run successful ad campaigns across platforms like Google Ads, Facebook, and LinkedIn. This module will teach you how to bid strategically, segment your audience, and allocate your budget effectively to get the best return on investment (ROI).
You’ll also learn about retargeting, a powerful technique for converting existing leads into loyal customers by showing them targeted ads based on their previous interactions with your brand. By mastering these paid media strategies, you’ll be able to run campaigns that not only generate traffic but also convert leads into sales, making your advertising spend more efficient and effective.
How Will You Improve Customer Retention and Loyalty?
The Customer Retention and Loyalty Programs section of the course provides you with the strategies needed to keep your customers engaged and coming back. By focusing on nurturing long-term relationships, this module will teach you how to use CRM tools and automation to retain customers and increase their lifetime value.
You’ll also learn how to build loyalty programs that encourage repeat business and turn your customers into brand advocates. Retaining customers is often more cost-effective than acquiring new ones, and by mastering these strategies, you’ll be able to increase retention rates, reduce churn, and build a loyal customer base that drives sustainable business growth.
How Does the UX and User Research Course Help Improve Engagement?
User Research and UX Design play a significant role in improving customer engagement. In Module 7, you’ll learn how to conduct qualitative and quantitative user research to understand your audience’s needs, behaviors, and pain points. This module covers UX principles such as wireframing, prototyping, and user testing, helping you create designs that are intuitive and user-friendly.
By integrating UX feedback into your marketing campaigns, you can improve engagement, increase conversions, and create more satisfying experiences for your users. This course is perfect for marketers looking to improve user experience and engagement, whether through websites, apps, or digital products.
What Are the Benefits of Enrolling in the CXL Bundle 85 Courses?
Why Should You Choose the CXL Bundle 85 Courses for Your Digital Marketing Success?
The CXL Bundle 85 Courses course offers numerous benefits that make it a must-have for anyone in digital marketing. Here are some of the key advantages:
- Comprehensive Coverage: The bundle covers a broad range of essential topics, from conversion optimization to SEO, content marketing, paid media, growth marketing, and more.
- Expert-Led Content: Courses are led by industry professionals who bring years of experience and practical insights to the table.
- Hands-On Learning: Through interactive lessons, case studies, and real-world examples, you’ll gain the skills and confidence to implement what you’ve learned immediately.
- Flexible Learning: The courses are entirely self-paced, allowing you to learn at your own speed and revisit the material whenever needed.
- Practical Skills: The CXL Bundle 85 Courses course is designed to provide you with actionable skills that you can directly apply to your role or business.
How Will This Course Help You Stay Competitive in the Digital Marketing Industry?
By mastering the essential aspects of digital marketing, data analytics, and conversion optimization, you’ll be able to stay ahead of the competition. The CXL Bundle equips you with the knowledge and skills needed to implement effective strategies, optimize your digital campaigns, and drive growth for your business. Whether you’re in charge of advertising, content marketing, user experience, or data analysis, this course helps you stay competitive and ensures you can navigate the fast-changing digital landscape with confidence.
Conclusion: Is the CXL Bundle 85 Courses Right for You?
If you’re looking to advance your digital marketing career or business, the CXL Bundle 85 Courses course is the ideal choice. With comprehensive, expert-led training in conversion optimization, growth marketing, SEO, data analytics, and much more, this course provides the skills and insights needed to thrive in today’s competitive digital world. Whether you’re a marketer, business owner, or digital strategist, this bundle is an invaluable resource for achieving success in the ever-evolving landscape of digital marketing.
Enroll today and start mastering the skills that will drive growth and success for your business!
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- Conversion XL (CXL) – Bundle 1-60
- 1. Ton Wesseling – A-B testing mastery
- Docs
- 1. History.docx
- 10. Configure your A_B test in your tool.docx
- 11. How to calculate the length of your A_B test.docx
- 12. Monitoring your A_B test.docx
- 13. A_B test outcomes.docx
- 14. Presenting your learnings.docx
- 15. Business case calculations.docx
- 16. Scaling up testing.docx
- 17. Sharing and scaling insights.docx
- 18. Bonus Section.docx
- 2. The value.docx
- 3. When to use it.docx
- 4. Do you have enough data to conduct A_B tests_.docx
- 5. Which KPI to pick_.docx
- 6. Research to get insights for your A_B tests.docx
- 7. Hypothesis setting.docx
- 8. Prioritize your A_B tests.docx
- 9. Design, Develop, and QA your A_B test.docx
- 0 A_B testing mastery - CXL Institute.mp4
- 1 History - CXL Institute.mp4
- 10 Configure your A_B test in your tool - CXL Institute.mp4
- 11 How to calculate the length of your A_B test - CXL Institute.mp4
- 12 Monitoring your A_B test - CXL Institute.mp4
- 13 A_B test outcomes - CXL Institute.mp4
- 14 Presenting your learnings - CXL Institute.mp4
- 15 Business case calculations - CXL Institute.mp4
- 16 Scaling up testing - CXL Institute.mp4
- 17 Sharing and scaling insights - CXL Institute.mp4
- 18 Bonus Section - CXL Institute.mp4
- 2 The value - CXL Institute.mp4
- 3 When to use it - CXL Institute.mp4
- 4 Do you have enough data to conduct A_B tests- - CXL Institute.mp4
- 5 Which KPI to pick- - CXL Institute.mp4
- 6 Research to get insights for your A_B tests - CXL Institute.mp4
- 7 Hypothesis setting - CXL Institute.mp4
- 8 Prioritize your A_B tests - CXL Institute.mp4
- 9 Design, Develop, and QA your A_B test - CXL Institute.mp4
- 10. Flavilla Fongang – Branding
- Docs
- 1. Brand DNA_ The foundation for creating iconic brands.docx
- 2. Brand soul_ The importance of brand purpose, vision and mission.docx
- 3. Brand positioning_ Distinguish your business in a competitive market.docx
- 4. Brand messaging_ Create an engaging brand narrative and experience.docx
- 5. Brand identity_ How to align with brand positioning to develop a brand.docx
- 6. Go Beyond approach_ Create a community of loyal clients and expand the lifetime value of each client.docx
- 0 Branding - CXL Institute.mp4
- 1 Brand DNA- The foundation for creating iconic brands - CXL Institute.mp4
- 2 Brand soul- The importance of brand purpose, vision and mission - CXL Institute.mp4
- 3 Brand positioning- Distinguish your business in a competitive market - CXL Institute.mp4
- 4 Brand messaging- Create an engaging brand narrative and experience - CXL Institute.mp4
- 5 Brand identity- How to align with brand positioning to develop a brand - CXL Institute.mp4
- 6 Go Beyond approach- Create a community of loyal clients and expand the lifetime value of each client - CXL Institute.mp4
- 11. Bob Ruffolo – Building a marketing agency
- Docs
- 1. Building a marketing agency – Introduction.docx
- 2. Agency Strategy.docx
- 3. People and Leadership.docx
- 4. Service Delivery.docx
- 5. Sales and Marketingment.docx
- 6. Financials and Metrics.docx
- 7. Wrap Up.docx
- 0. Building a marketing agency - CXL Institute.mp4
- 1. Building a marketing agency - Introduction - CXL Institute.mp4
- 2. Agency Strategy - CXL Institute.mp4
- 3. People and Leadership - CXL Institute.mp4
- 4. Service Delivery - CXL Institute.mp4
- 5. Sales and Marketing - CXL Institute.mp4
- 6. Financials and Metrics - CXL Institute.mp4
- 7. Wrap Up - CXL Institute.mp4
- 12. Derek Gleason – Content marketing research
- Docs
- 1. What should you cover_.docx
- 2. How will you distribute the content_.docx
- 3. Audits and research.docx
- 4. Identifying themes and topics.docx
- 5. Translating topics into strategy.docx
- 0. Content marketing research - CXL Institute.mp4
- 1. What should you cover- - CXL Institute.mp4
- 2. How will you distribute the content- - CXL Institute.mp4
- 3. Audits and research - CXL Institute.mp4
- 4. Identifying themes and topics - CXL Institute.mp4
- 5. Translating topics into strategy - CXL Institute.mp4
- 13. Paul Boag – Content recycling
- Docs
- 1. What is content recycling and does it help_.docx
- 10. How to turn a blog post into a podcast.docx
- 11. How to create video content from a blog post.docx
- 12. Transform multiple posts into long form video.docx
- 13. How to turn multiple posts into an ebook.docx
- 14. Use email to promote and recycle content.docx
- 15. Next steps and where to begin.docx
- 2. How to identify the right content formats_.docx
- 3. Creating a content recycling workflow.docx
- 4. How to find the best content ideas.docx
- 5. Why and how you should test content ideas.docx
- 6. How to write a blog post fast and efficiently.docx
- 7. Maximize the impact of your posts.docx
- 8. How to turn posts into social media updates.docx
- 9. Produce graphics using blog content.docx
- 0. Content recycling - CXL Institute.mp4
- 1. What is content recycling and does it help- - CXL Institute.mp4
- 10. How to turn a blog post into a podcast - CXL Institute.mp4
- 11. How to create video content from a blog post - CXL Institute.mp4
- 12. Transform multiple posts into long form video - CXL Institute.mp4
- 13. How to turn multiple posts into an ebook - CXL Institute.mp4
- 14. Use email to promote and recycle content - CXL Institute.mp4
- 15. Next steps and where to begin - CXL Institute.mp4
- 2. How to identify the right content formats. - CXL Institute.mp4
- 3. Creating a content recycling workflow - CXL Institute.mp4
- 4. How to find the best content ideas - CXL Institute.mp4
- 5. Why and how you should test content ideas - CXL Institute.mp4
- 6. How to write a blog post fast and efficiently - CXL Institute.mp4
- 7. Maximize the impact of your posts - CXL Institute.mp4
- 8. How to turn posts into social media updates - CXL Institute.mp4
- 9. Produce graphics using blog content - CXL Institute.mp4
- 14. Andy Crestodina – Content strategy and SEO for lead generation
- Docs
- 0. Content strategy and SEO for lead generation.docx
- 1. Content strategy for lead generation.docx
- 2. Search optimization_ authority and relevance.docx
- 3. Digital content best practices.docx
- 4. Collaboration, networking and influencers.docx
- 5. Process, production, efficiency.docx
- 6. Analyze, measure and improve.docx
- 1. Content strategy for lead generation - CXL Institute.mp4
- 2. Search optimization- authority and relevance - CXL Institute.mp4
- 3. Digital content best practices - CXL Institute.mp4
- 4. Collaboration, networking and influencers - CXL Institute.mp4
- 5. Process, production, efficiency - CXL Institute.mp4
- 6. Analyze, measure and improve - CXL Institute.mp4
- 7. Office hours- Ask me anything - CXL Institute.mp4
- 15. Peep Laja – CRO agency masterclass
- Docs
- 1. Who makes a good fit_.docx
- 10. Working with low volume clients.docx
- 11. Skills sets and team composition.docx
- 12. Lessons learned running a CRO agency.docx
- 2. Productization.docx
- 3. Pricing.docx
- 4. Lead generation.docx
- 5. Closing leads.docx
- 6. Proposals and contracts.docx
- 7. Expectation setting.docx
- 8. Client relationship lifecycle.docx
- 9. Redesign projects.docx
- 0 CRO agency masterclass - CXL Institute.mp4
- 1 Who makes a good fit- - CXL Institute.mp4
- 10 Working with low volume clients - CXL Institute.mp4
- 11 Skills sets and team composition - CXL Institute.mp4
- 12 Lessons learned running a CRO agency - CXL Institute.mp4
- 2 Productization - CXL Institute.mp4
- 3 Pricing - CXL Institute.mp4
- 4 Lead generation - CXL Institute.mp4
- 5 Closing leads - CXL Institute.mp4
- 6 Proposals and contracts - CXL Institute.mp4
- 7 Expectation setting - CXL Institute.mp4
- 8 Client relationship lifecycle - CXL Institute.mp4
- 9 Redesign projects - CXL Institute.mp4
- 16. Val Geisler – Customer retention for subscription products
- Docs
- 0. Retention_ the most underrated growth channel.docx
- 1. Retention = revenue.docx
- 2. The early bird gets the retention worm.docx
- 3. For best results_ segment.docx
- 4. Beyond the first 90 days.docx
- 5. Slowing the curve.docx
- 6. Measuring and improving retention long term.docx
- 0 Retention- the most underrated growth channel - CXL Institute.mp4
- 1 Retention = revenue - CXL Institute.mp4
- 2 The early bird gets the retention worm - CXL Institute.mp4
- 3 For best results- segment - CXL Institute.mp4
- 4 Beyond the first 90 days - CXL Institute.mp4
- 5 Slowing the curve - CXL Institute.mp4
- 6 Measuring and improving retention long term - CXL Institute.mp4
- 17. Lea Pica, Judah Phillips – Data presentation and visualization
- Docs
- 1. Introduction + Conceptualize.docx
- 2. Visualize_ design like Andy Warhol.docx
- 3. Visualize_ data design.docx
- 4. Analytics strategy_ the process for successful digital analytics.docx
- 5. Analytics strategy_ socializing analytical results for enabling business decisions.docx
- 1 Introduction + Conceptualize - CXL Institute.mp4
- 2 Visualize- design like Andy Warhol - CXL Institute.mp4
- 3 Visualize- data design - CXL Institute.mp4
- 4 Analytics strategy- the process for successful digital analytics - CXL Institute.mp4
- 5 Analytics strategy- socializing analytical results for enabling business decisions - CXL Institute.mp4
- 18. Siim Säinas – Data-driven influencer marketing
- Docs
- 0. Data-driven influencer marketing.docx
- 1. Introduction to Influencer Marketing.docx
- 10. Measuring Influencer Campaigns.docx
- 2. Getting Started _ Campaign Planning.docx
- 3. Social Media Measurement.docx
- 4. Best Influencer Marketing Campaigns.docx
- 5. Identifying Influencers.docx
- 6. Identifying Influencers _ Synergy _ Brand Fit.docx
- 7. The Value Exchange.docx
- 8. Compliance _ Contracts.docx
- 9. Amplifying Influencer Content.docx
- 0. Data-driven influencer marketing - CXL Institute.mp4
- 1. Introduction to Influencer Marketing - CXL Institute.mp4
- 10. Measuring Influencer Campaigns - CXL Institute.mp4
- 2. Getting Started - Campaign Planning - CXL Institute.mp4
- 3. Social Media Measurement - CXL Institute.mp4
- 4. Best Influencer Marketing Campaigns - CXL Institute.mp4
- 5. Identifying Influencers - CXL Institute.mp4
- 6. Identifying Influencers - Synergy _ Brand Fit - CXL Institute.mp4
- 7. The Value Exchange - CXL Institute.mp4
- 8. Compliance _ Contracts - CXL Institute.mp4
- 9. Amplifying Influencer Content - CXL Institute.mp4
- 19. Brian Cugelman – Digital psychology _ behavioral design training
- Docs
- 1. Psychology and media.docx
- 10. Behavioral UI_ Description.docx
- 11. Behavioral UI_ Motivation.docx
- 12. Behavioral UI_ Pressure tactic.docx
- 13. Behavioral UI_ Social influence.docx
- 14. Behavioral UI_ Deciding.docx
- 15. Behavioral UI_ Trust.docx
- 16. Behavioral UI_ Reinforcer.docx
- 17. Designing processes.docx
- 18. Psychology inspired design.docx
- 2. Our approach.docx
- 3. Outcomes.docx
- 4. Emotional motivators.docx
- 5. Netflix sign-up emotional design audit.docx
- 6. Behavioral media.docx
- 7. Digital product places.docx
- 8. Digital locators _ facilitators.docx
- 9. Behavioral UI.docx
- 0. Digital psychology _ behavioral design training - CXL Institute.mp4
- 1. Psychology and media - CXL Institute.mp4
- 10. Behavioral UI- Description - CXL Institute.mp4
- 11. Behavioral UI- Motivation - CXL Institute.mp4
- 12. Behavioral UI- Pressure tactic - CXL Institute.mp4
- 13. Behavioral UI- Social influence - CXL Institute.mp4
- 14. Behavioral UI- Deciding - CXL Institute.mp4
- 15. Behavioral UI- Trust - CXL Institute.mp4
- 16. Behavioral UI- Reinforcer - CXL Institute.mp4
- 17. Designing processes - CXL Institute.mp4
- 18. Psychology inspired design - CXL Institute.mp4
- 2. Our approach - CXL Institute.mp4
- 3. Outcomes - CXL Institute.mp4
- 4. Emotional motivators - CXL Institute.mp4
- 5. Netflix sign-up emotional design audit - CXL Institute.mp4
- 6. Behavioral media - CXL Institute.mp4
- 7. Digital product places - CXL Institute.mp4
- 8. Digital locators _ facilitators - CXL Institute.mp4
- 9. Behavioral UI - CXL Institute.mp4
- 2. Steve Watt – Account Based Marketing
- Docs
- 0. Account based marketing.docx
- 1. A little red Ferrari, problems with conventional demand gen, _ laying solid ABM foundations.docx
- 2. Planning your pilot.docx
- 3. Absolutely nailing the ideal customer profile, account selection, _ tier strategy.docx
- 4. Research, journey, _ channels.docx
- 5. Optimizing _ scaling.docx
- 6. ABM tools _ careers.docx
- 0 Account based marketing - CXL Institute.mp4
- 1 A little red Ferrari, problems with conventional demand gen, _ laying solid ABM foundations - CXL Institute.mp4
- 2 Planning your pilot - CXL Institute.mp4
- 3 Absolutely nailing the ideal customer profile, account selection, _ tier strategy - CXL Institute.mp4
- 4 Research, journey, _ channels - CXL Institute.mp4
- 5 Optimizing _ scaling - CXL Institute.mp4
- 6 ABM tools _ careers - CXL Institute.mp4
- 20. Jessica Best – Email marketing from basics to best-in-class
- Docs
- 1. Email Marketing Basics_ The Good, the Bad _ the WOW!.docx
- 2. How to Optimize Your Email Marketing List Growth.docx
- 3. Optimizing Email Marketing Copy _ Design.docx
- 4. Using Data to Drive Email Marketing Relevance and Results.docx
- 0 Email marketing- from basics to best-in-class - CXL Institute.mp4
- 1 Email Marketing Basics- The Good, the Bad _ the WOW! - CXL Institute.mp4
- 2 How to Optimize Your Email Marketing List Growth - CXL Institute.mp4
- 3 Optimizing Email Marketing Copy _ Design - CXL Institute.mp4
- 4 Using Data to Drive Email Marketing Relevance and Results - CXL Institute.mp4
- 21. Fred Pike – Excel and Sheets for marketers
- Docs
- 1. GSC – Sort and Filter.docx
- 10. Power Tips for Pivot Tables – Excel.docx
- 11. De-Dup _ Text To Columns.docx
- 12. Vlookup.docx
- 13. Index and Match.docx
- 14. XLookup – Excel.docx
- 15. Sparklines.docx
- 16. Conditional Formatting.docx
- 17. String Functions.docx
- 18. Error Trapping.docx
- 19. Additional Resources.docx
- 2. SUM – Variations.docx
- 3. COUNT – Variations.docx
- 4. Tables and Calculated Columns.docx
- 5. Pivot Tables – Set Up – Sheets.docx
- 6. Pivot Tables – Set Up – Excel.docx
- 7. Pivot Tables – Calculated Fields.docx
- 8. Pivot Tables – Filters, Slicers, and Timeline – Excel.docx
- 9. Pivot Tables – Filters, Slicers, and Timeline – Sheets.docx
- 1. GSC - Sort and Filter - CXL Institute.mp4
- 10. Power Tips for Pivot Tables - Excel - CXL Institute.mp4
- 11. De-Dup _ Text To Columns - CXL Institute.mp4
- 12. Vlookup - CXL Institute.mp4
- 13. Index and Match - CXL Institute.mp4
- 14. XLookup - Excel - CXL Institute.mp4
- 15. Sparklines - CXL Institute.mp4
- 16. Conditional Formatting - CXL Institute.mp4
- 17. String Functions - CXL Institute.mp4
- 18. Error Trapping - CXL Institute.mp4
- 19. Additional Resources - CXL Institute.mp4
- 2. SUM - Variations - CXL Institute.mp4
- 3. COUNT - Variations - CXL Institute.mp4
- 4. Tables and Calculated Columns - CXL Institute.mp4
- 5. Pivot Tables - Set Up - Sheets - CXL Institute.mp4
- 6. Pivot Tables - Set Up - Excel - CXL Institute.mp4
- 7. Pivot Tables - Calculated Fields - CXL Institute.mp4
- 8. Pivot Tables - Filters, Slicers, and Timeline - Excel - CXL Institute.mp4
- 9. Pivot Tables - Filters, Slicers, and Timeline - Sheets - CXL Institute.mp4
- Excel and Sheets for marketers - CXL Institute.mp4
- 22. Curt Maly – Facebook Ads
- Docs
- 0. Facebook Ads.docx
- 1. Rethinking the new customer journey.docx
- 10. The Golden Ads strategy.docx
- 11. Tracking the new customer journey with the Facebook pixel.docx
- 12. Audience Targeting_ Audience Options.docx
- 13. Audience Targeting_ Audience Insights.docx
- 14. Audience Targeting_ Your ‘4 Core’.docx
- 15. Audience Targeting_ Facebook Targeting.docx
- 16. Audience Targeting_ Breakdown Effect.docx
- 17. Audience Targeting_ How Facebook Targets You.docx
- 18. Strategies_ HOT28_7.docx
- 19. Strategies_ HOT28 Walkthrough.docx
- 2. The B.E.L.T method_ Belief.docx
- 20. Strategies_ Dollar-a-day.docx
- 21. Strategies_ Power5.docx
- 3. The B.E.L.T method_ Engage.docx
- 4. The B.E.L.T method_ Lead.docx
- 5. The B.E.L.T method_ Transact.docx
- 6. The B.E.L.T method_ Build the campaign.docx
- 7. Advertising _ Content_ Ad Content.docx
- 8. Advertising _ Content_ Facebook Video.docx
- 9. Advertising _ Content_ Facebook Live.docx
- 0. Facebook Ads - CXL Institute.mp4
- 1. Rethinking the new customer journey - CXL Institute.mp4
- 10. The Golden Ads strategy - CXL Institute.mp4
- 11. Tracking the new customer journey with the Facebook pixel - CXL Institute.mp4
- 12. Audience Targeting- Audience Options - CXL Institute.mp4
- 13. Audience Targeting- Audience Insights - CXL Institute.mp4
- 14. Audience Targeting- Your _4 Core_ - CXL Institute.mp4
- 15. Audience Targeting- Facebook Targeting - CXL Institute.mp4
- 16. Audience Targeting- Breakdown Effect - CXL Institute.mp4
- 17. Audience Targeting- How Facebook Targets You - CXL Institute.mp4
- 18. Strategies- HOT28_7 - CXL Institute.mp4
- 19. Strategies- HOT28 Walkthrough - CXL Institute.mp4
- 2. The B.E.L.T method- Belief - CXL Institute.mp4
- 20. Strategies- Dollar-a-day - CXL Institute.mp4
- 21. Strategies- Power5 - CXL Institute.mp4
- 3. The B.E.L.T method- Engage - CXL Institute.mp4
- 4. The B.E.L.T method- Lead - CXL Institute.mp4
- 5. The B.E.L.T method- Transact - CXL Institute.mp4
- 6. The B.E.L.T method- Build the campaign - CXL Institute.mp4
- 7. Advertising _ Content- Ad Content - CXL Institute.mp4
- 8. Advertising _ Content- Facebook Video - CXL Institute.mp4
- 9. Advertising _ Content- Facebook Live - CXL Institute.mp4
- 23. Ramli John – Foundations of demand generation
- Docs
- 1. The foundation of demand generation.docx
- 2. Marketing and sales alignment and enablement.docx
- 3. Entering the mind of the ideal buyer.docx
- 4. The law of attraction – crafting the perfect content to attract leads to your business.docx
- 5. From attraction to demand – turning eyeballs into leads.docx
- 6. Fuel for your demand gen engine_ content promotion.docx
- 7. Targeting your perfect lead with outbound marketing.docx
- 8. Nurturing your leads using email and Facebook Messenger bot workflows.docx
- 9. Office hours.docx
- 1. The foundation of demand generation - CXL Institute.mp4
- 2. Marketing and sales alignment and enablement - CXL Institute.mp4
- 3. Entering the mind of the ideal buyer - CXL Institute.mp4
- 4. The law of attraction - crafting the perfect content to attract leads to your business - CXL Institute.mp4
- 5. From attraction to demand - turning eyeballs into leads - CXL Institute.mp4
- 6. Fuel for your demand gen engine- content promotion - CXL Institute.mp4
- 7. Targeting your perfect lead with outbound marketing - CXL Institute.mp4
- 8. Nurturing your leads using email and Facebook Messenger bot workflows - CXL Institute.mp4
- 9. Office hours - CXL Institute.mp4
- 24. Johnathan Dane – Google Ads
- Docs
- 0. Google Ads.docx
- 1. Meaningful Metrics.docx
- 10. The Bells _ Whistles.docx
- 11. The Main Dashboard.docx
- 12. Campaign Build.docx
- 13. Ad Group Builds.docx
- 14. Filters, Scripts, Rules, _ Software.docx
- 15. Weekly Optimization Routines.docx
- 16. Monthly Optimization Routines.docx
- 17. Keyword, Audience, _ General Expansion.docx
- 2. More Accurate Goal Setting.docx
- 3. Understanding The Iceberg Effect.docx
- 4. Native Google Ads Research Tools.docx
- 5. External Research Tools.docx
- 6. Search _ Shopping Temperatures.docx
- 7. Display _ YouTube Temperatures.docx
- 8. Search _ Shopping Targeting Options.docx
- 9. Display _ YouTube Targeting Options.docx
- 0. Google Ads - CXL Institute.mp4
- 1. Meaningful Metrics - CXL Institute.mp4
- 10. The Bells _ Whistles - CXL Institute.mp4
- 11. The Main Dashboard - CXL Institute.mp4
- 12. Campaign Build - CXL Institute.mp4
- 13. Ad Group Builds - CXL Institute.mp4
- 14. Filters, Scripts, Rules, _ Software - CXL Institute.mp4
- 15. Weekly Optimization Routines - CXL Institute.mp4
- 16. Monthly Optimization Routines - CXL Institute.mp4
- 17. Keyword, Audience, _ General Expansion - CXL Institute.mp4
- 2. More Accurate Goal Setting - CXL Institute.mp4
- 3. Understanding The Iceberg Effect - CXL Institute.mp4
- 4. Native Google Ads Research Tools - CXL Institute.mp4
- 5. External Research Tools - CXL Institute.mp4
- 6. Search _ Shopping Temperatures - CXL Institute.mp4
- 7. Display _ YouTube Temperatures - CXL Institute.mp4
- 8. Search _ Shopping Targeting Options - CXL Institute.mp4
- 9. Display _ YouTube Targeting Options - CXL Institute.mp4
- 25. Charles Farina – Google Analytics 4
- Docs
- 1. Introduction to Google Analytics 4.docx
- 2. Setup_ Core Implementation.docx
- 3. Setup_ Admin Overview.docx
- 4. Setup_ Events and Conversions.docx
- 5. Setup_ Other Components_ BigQuery, E-Commerce, Privacy, and More.docx
- 6. Reporting_ Standard Reports.docx
- 7. Reporting_ Analysis Module (Funnels, Pathing, and More).docx
- 8. Reporting_ Segments _ Audiences.docx
- 0. Google Analytics 4 - CXL Institute.mp4
- 1. Introduction to Google Analytics 4 - CXL Institute.mp4
- 2. Setup- Core Implementation - CXL Institute.mp4
- 3. Setup- Admin Overview - CXL Institute.mp4
- 4. Setup- Events and Conversions - CXL Institute.mp4
- 5. Setup- Other Components- BigQuery, E-Commerce, Privacy, and More - CXL Institute.mp4
- 6. Reporting- Standard Reports - CXL Institute.mp4
- 7. Reporting- Analysis Module (Funnels, Pathing, and More) - CXL Institute.mp4
- 8. Reporting- Segments _ Audiences - CXL Institute.mp4
- 26. Fred Pike – Google Analytics audit
- Docs
- 1. Level set.docx
- 10. GA Events.docx
- 11. GA Goals.docx
- 12. PII (Personally Identifiable Information).docx
- 13. EEC (Enhanced Ecommerce).docx
- 14. Wrapping Up.docx
- 2. Account And Property Overview.docx
- 3. GA Property and View.docx
- 4. Sending Page Views Correctly.docx
- 5. The Hostname Filter.docx
- 6. IP Filters.docx
- 7. Default Channel Group.docx
- 8. Site Crawl.docx
- 9. Content Grouping and Query Parameters.docx
- 0. Google Analytics audit - CXL Institute.mp4
- 1. Level set - CXL Institute.mp4
- 10. GA Events - CXL Institute.mp4
- 11. GA Goals - CXL Institute.mp4
- 12. PII (Personally Identifiable Information) - CXL Institute.mp4
- 13. EEC (Enhanced Ecommerce) - CXL Institute.mp4
- 14. Wrapping Up - CXL Institute.mp4
- 2. Account And Property Overview - CXL Institute.mp4
- 3. GA Property and View - CXL Institute.mp4
- 4. Sending Page Views Correctly - CXL Institute.mp4
- 5. The Hostname Filter - CXL Institute.mp4
- 6. IP Filters - CXL Institute.mp4
- 7. Default Channel Group - CXL Institute.mp4
- 8. Site Crawl - CXL Institute.mp4
- 9. Content Grouping and Query Parameters - CXL Institute.mp4
- 27. Chris Mercer – Google Analytics for beginners
- Docs
- 0. Google Analytics for beginners.docx
- 1. Your Introduction to Google Analytics Basics.docx
- 10. Getting Started_ Property Settings.docx
- 11. Getting Started_ View Settings.docx
- 12. Getting Started_ Filters – The Basics.docx
- 13. Understanding Traffic_ Types of Traffic.docx
- 14. Understanding Traffic_ Customizing Traffic Sources – Part 1.docx
- 15. Understanding Traffic_ Customizing Traffic Sources – Part 2.docx
- 16. Understanding Results_ Destination Goals.docx
- 17. Understanding Results_ Duration Goals.docx
- 18. Understanding Results_ Pages per Session Goals.docx
- 19. Understanding Results_ Event Goals.docx
- 2. Getting to Know GA_ Using Reports.docx
- 20. Understanding Results_ Ecommerce.docx
- 21. Analyzing Reports – The Basics.docx
- 22. Wrap Up _ Resources.docx
- 3. Getting to Know GA_ Introduction to Admin.docx
- 4. Getting to Know GA_ Realtime Reports.docx
- 5. Getting to Know GA_ Audience Reports.docx
- 6. Getting to Know GA_ Acquisition Reports.docx
- 7. Getting to Know GA_ Behavior Reports.docx
- 8. Getting to Know GA_ Conversions Reports.docx
- 9. Getting Started_ Account Settings.docx
- 0. Google Analytics for beginners - CXL Institute.mp4
- 1. Your Introduction to Google Analytics Basics - CXL Institute.mp4
- 10. Getting Started- Property Settings - CXL Institute.mp4
- 11. Getting Started- View Settings - CXL Institute.mp4
- 12. Getting Started- Filters - The Basics - CXL Institute.mp4
- 13. Understanding Traffic- Types of Traffic - CXL Institute.mp4
- 14. Understanding Traffic- Customizing Traffic Sources - Part 1 - CXL Institute.mp4
- 15. Understanding Traffic- Customizing Traffic Sources - Part 2 - CXL Institute.mp4
- 16. Understanding Results- Destination Goals - CXL Institute.mp4
- 17. Understanding Results- Duration Goals - CXL Institute.mp4
- 18. Understanding Results- Pages per Session Goals - CXL Institute.mp4
- 19. Understanding Results- Event Goals - CXL Institute.mp4
- 2. Getting to Know GA- Using Reports - CXL Institute.mp4
- 20. Understanding Results- Ecommerce - CXL Institute.mp4
- 21. Analyzing Reports - The Basics - CXL Institute.mp4
- 22. Wrap Up _ Resources - CXL Institute.mp4
- 3. Getting to Know GA- Introduction to Admin - CXL Institute.mp4
- 4. Getting to Know GA- Realtime Reports - CXL Institute.mp4
- 5. Getting to Know GA- Audience Reports - CXL Institute.mp4
- 6. Getting to Know GA- Acquisition Reports - CXL Institute.mp4
- 7. Getting to Know GA- Behavior Reports - CXL Institute.mp4
- 8. Getting to Know GA- Conversions Reports - CXL Institute.mp4
- 9. Getting Started- Account Settings - CXL Institute.mp4
- 28. Michele Kiss – Google Data Studio
- Docs
- 1. Getting started.docx
- 10. Other useful features.docx
- 11. Sampling.docx
- 12. Cool uses of data studio.docx
- 2. Building charts.docx
- 3. Using color.docx
- 4. Dates.docx
- 5. Filters, controls and segments.docx
- 6. Calculated fields.docx
- 7. Blends.docx
- 8. Changing data sources.docx
- 9. Sharing and access.docx
- 0. Google Data Studio - CXL Institute.mp4
- 1. Getting started - CXL Institute.mp4
- 10. Other useful features - CXL Institute.mp4
- 11. Sampling - CXL Institute.mp4
- 12. Cool uses of data studio - CXL Institute.mp4
- 2. Building charts - CXL Institute.mp4
- 3. Using color - CXL Institute.mp4
- 4. Dates - CXL Institute.mp4
- 5. Filters, controls and segments - CXL Institute.mp4
- 6. Calculated fields - CXL Institute.mp4
- 7. Blends - CXL Institute.mp4
- 8. Changing data sources - CXL Institute.mp4
- 9. Sharing and access - CXL Institute.mp4
- 29. Chris Mercer – Google Tag Manager for beginners
- Docs
- 0. Google Tag Manager for beginners.docx
- 1. Your Introduction to Google Tag Manager Basics.docx
- 10. Getting Started_ Scripts _ Pixels.docx
- 11. Tracking Engagement_ Clicks _ Time.docx
- 12. Tracking Engagement_ Scroll.docx
- 13. Tracking Engagement_ YouTube Videos.docx
- 14. Data Layer 101_ Storing Details.docx
- 15. Data Layer 101_ Reading Details.docx
- 16. Tracking Ecommerce_ The Basics.docx
- 17. Deep Dive_ Cross-Domain Tracking.docx
- 18. Deep Dive_ Tag Sequencing.docx
- 19. Deep Dive_ Formatting Variables.docx
- 2. Getting to Know GTM_ Tags.docx
- 20. Wrap Up _ Resources.docx
- 3. Getting to Know GTM_ Triggers.docx
- 4. Getting to Know GTM_ Variables.docx
- 5. Getting to Know GTM_ Data Layer.docx
- 6. Getting to Know GTM_ Organization.docx
- 7. Getting to Know GTM_ Preview Mode.docx
- 8. Getting to Know GTM_ Workflow.docx
- 9. Getting Started_ Creating Your First Tag.docx
- 0. Google Tag Manager for beginners - CXL Institute.mp4
- 1. Your Introduction to Google Tag Manager Basics - CXL Institute.mp4
- 10. Getting Started- Scripts _ Pixels - CXL Institute.mp4
- 11. Tracking Engagement- Clicks _ Time - CXL Institute.mp4
- 12. Tracking Engagement- Scroll - CXL Institute.mp4
- 13. Tracking Engagement- YouTube Videos - CXL Institute.mp4
- 14. Data Layer 101- Storing Details - CXL Institute.mp4
- 15. Data Layer 101- Reading Details - CXL Institute.mp4
- 16. Tracking Ecommerce- The Basics - CXL Institute.mp4
- 17. Deep Dive- Cross-Domain Tracking - CXL Institute.mp4
- 18. Deep Dive- Tag Sequencing - CXL Institute.mp4
- 19. Deep Dive- Formatting Variables - CXL Institute.mp4
- 2. Getting to Know GTM- Tags - CXL Institute.mp4
- 20. Wrap Up _ Resources - CXL Institute.mp4
- 3. Getting to Know GTM- Triggers - CXL Institute.mp4
- 4. Getting to Know GTM- Variables - CXL Institute.mp4
- 5. Getting to Know GTM- Data Layer - CXL Institute.mp4
- 6. Getting to Know GTM- Organization - CXL Institute.mp4
- 7. Getting to Know GTM- Preview Mode - CXL Institute.mp4
- 8. Getting to Know GTM- Workflow - CXL Institute.mp4
- 9. Getting Started- Creating Your First Tag - CXL Institute.mp4
- 3. Foina De Brabanter – Adobe Analytics
- Docs
- 0. Adobe Analytics.docx
- 1. Starting out with Adobe Analytics.docx
- 2. Navigating Analysis Workspace.docx
- 3. Building Workspace projects.docx
- 4. Visualising data in Workspace projects.docx
- 5. Expand your skills in Analysis Workspace.docx
- 6. An introduction to Report Builder.docx
- 0 Adobe Analytics - CXL Institute.mp4
- 1 Starting out with Adobe Analytics - CXL Institute.mp4
- 2 Navigating Analysis Workspace - CXL Institute.mp4
- 3 Building Workspace projects - CXL Institute.mp4
- 4 Visualising data in Workspace projects - CXL Institute.mp4
- 5 Expand your skills in Analysis Workspace - CXL Institute.mp4
- 6 An introduction to Report Builder - CXL Institute.mp4
- 30. Andre Morys – Heuristic analysis frameworks for CRO
- Docs
- 0. Heuristic Analysis frameworks for conversion optimization audits.docx
- 1. Introduction to heuristic evaluation.docx
- 2. Relevance.docx
- 3. Trust and orientation.docx
- 4. Stimulating users to buy.docx
- 5. Security and convenience.docx
- 6. Confirmation.docx
- 7. Systematic evaluation.docx
- 0. Heuristic Analysis frameworks for conversion optimization audits - CXL Institute.mp4
- 1. Introduction to heuristic evaluation - CXL Institute.mp4
- 2. Relevance - CXL Institute.mp4
- 3. Trust and orientation - CXL Institute.mp4
- 4. Stimulating users to buy - CXL Institute.mp4
- 5. Security and convenience - CXL Institute.mp4
- 6. Confirmation - CXL Institute.mp4
- 7. Systematic evaluation - CXL Institute.mp4
- 31. Chris Mercer – Intermediate Google Analytics
- Docs
- 0. Intermediate Google Analytics.docx
- 1. Your Introduction to Google Analytics Intermediate.docx
- 10. Tips _ Tricks_ Saved Reports _ Alerts.docx
- 11. Tips _ Tricks_ Channels.docx
- 12. Tips _ Tricks_ Multi-Channel Funnel Reports.docx
- 13. Tips _ Tricks_ Attribution.docx
- 14. Tips _ Tricks_ Exporting to Google Sheets.docx
- 15. Tips _ Tricks_ Measurement Protocol.docx
- 16. Wrap Up _ Resources.docx
- 2. Clean Data_ Filtering Out SPAM.docx
- 3. Clean Data_ Removing Internal Hits.docx
- 4. Clean Data_ Cross-Domain Tracking.docx
- 5. Finding Answers_ Funnel Tracking.docx
- 6. Finding Answers_ Segments – Part 1.docx
- 7. Finding Answers_ Segments – Part 2.docx
- 8. Finding Answers_ Custom Reports.docx
- 9. Tips _ Tricks_ Dashboards.docx
- 0. Intermediate Google Analytics - CXL Institute.mp4
- 1. Your Introduction to Google Analytics Intermediate - CXL Institute.mp4
- 10. Tips _ Tricks- Saved Reports _ Alerts - CXL Institute.mp4
- 11. Tips _ Tricks- Channels - CXL Institute.mp4
- 12. Tips _ Tricks- Multi-Channel Funnel Reports - CXL Institute.mp4
- 13. Tips _ Tricks- Attribution - CXL Institute.mp4
- 14. Tips _ Tricks- Exporting to Google Sheets - CXL Institute.mp4
- 15. Tips _ Tricks- Measurement Protocol - CXL Institute.mp4
- 16. Wrap Up _ Resources - CXL Institute.mp4
- 2. Clean Data- Filtering Out SPAM - CXL Institute.mp4
- 3. Clean Data- Removing Internal Hits - CXL Institute.mp4
- 4. Clean Data- Cross-Domain Tracking - CXL Institute.mp4
- 5. Finding Answers- Funnel Tracking - CXL Institute.mp4
- 6. Finding Answers- Segments - Part 1 - CXL Institute.mp4
- 7. Finding Answers- Segments - Part 2 - CXL Institute.mp4
- 8. Finding Answers- Custom Reports - CXL Institute.mp4
- 9. Tips _ Tricks- Dashboards - CXL Institute.mp4
- 32. Chris Mercer – Intermediate Google Tag Manager
- Docs
- 0. Intermediate Google Tag Manager.docx
- 1. Intermediate GTM Intro.docx
- 10. Deep Dive_ Using Cookies in GTM.docx
- 11. Deep Dive_ GTM API.docx
- 12. Wrap Up _ Resources.docx
- 2. Tracking Engagement_ Advanced Video Tracking.docx
- 3. Tracking Engagement_ Page Elements.docx
- 4. Tracking Ecommerce_ The Next Level.docx
- 5. Deep Dive_ Custom Dimensions _ Metrics.docx
- 6. Deep Dive_ User ID Tracking.docx
- 7. Deep Dive_ Table Variables.docx
- 8. Deep Dive_ JavaScript Variables.docx
- 9. Deep Dive_ Event Variables.docx
- 0. Intermediate Google Tag Manager - CXL Institute.mp4
- 1. Intermediate GTM Intro - CXL Institute.mp4
- 10. Deep Dive- Using Cookies in GTM - CXL Institute.mp4
- 11. Deep Dive- GTM API - CXL Institute.mp4
- 12. Wrap Up _ Resources - CXL Institute.mp4
- 2. Tracking Engagement- Advanced Video Tracking - CXL Institute.mp4
- 3. Tracking Engagement- Page Elements - CXL Institute.mp4
- 4. Tracking Ecommerce- The Next Level - CXL Institute.mp4
- 5. Deep Dive- Custom Dimensions _ Metrics - CXL Institute.mp4
- 6. Deep Dive- User ID Tracking - CXL Institute.mp4
- 7. Deep Dive- Table Variables - CXL Institute.mp4
- 8. Deep Dive- JavaScript Variables - CXL Institute.mp4
- 9. Deep Dive- Event Variables - CXL Institute.mp4
- 33 .Brian Massey – Intro to CRO
- Docs
- 1. Why CRO_.docx
- 2. The basics.docx
- 3. Managing ideas.docx
- 4. Sources of insight.docx
- 5. A_B testing basics.docx
- 6. Bringing it all together.docx
- 0. Intro to CRO - CXL Institute.mp4
- 1. Why CRO- - CXL Institute.mp4
- 2. The basics - CXL Institute.mp4
- 3. Managing ideas - CXL Institute.mp4
- 4. Sources of insight - CXL Institute.mp4
- 5. A_B testing basics - CXL Institute.mp4
- 6. Bringing it all together - CXL Institute.mp4
- 34. Michael Aagaard – Landing Page Optimization
- Docs
- 1. Understanding the landing page experience.docx
- 10. Landing page design part 1 – the 6 most important design elements.docx
- 11. Landing page design part 2 – Visual Hierarchy, the 6 most important aspects.docx
- 12. Landing page design part 3 – form design.docx
- 13. Putting it all together – How to audit landing pages and build an optimization strategy.docx
- 2. Fast vs slow thinking and cognitive biases.docx
- 3. Intro to brain chemicals – Dopamine and Cortisol.docx
- 4. Wireframing and Information Hierarchy.docx
- 5. Quantitative LPO research using Google Analytics.docx
- 6. Qualitative LPO research – part 1.docx
- 7. Qualitative LPO research – part 2.docx
- 8. Landing page copywriting part 1 – How to write copy for landing pages.docx
- 9. Landing page copywriting part 2 – The 5 most important landing page copy elements.docx
- 0. Landing page optimization - CXL Institute.mp4
- 1. Understanding the landing page experience - CXL Institute.mp4
- 10. Landing page design part 1 - the 6 most important design elements - CXL Institute.mp4
- 11. Landing page design part 2 - Visual Hierarchy, the 6 most important aspects - CXL Institute.mp4
- 12. Landing page design part 3 - form design - CXL Institute.mp4
- 13. Putting it all together - How to audit landing pages and build an optimization strategy - CXL Institute.mp4
- 2. Fast vs slow thinking and cognitive biases - CXL Institute.mp4
- 3. Intro to brain chemicals - Dopamine and Cortisol - CXL Institute.mp4
- 4. Wireframing and Information Hierarchy - CXL Institute.mp4
- 5. Quantitative LPO research using Google Analytics - CXL Institute.mp4
- 6. Qualitative LPO research - part 1 - CXL Institute.mp4
- 7. Qualitative LPO research - part 2 - CXL Institute.mp4
- 8. Landing page copywriting part 1 - How to write copy for landing pages - CXL Institute.mp4
- 9. Landing page copywriting part 2 - The 5 most important landing page copy elements - CXL Institute.mp4
- 35. AJ Wilcox – LinkedIn advertising
- Docs
- 0. LinkedIn advertising.docx
- 1. The basics of LinkedIn Ads.docx
- 2. Advanced LinkedIn Ads.docx
- 3. Putting it into action.docx
- 4. Analysis, analytics, and closing the loop.docx
- 0. LinkedIn advertising - CXL Institute.mp4
- 1. The basics of LinkedIn Ads - CXL Institute.mp4
- 2. Advanced LinkedIn Ads - CXL Institute.mp4
- 3. Putting it into action - CXL Institute.mp4
- 4. Analysis, analytics, and closing the loop - CXL Institute.mp4
- 36. Kevan Lee – Managing a remote marketing team
- Docs
- 1. Management theory.docx
- 10. Achieving goals.docx
- 11. Project management overview.docx
- 12. Project management tips and tricks.docx
- 13. Staying connected while working remotely.docx
- 14. Embracing feedback.docx
- 2. Traits of successful remote teams.docx
- 3. Asynchronous at the core.docx
- 4. The art of collaboration.docx
- 5. The remote tech stack.docx
- 6. How to conduct a remote team meeting.docx
- 7. How to conduct a remote 1_1.docx
- 8. Remote templates and exercises.docx
- 9. The keys to remote goal-setting.docx
- 0. Managing a remote marketing team - CXL Institute.mp4
- 1. Management theory - CXL Institute.mp4
- 10. Achieving goals - CXL Institute.mp4
- 11. Project management overview - CXL Institute.mp4
- 12. Project management tips and tricks - CXL Institute.mp4
- 13. Staying connected while working remotely - CXL Institute.mp4
- 14. Embracing feedback - CXL Institute.mp4
- 2. Traits of successful remote teams - CXL Institute.mp4
- 3. Asynchronous at the core - CXL Institute.mp4
- 4. The art of collaboration - CXL Institute.mp4
- 5. The remote tech stack - CXL Institute.mp4
- 6. How to conduct a remote team meeting - CXL Institute.mp4
- 7. How to conduct a remote 1-1 - CXL Institute.mp4
- 8. Remote templates and exercises - CXL Institute.mp4
- 9. The keys to remote goal-setting - CXL Institute.mp4
- 37. Kristen Craft – Marketing management
- Docs
- 0. Marketing management.docx
- 1. How to know if management is right for you.docx
- 10. Growing the people on your team.docx
- 11. Managing your long-term career.docx
- 12. Building your personal brand.docx
- 2. Defining your marketing strategy.docx
- 3. Team building.docx
- 4. Onboarding and setting expectations.docx
- 5. Setting and reaching objectives.docx
- 6. One-on-ones.docx
- 7. Team motivation.docx
- 8. Managing conflict.docx
- 9. Running and tracking marketing campaigns.docx
- 0. Marketing management - CXL Institute.mp4
- 1. How to know if management is right for you - CXL Institute.mp4
- 10. Growing the people on your team - CXL Institute.mp4
- 11. Managing your long-term career - CXL Institute.mp4
- 12. Building your personal brand - CXL Institute.mp4
- 2. Defining your marketing strategy - CXL Institute.mp4
- 3. Team building - CXL Institute.mp4
- 4. Onboarding and setting expectations - CXL Institute.mp4
- 5. Setting and reaching objectives - CXL Institute.mp4
- 6. One-on-ones - CXL Institute.mp4
- 7. Team motivation - CXL Institute.mp4
- 8. Managing conflict - CXL Institute.mp4
- 9. Running and tracking marketing campaigns - CXL Institute.mp4
- 38. Lindsey Christensen – Marketing strategy
- Docs
- 1. Marketing’s role in business.docx
- 2. Creating a research plan.docx
- 3. Interviewing, analyzing, and augmenting.docx
- 4. Using insights to drive strategy.docx
- 5. Creating a cohesive strategy.docx
- 6. Executing your plan.docx
- 0. Marketing strategy - CXL Institute.mp4
- 1. Marketing’s role in business - CXL Institute.mp4
- 2. Creating a research plan - CXL Institute.mp4
- 3. Interviewing, analyzing, and augmenting - CXL Institute.mp4
- 4. Using insights to drive strategy - CXL Institute.mp4
- 5. Creating a cohesive strategy - CXL Institute.mp4
- 6. Executing your plan - CXL Institute.mp4
- 39. Joe Martinez and Michelle Morgan – Maximizing audiences for your PPC campaigns
- Docs
- 0. Maximizing audiences for your PPC campaigns.docx
- 1. Finding your target audiences in existing tools.docx
- 2. Creating good retargeting audiences for targeting, exclusion and then lookalike modeling.docx
- 3. Intent-based audiences for remarketing.docx
- 4. Utilizing Audiences in the Search Network.docx
- 5. Building a funnel with audiences.docx
- 6. Leveraging your audience across channels.docx
- 0. Maximizing audiences for your PPC campaigns - CXL Institute.mp4
- 1. Finding your target audiences in existing tools - CXL Institute.mp4
- 3. Creating good retargeting audiences for targeting, exclusion and then lookalike modeling - CXL Institute.mp4
- 4. Intent-based audiences for remarketing - CXL Institute.mp4
- 5. Utilizing Audiences in the Search Network - CXL Institute.mp4
- 6. Building a funnel with audiences - CXL Institute.mp4
- 7. Leveraging your audience across channels - CXL Institute.mp4
- 4. Guy Yalif – Advanced AI for marketers
- Docs
- 0. Advanced AI for marketers.docx
- 1. Different kinds of AI.docx
- 2. Data.docx
- 3. More Machine Learning Approaches.docx
- 4. Practical applications in the market today.docx
- 5. Structuring experiments to use AI.docx
- 0 Advanced AI for marketers - CXL Institute.mp4
- 1 Different kinds of AI - CXL Institute.mp4
- 2 Data - CXL Institute.mp4
- 3 More Machine Learning Approaches - CXL Institute.mp4
- 4 Practical applications in the market today - CXL Institute.mp4
- 5 Structuring experiments to use AI - CXL Institute.mp4
- 40. Dan McGaw – Optimizing your marketing tech stack
- Docs
- 0. Optimizing your marketing tech stack.docx
- 1. What is a Martech Stack and how does it solve my marketing problems_.docx
- 2. Choose the right tools for your stack.docx
- 3. Integrating the stack.docx
- 4. Building your stack taxonomy.docx
- 5. Data driven analytics.docx
- 6. Capture emails and generate more leads.docx
- 7. Automating your marketing.docx
- 8. Relationship management with CRMs.docx
- 0. Optimizing your marketing tech stack - CXL Institute.mp4
- 1. What is a Martech Stack and how does it solve my marketing problems- - CXL Institute.mp4
- 2. Choose the right tools for your stack - CXL Institute.mp4
- 3. Integrating the stack - CXL Institute.mp4
- 4. Building your stack taxonomy - CXL Institute.mp4
- 5. Data driven analytics - CXL Institute.mp4
- 6. Capture emails and generate more leads - CXL Institute.mp4
- 7. Automating your marketing - CXL Institute.mp4
- 8. Relationship management with CRMs - CXL Institute.mp4
- 41. Peep Laja – People _ psychology
- Docs
- 0. People _ psychology.docx
- 1. Cialdini’s 7 Principles of Persuasion.docx
- 2. Fogg Behavior Model.docx
- 3. Lessons from Neuromarketing.docx
- 4. A Big List of Persuasion Techniques.docx
- 5. Cognitive Biases – We’re All Affected By Them.docx
- 6. Emotional and Rational Decision Making.docx
- 7. How People View Websites.docx
- 8. E-commerce Product Page Study_ Value Perceptions and Image size.docx
- 9. Cognitive Fluency.docx
- 1. Cialdini_s 7 Principles of Persuasion - CXL Institute.mp4
- 2. Fogg Behavior Model - CXL Institute.mp4
- 42. Guy Yalif – Personalization for conversion
- Docs
- 1. What is Personalization_.docx
- 2. Customer Segmentation _ Deciding What to Optimize for.docx
- 3. Deciding What to Personalize_ Approaches to Creating Creative.docx
- 4. A_B _ MVT Testing to Enable Personalization.docx
- 5. B2C Personalization.docx
- 6. B2B Personalization.docx
- 7. How to Bring to Life into your Business.docx
- 1. What is Personalization- - CXL Institute.mp4
- 2. Customer Segmentation _ Deciding What to Optimize for - CXL Institute.mp4
- 3. Deciding What to Personalize- Approaches to Creating Creative - CXL Institute.mp4
- 4. A_B _ MVT Testing to Enable Personalization - CXL Institute.mp4
- 5. B2C Personalization - CXL Institute.mp4
- 6. B2B Personalization - CXL Institute.mp4
- 7. How to Bring to Life into your Business - CXL Institute.mp4
- 43. Brendan Dell – Positioning
- Docs
- 1. The 8 Elements of Your Positioning Story.docx
- 2. How to Identify Your Best Customers.docx
- 3. How to Mine Your Best Customers for Effective Positioning.docx
- 4. How to Identify Your Demand Type.docx
- 5. How to Identify a Compelling Change, Stakes _ Villain.docx
- 6. How to Craft an Effective Promised Land _ ID Your Superpowers, and Harvest Compelling Proof.docx
- 7. How to Create a Memorable Simple Promise.docx
- 8. How to Test Your Positioning Story and Roll It Out to Dominate Your Market.docx
- 0. Positioning - CXL Institute.mp4
- 1. The 8 Elements of Your Positioning Story - CXL Institute.mp4
- 2. How to Identify Your Best Customers - CXL Institute.mp4
- 3. How to Mine Your Best Customers for Effective Positioning - CXL Institute.mp4
- 4. How to Identify Your Demand Type - CXL Institute.mp4
- 5. How to Identify a Compelling Change, Stakes _ Villain - CXL Institute.mp4
- 6. How to Craft an Effective Promised Land _ ID Your Superpowers, and Harvest Compelling Proof - CXL Institute.mp4
- 7. How to Create a Memorable Simple Promise - CXL Institute.mp4
- 8. How to Test Your Positioning Story and Roll It Out to Dominate Your Market - CXL Institute.mp4
- 44. Matthew Brandt – Product analytics
- Docs
- 0. Product analytics.docx
- 1. Introduction to product analytics.docx
- 2. Data collection done right.docx
- 3. Analysis tools.docx
- 4. Core metrics.docx
- 5. User _ cohort analysis.docx
- 6. Common questions _ challenges.docx
- 7. Reporting on and monitoring product metrics.docx
- 8. Tie it all together.docx
- 0. Product analytics - CXL Institute.mp4
- 1. Introduction to product analytics - CXL Institute.mp4
- 2. Data collection done right - CXL Institute.mp4
- 3. Analysis tools - CXL Institute.mp4
- 4. Core metrics - CXL Institute.mp4
- 5. User _ cohort analysis - CXL Institute.mp4
- 6. Common questions _ challenges - CXL Institute.mp4
- 7. Reporting on and monitoring product metrics - CXL Institute.mp4
- 8. Tie it all together - CXL Institute.mp4
- 45. Lucas Weber – Product marketing for technology companies
- Docs
- 0. Product marketing for technology companies.docx
- 1. The Hybrid Role.docx
- 2. Marketing.docx
- 3. Product Management and Development.docx
- 4. Sales Enablement.docx
- 5. Product Positioning and Messaging.docx
- 0. Product marketing for technology companies - CXL Institute.mp4
- 1. The Hybrid Role - CXL Institute.mp4
- 2. Marketing - CXL Institute.mp4
- 3. Product Management and Development - CXL Institute.mp4
- 4. Sales Enablement - CXL Institute.mp4
- 5. Product Positioning and Messaging - CXL Institute.mp4
- 46. Wes Bush – Product-led SaaS growth
- Docs
- 0. Product-led SaaS growth.docx
- 1. Show, don’t tell.docx
- 2. Say goodbye to MQLs.docx
- 3. Segment _ conquer.docx
- 4. Identify your product’s aha moment.docx
- 5. Optimize for valueOptimize for value.docx
- 6. Create an onboarding track.docx
- 7. Customer success.docx
- 8. Converting more free trial users to paid customers.docx
- 1. Show, don’t tell - CXL Institute.mp4
- 2. Say goodbye to MQLs - CXL Institute.mp4
- 3. Segment _ conquer - CXL Institute.mp4
- 4. Identify your product’s aha moment - CXL Institute.mp4
- 5. Optimize for value - CXL Institute.mp4
- 6. Create an onboarding track - CXL Institute.mp4
- 7. Customer success - CXL Institute.mp4
- 8. Converting more free trial users to paid customers - CXL Institute.mp4
- 47. Alexa Hubley – Project management for marketers
- Docs
- 0. Project Management for Marketers_.docx
- 1. Project management.docx
- 10. Sprint_ prototype.docx
- 11. Sprint_ test.docx
- 12. Sprint_ results.docx
- 13. Project management recap.docx
- 2. Objective setting.docx
- 3. People.docx
- 4. Priorities.docx
- 5. Processes.docx
- 6. Sprint_ case study.docx
- 7. Sprint_ map.docx
- 8. Sprint_ sketch.docx
- 9. Sprint_ decide.docx
- 0. Project Management for Marketers - CXL Institute.mp4
- 1. Project management - CXL Institute.mp4
- 10. Sprint- prototype - CXL Institute.mp4
- 11. Sprint- test - CXL Institute.mp4
- 12. Sprint- results - CXL Institute.mp4
- 13. Project management recap - CXL Institute.mp4
- 2. Objective setting - CXL Institute.mp4
- 3. People - CXL Institute.mp4
- 4. Priorities - CXL Institute.mp4
- 5. Processes - CXL Institute.mp4
- 6. Sprint- case study - CXL Institute.mp4
- 7. Sprint- map - CXL Institute.mp4
- 8. Sprint- sketch - CXL Institute.mp4
- 9. Sprint- decide - CXL Institute.mp4
- 48. Momoko Price – Sales copywriting _ product messaging
- Docs
- 1. How to Conduct a Copy “Teardown”.docx
- 2. Introduction to Message-Mining.docx
- 3. Mining Messages From Your Customers.docx
- 4. Crafting Effective Unique Value Propositions.docx
- 5. Message Hierarchies.docx
- 6. Writing the First Draft.docx
- 7. Editing _ Punching Up Your Copy.docx
- 8. Conversion-Focused Formatting _ Layout.docx
- 9. Petdoors.com Home Page Performance.docx
- 0. Product messaging - CXL Institute.mp4
- 1. How to Conduct a Copy “Teardown” - CXL Institute.mp4
- 2. Mining Messages From Your Customers - CXL Institute.mp4
- 3. Introduction to Message-Mining - CXL Institute.mp4
- 4. Crafting Effective Unique Value Propositions - CXL Institute.mp4
- 5. Message Hierarchies - CXL Institute.mp4
- 6. Writing the First Draft - CXL Institute.mp4
- 7. Editing _ Punching Up Your Copy - CXL Institute.mp4
- 8. Conversion-Focused Formatting _ Layout - CXL Institute.mp4
- 9. Petdoors.com Home Page Performance - CXL Institute.mp4
- 49. Ross Hudgens – Scaling content marketing
- Docs
- 1. What is SEO driven content marketing_.docx
- 2. Prioritizing Topics for Rankings.docx
- 3. How to layer content over product pages.docx
- 4. Upgrading the Skyscraper Technique.docx
- 5. When (and How) to Link Build.docx
- 6. How to scale content.docx
- 0. Scaling content marketing - CXL Institute.mp4
- 1. What is SEO driven content marketing- - CXL Institute.mp4
- 2. Prioritizing Topics for Rankings - CXL Institute.mp4
- 3. How to layer content over product pages - CXL Institute.mp4
- 4. Upgrading the Skyscraper Technique - CXL Institute.mp4
- 5. When (and How) to Link Build - CXL Institute.mp4
- 6. How to scale content - CXL Institute.mp4
- 5. Chad Sanderson – Advanced experimentation analysis
- Docs
- 0. Advanced experimentation analysis.docx
- 1. Introduction.docx
- 2. Principles of Analysis _ Metric Building.docx
- 3. Diving into Experimentation Analysis.docx
- 4. Deep Experimental Understanding.docx
- 5. I Have the Power (Analysis).docx
- 6. Beyond A_B testing – Part 1.docx
- 7. Beyond A_B testing – Part 2.docx
- 8. Parting thoughts.docx
- 0 Advanced experimentation analysis - CXL Institute.mp4
- 1 Introduction - CXL Institute.mp4
- 2 Principles of Analysis _ Metric Building - CXL Institute.mp4
- 3 Diving into Experimentation Analysis - CXL Institute.mp4
- 4 Deep Experimental Understanding - CXL Institute.mp4
- 5 I Have the Power (Analysis) - CXL Institute.mp4
- 6 Beyond A_B testing – Part 1 - CXL Institute.mp4
- 7 Beyond A_B testing – Part 2 - CXL Institute.mp4
- 8 Parting thoughts - CXL Institute.mp4
- 50. Dan Shure – SEO driven editorial calendar
- Docs
- 0. SEO driven editorial calendar.docx
- 1. How to brainstorm topics_ using art _ science.docx
- 2. 80_20 Content prioritization_ focusing your content plan.docx
- 3. Building out your content calendar_ aligning keywords to pages.docx
- 4. The real best practices of content-based SEO (executing your content plan).docx
- 0. SEO driven editorial calendar - CXL Institute.mp4
- 1. How to brainstorm topics- using art _ science - CXL Institute.mp4
- 2. 80_20 Content prioritization- focusing your content plan - CXL Institute.mp4
- 3. Building out your content calendar- aligning keywords to pages - CXL Institute.mp4
- 4. The real best practices of content-based SEO (executing your content plan) - CXL Institute.mp4
- 51. Irina Nica – SEO link building
- Docs
- 0. SEO link building.docx
- 1. Introduction to link building.docx
- 10. How to become a successful content contributor (part 2)_ Guest blogging.docx
- 11. How to earn quality backlinks by “upcycling” content.docx
- 12. How to build free tools to earn quality backlinks.docx
- 13. How to build quality backlinks using directories.docx
- 14. How to build quality backlinks with listicles.docx
- 2. How to set up a successful link building campaign_ Goals.docx
- 3. How to set up a successful link building campaign_ Content creation.docx
- 4. How to set up a successful link building campaign_ Outreach.docx
- 5. How to set up a successful link building campaign_ Prospecting.docx
- 6. How to set up a successful link building campaign_ Tracking _ measuring.docx
- 7. Unlinked brand mentions.docx
- 8. How to consistently build contextual links.docx
- 9. How to become a content contributor (part 1)_ Quotes and interviews.docx
- 0. SEO link building - CXL Institute.mp4
- 1. Introduction to link building - CXL Institute.mp4
- 10. How to become a successful content contributor (part 2)- Guest blogging - CXL Institute.mp4
- 11. How to earn quality backlinks by -upcycling- content - CXL Institute.mp4
- 12. How to build free tools to earn quality backlinks - CXL Institute.mp4
- 13. How to build quality backlinks using directories - CXL Institute.mp4
- 14. How to build quality backlinks with listicles - CXL Institute.mp4
- 2. How to set up a successful link building campaign- Goals - CXL Institute.mp4
- 3. How to set up a successful link building campaign- Content creation - CXL Institute.mp4
- 4. How to set up a successful link building campaign- Outreach - CXL Institute.mp4
- 5. How to set up a successful link building campaign- Prospecting - CXL Institute.mp4
- 6. How to set up a successful link building campaign- Tracking _ measuring - CXL Institute.mp4
- 7. Unlinked brand mentions - CXL Institute.mp4
- 8. How to consistently build contextual links - CXL Institute.mp4
- 9. How to become a content contributor (part 1)- Quotes and interviews - CXL Institute.mp4
- 52. Georgi Georgiev – Statistics for A-B testing
- Docs
- 1. Basics of Causal Inference.docx
- 10. Communicating Statistical Results.docx
- 2. Statistical Significance _ Other Estimates.docx
- 3. Statistical Power _ Sample Size Calculations.docx
- 4. Multivariate Tests.docx
- 5. Running Concurrent A_B Tests.docx
- 6. Tests With Multiple Outcomes.docx
- 7. Non-binomial data.docx
- 8. Statistics for Percentage Change.docx
- 9. Asking the Right Questions.docx
- 0. Statistics for A_B testing - CXL Institute.mp4
- 1. Basics of Causal Inference - CXL Institute.mp4
- 10. Communicating Statistical Results - CXL Institute.mp4
- 2. Statistical Significance _ Other Estimates - CXL Institute.mp4
- 3. Statistical Power _ Sample Size Calculations - CXL Institute.mp4
- 4. Multivariate Tests - CXL Institute.mp4
- 5. Running Concurrent A_B Tests - CXL Institute.mp4
- 6. Tests With Multiple Outcomes - CXL Institute.mp4
- 7. Non-binomial data - CXL Institute.mp4
- 8. Statistics for Percentage Change - CXL Institute.mp4
- 9. Asking the Right Questions - CXL Institute.mp4
- 53. Martijn Scheijbeler – Technical SEO
- Docs
- 1. Technical SEO, the basics.docx
- 2. URL Structures _ Indexing.docx
- 3. Crawl Behaviour _ Crawlability.docx
- 4. Sitemaps.docx
- 5. Structured Data Markup.docx
- 6. Improving site_page speed.docx
- 7. International SEO.docx
- 8. The future of Technical SEO.docx
- 0. Technical SEO - CXL Institute.mp4
- 1. Technical SEO, the basics - CXL Institute.mp4
- 2. URL Structures _ Indexing - CXL Institute.mp4
- 3. Crawl Behaviour _ Crawlability - CXL Institute.mp4
- 4. Sitemaps - CXL Institute.mp4
- 5. Structured Data Markup - CXL Institute.mp4
- 6. Improving site_page speed - CXL Institute.mp4
- 7. International SEO - CXL Institute.mp4
- 8. The future of Technical SEO - CXL Institute.mp4
- 54. Megan Kierstead – User research
- Docs
- 1. Why everyone should be doing more user research.docx
- 2. How different research techniques will help you answer different questions.docx
- 3. Listening to what people say.docx
- 4. Watching what people do.docx
- 5.How to conduct research with the right people.docx
- 6. How to synthesize your research.docx
- 7. Creating memorable, useful research deliverables.docx
- 0. User research - CXL Institute.mp4
- 1. Why everyone should be doing more user research - CXL Institute.mp4
- 2. How different research techniques will help you answer different questions - CXL Institute.mp4
- 3. Listening to what people say - CXL Institute.mp4
- 4. Watching what people do - CXL Institute.mp4
- 5. How to conduct research with the right people - CXL Institute.mp4
- 6. How to synthesize your research - CXL Institute.mp4
- 7. Creating memorable, useful research deliverables - CXL Institute.mp4
- 55. Paul Boag – User-centric marketing
- Docs
- 1. Why we need a user-centric approach to marketing.docx
- 10. Involve the user in your campaign design.docx
- 11. How to test your campaign’s design with users.docx
- 12. Reflect your customer’s mindset with Card Sorting.docx
- 13. Ensure website success with a prototype you can test.docx
- 14. Testing your websites at scale with unfacilitated usability testing.docx
- 15. How to refine your campaigns post launch.docx
- 2. How do we start to adopt a user-centric approach.docx
- 3. How to better understand your audience without spending a cent.docx
- 4. Building a picture of your audience using surveys.docx
- 5. Discover the power of top task analysis.docx
- 6. Why and how you should be meeting your audience in person.docx
- 7. Customer journey mapping_ What is it and why it can help_.docx
- 8. How to run a customer journey mapping workshop.docx
- 9. How to get the most from your user research.docx
- 0. User-centric marketing - CXL Institute.mp4
- 1. Why we need a user-centric approach to marketing - CXL Institute.mp4
- 10. Involve the user in your campaign design - CXL Institute.mp4
- 11. How to test your campaign’s design with users - CXL Institute.mp4
- 12. Reflect your customer’s mindset with Card Sorting - CXL Institute.mp4
- 13. Ensure website success with a prototype you can test - CXL Institute.mp4
- 14. Testing your websites at scale with unfacilitated usability testing - CXL Institute.mp4
- 15. How to refine your campaigns post launch - CXL Institute.mp4
- 2. How do we start to adopt a user-centric approach - CXL Institute.mp4
- 3. How to better understand your audience without spending a cent - CXL Institute.mp4
- 4. Building a picture of your audience using surveys - CXL Institute.mp4
- 5. Discover the power of top task analysis - CXL Institute.mp4
- 6. Why and how you should be meeting your audience in person - CXL Institute.mp4
- 7. Customer journey mapping- What is it and why it can help- - CXL Institute.mp4
- 8. How to run a customer journey mapping workshop - CXL Institute.mp4
- 9. How to get the most from your user research - CXL Institute.mp4
- 56.Anna Dahlström – UX for marketers
- Docs
- 1. How to_ user research.docx
- 2. How to_ user journeys.docx
- 3. How to_ information architecture _ content strategy.docx
- 4. How to_ wireframing.docx
- 5. How to_ user testing.docx
- 1. How to- user research - CXL Institute.mp4
- 2. How to- user journeys - CXL Institute.mp4
- 3. How to- information architecture _ content strategy - CXL Institute.mp4
- 4. How to- wireframing - CXL Institute.mp4
- 5. How to- user testing - CXL Institute.mp4
- 57. Ben Labay – Voice of Customer Data
- Docs
- 1. VoC Research Principles for CRO.docx
- 2. Understanding Personas.docx
- 3. Perceptions.docx
- 4. Behaviors.docx
- 5. Motivations _ Goals.docx
- 6. Anxieties (fears, uncertainties, doubts).docx
- 7. Data Processing.docx
- 8. Bonus_ Localization.docx
- 0. Voice of customer data - CXL Institute.mp4
- 1. VoC Research Principles for CRO - CXL Institute.mp4
- 2. Understanding Personas - CXL Institute.mp4
- 3. Perceptions - CXL Institute.mp4
- 4. Behaviors - CXL Institute.mp4
- 5. Motivations _ Goals - CXL Institute.mp4
- 6. Anxieties (fears, uncertainties, doubts) - CXL Institute.mp4
- 7. Data Processing - CXL Institute.mp4
- 8. Bonus- Localization - CXL Institute.mp4
- 58. Tom Breeze – YouTube ads
- Docs
- 0. YouTube ads.docx
- 1. Introduction.docx
- 2. Rapid research.docx
- 3. Video creation.docx
- 4. Getting setup.docx
- 5. Campaign builds.docx
- 0. YouTube ads - CXL Institute.mp4
- 1. Introduction - CXL Institute.mp4
- 2. Rapid research - CXL Institute.mp4
- 3. Video creation - CXL Institute.mp4
- 4. Getting setup - CXL Institute.mp4
- 5. Campaign builds - CXL Institute.mp4
- 59. Peep Laja – Best Practices
- 0. Best Practices.docx
- 1. Web forms.docx
- 10. Home pages.docx
- 11. Pricing and pricing pages.docx
- 12. Website speed optimization.docx
- 13. Visual hierarchy.docx
- 14. FAQs on websites.docx
- 15. Importance of visual design.docx
- 16. Internal search.docx
- 17. Shopping cart pages.docx
- 18. Ecommerce checkout pages.docx
- 2. Ecommerce category pages.docx
- 3. Buttons and call to actions.docx
- 4. Fold and page length.docx
- 5. Ecommerce signups.docx
- 6. Incoming phone leads _ call tracking.docx
- 7. Principles of persuasive design - CXL Institute.mp4
- 7. Principles of persuasive design.docx
- 8. Typography and content.docx
- 9. Radical redesign vs. evolutionary design.docx
- 6. Simo Ahava – Advanced Google Tag Manager
- Docs
- 0. Advanced Google Tag Manager.docx
- 1. Welcome to the Course.docx
- 10. Build Your Own Custom Template.docx
- 11. Wrapping Up.docx
- 2. Event Tracking Under The Hood.docx
- 3. Custom Event Listeners.docx
- 4. The Tracker Object.docx
- 5. customTask.docx
- 6. Enhanced Ecommerce.docx
- 7. API Outline And Resources.docx
- 8. Build Your Own API Tool.docx
- 9. Templates Introduction.docx
- 0 Advanced Google Tag Manager - CXL Institute.mp4
- 1 Welcome to the Course - CXL Institute.mp4
- 10 Build Your Own Custom Template - CXL Institute.mp4
- 11 Wrapping Up - CXL Institute.mp4
- 2 Event Tracking Under The Hood - CXL Institute.mp4
- 3 Custom Event Listeners - CXL Institute.mp4
- 4 The Tracker Object - CXL Institute.mp4
- 5 customTask - CXL Institute.mp4
- 6 Enhanced Ecommerce - CXL Institute.mp4
- 7 API Outline And Resources - CXL Institute.mp4
- 8 Build Your Own API Tool - CXL Institute.mp4
- 9 Templates Introduction - CXL Institute.mp4
- 60.Timothy Gerald Wilson – Data presentation and visualization
- Docs
- 1. Communication overview.docx
- 10. Data Visualization_ Text as a visualization.docx
- 11. Data Visualization_ Heatmaps.docx
- 12. Data Visualization_ Scatterplots.docx
- 13. Data Visualization_ Specialty Charts and Chart Elements.docx
- 14. Data Visualization_ Cautionary Charts and Bad Practices.docx
- 15. Data Visualization_ Dashboard Considerations.docx
- 16. Data Visualization_ Data Visualization Resources.docx
- 17. Data Storytelling_ The Power of Narrative.docx
- 18. Data Storytelling_ Know Your Audience, Know Your Goal_.docx
- 19. Data Storytelling_ Establishing a Narrative (and a Flow).docx
- 2. Overview_ The brain science of communication.docx
- 20. Data Storytelling_ McKinsey Titles and Reinforcing Content.docx
- 21. Data Storytelling_ Data Visualization Tips Apply!.docx
- 22. Data Storytelling_ Kill the Bullets and Limit the Text.docx
- 23. Data Storytelling_ Presentations vs. Documents.docx
- 24. Data Storytelling_ Compelling Imagery.docx
- 25. Data Storytelling_ Editing and Rehearsal.docx
- 26. Data Storytelling_ Review and Resources for Learning More.docx
- 3. Overview_ The Cognitive Load of Pie Charts.docx
- 4. Data Visualization_ Maximizing the Data-Pixel Ratio.docx
- 5. Data Visualization_ Using Color Sparingly.docx
- 6. Data Visualization_ The Importance of the Axes.docx
- 7. Data Visualization_ Horizontal Bar Charts for Comparing Categories.docx
- 8. Data Visualization_ Line Charts for Visualizing Time-Series.docx
- 9. Data Visualization_ Sparklines and Small Multiples.docx
- 0. Data presentation and visualization - CXL Institute.mp4
- 1. Communication overview - CXL Institute.mp4
- 10. Data Visualization- Text as a visualization - CXL Institute.mp4
- 11. Data Visualization- Heatmaps - CXL Institute.mp4
- 12. Data Visualization- Scatterplots - CXL Institute.mp4
- 13. Data Visualization- Specialty Charts and Chart Elements - CXL Institute.mp4
- 14. Data Visualization- Cautionary Charts and Bad Practices - CXL Institute.mp4
- 15. Data Visualization- Dashboard Considerations - CXL Institute.mp4
- 16. Data Visualization- Data Visualization Resources - CXL Institute.mp4
- 17. Data Storytelling- The Power of Narrative - CXL Institute.mp4
- 18. Data Storytelling- Know Your Audience, Know Your Goal. - CXL Institute.mp4
- 19. Data Storytelling- Establishing a Narrative (and a Flow) - CXL Institute.mp4
- 2. Overview- The brain science of communication - CXL Institute.mp4
- 20. Data Storytelling- McKinsey Titles and Reinforcing Content - CXL Institute.mp4
- 21. Data Storytelling- Data Visualization Tips Apply! - CXL Institute.mp4
- 22. Data Storytelling- Kill the Bullets and Limit the Text - CXL Institute.mp4
- 23. Data Storytelling- Presentations vs. Documents - CXL Institute.mp4
- 24. Data Storytelling- Compelling Imagery - CXL Institute.mp4
- 25. Data Storytelling- Editing and Rehearsal - CXL Institute.mp4
- 26. Data Storytelling- Review and Resources for Learning More - CXL Institute.mp4
- 3. Overview- The Cognitive Load of Pie Charts - CXL Institute.mp4
- 4. Data Visualization- Maximizing the Data-Pixel Ratio - CXL Institute.mp4
- 5. Data Visualization- Using Color Sparingly - CXL Institute.mp4
- 6. Data Visualization- The Importance of the Axes - CXL Institute.mp4
- 7. Data Visualization- Horizontal Bar Charts for Comparing Categories - CXL Institute.mp4
- 8. Data Visualization- Line Charts for Visualizing Time-Series - CXL Institute.mp4
- 9. Data Visualization- Sparklines and Small Multiples - CXL Institute.mp4
- 7. Andre Morys – Applied neuromarketing
- Docs
- 0. Applied neuromarketing.docx
- 1. Brain fundamentals.docx
- 2. Control the attention.docx
- 3. Emotional resonance.docx
- 4. You have only 50 ms.docx
- 5. Implement core principles in your process.docx
- 0 Applied neuromarketing - CXL Institute.mp4
- 1 Brain fundamentals - CXL Institute.mp4
- 2 Control the attention - CXL Institute.mp4
- 3 Emotional resonance - CXL Institute.mp4
- 4 You have only 50 ms - CXL Institute.mp4
- 5 Implement core principles in your process - CXL Institute.mp4
- 8. Russell McAathy – Attribution
- Docs
- 1. What is marketing attribution_.docx
- 10. Tactics – SEO.docx
- 11. Tactics – Display.docx
- 12. Tactics – Affiliates.docx
- 13. Tactics – Email.docx
- 14. Tactics – TV.docx
- 15. Tactics – Direct mail.docx
- 16. Strategic Application – Customer Journey Analysis.docx
- 17. Strategic application – Value of Brand.docx
- 18. Strategic Application – Life Time Value.docx
- 19. Strategic Application – Customer Data – Individuals.docx
- 2. Attribution in the marketplace.docx
- 20. Strategic Application – Value of Visitor.docx
- 3. Attribution – Not just Online.docx
- 4. How to use Attribution.docx
- 5. Do you need Attribution_.docx
- 6. Attribution Models.docx
- 7. What Data is needed.docx
- 8. Tactics – CRO.docx
- 9. Tactics – PPC.docx
- 0. Attribution - CXL Institute.mp4
- 1. What is marketing attribution- - CXL Institute.mp4
- 10. Tactics - SEO - CXL Institute.mp4
- 11. Tactics - Display - CXL Institute.mp4
- 12. Tactics - Affiliates - CXL Institute.mp4
- 13. Tactics - Email - CXL Institute.mp4
- 14. Tactics - TV - CXL Institute.mp4
- 15. Tactics - Direct mail - CXL Institute.mp4
- 16. Strategic Application - Customer Journey Analysis - CXL Institute.mp4
- 17. Strategic application - Value of Brand - CXL Institute.mp4
- 18. Strategic Application - Life Time Value - CXL Institute.mp4
- 19. Strategic Application - Customer Data - Individuals - CXL Institute.mp4
- 2. Attribution in the marketplace - CXL Institute.mp4
- 20. Strategic Application - Value of Visitor - CXL Institute.mp4
- 3. Attribution - Not just Online - CXL Institute.mp4
- 4. How to use Attribution - CXL Institute.mp4
- 5. Do you need Attribution- - CXL Institute.mp4
- 6. Attribution Models - CXL Institute.mp4
- 7. What Data is needed - CXL Institute.mp4
- 8. Tactics - CRO - CXL Institute.mp4
- 9. Tactics - PPC - CXL Institute.mp4
- 9. Khrystyna Grynko – BigQuery
- Docs
- 1. Introduction to the Google Cloud Platform and Google BigQuery.docx
- 2. Get your data into BigQuery.docx
- 3. Work with data in BigQuery.docx
- 4. Query and analyze your Google Analytics data with BigQuery.docx
- 5. Build automated reports and dashboards using your BigQuery data.docx
- 6. Parting thoughts.docx
- 0 BigQuery - CXL Institute.mp4
- 1 Introduction to the Google Cloud Platform and Google BigQuery - CXL Institute.mp4
- 2 Get your data into BigQuery - CXL Institute.mp4
- 3 Work with data in BigQuery - CXL Institute.mp4
- 4 Query and analyze your Google Analytics data with BigQuery - CXL Institute.mp4
- 5 Build automated reports and dashboards using your BigQuery data - CXL Institute.mp4
- 6 Parting thoughts - CXL Institute.mp4
- Conversion XL (CXL) – Bundle 61-85
- 61. Louis Grenier - Radical differentiation
- Docs
- 1. Overview.docx
- 10. Message – how to tell a story that your market gets and remembers.docx
- 11. The Jolt – making your market notice you without being sleazy.docx
- 12. The Jolt – Become famous.docx
- 2. Mindset.docx
- 3. Your life’s strategy.docx
- 4. Minimum Viable Market – Going beyond demographics.docx
- 5. Minimum Viable Market – The laziest way to identify it.docx
- 6. Minimum Viable Market – committing to ONE portion of the market.docx
- 7. The Monster – mobilizing people without being sleazy.docx
- 8. Radical differentiation – becoming the _only_.docx
- 9. Radical differentiation – achieving congruence.docx
- 0. Radical differentiation - CXL Institute.ts
- 1. Overview - CXL Institute.ts
- 10. Message - how to tell a story that your market gets and remembers - CXL Institute.ts
- 11. The Jolt - making your market notice you without being sleazy - CXL Institute.ts
- 12. The Jolt - Become famous - CXL Institute.ts
- 2. Mindset - CXL Institute.ts
- 3. Your life_s strategy - CXL Institute.ts
- 4. Minimum Viable Market - Going beyond demographics - CXL Institute.ts
- 5. Minimum Viable Market - The laziest way to identify it - CXL Institute.ts
- 6. Minimum Viable Market - committing to ONE portion of the market - CXL Institute.ts
- 7. The Monster - mobilizing people without being sleazy - CXL Institute.ts
- 8. Radical differentiation - becoming the -only- - CXL Institute.ts
- 9. Radical differentiation - achieving congruence - CXL Institute.ts
- 62. Chad Sanderson - Building an innovative product
- Docs
- 1. Amazon’s success.docx
- 2. Building an Innovative Product Pt. 1.docx
- 3. Building an Innovative Product Pt. 2.docx
- 4. Incentivizing innovation.docx
- 5. Putting it all together.docx
- 0. Building an innovative product - CXL Institute.ts
- 1. Amazon_s success - CXL Institute.ts
- 2. Building an Innovative Product Pt. 1 - CXL Institute.ts
- 3. Building an Innovative Product Pt. 2 - CXL Institute.ts
- 4. Incentivizing innovation - CXL Institute.ts
- 5. Putting it all together - CXL Institute.ts
- 63. Kevin Hillstrom - Transactional data analysis
- Docs
- 1. Data Structure.docx
- 10. Promotions.docx
- 11. Telling The Story.docx
- 2. Rebuy Rates.docx
- 3. New + Reactivated Buyers.docx
- 4. Customer Spend.docx
- 5. Forecasting.docx
- 6. Marketing Channels.docx
- 7. Welcome Programs.docx
- 8. The Comp Segment Table.docx
- 9. The “Class Of” Analysis.docx
- 0. Transactional data analysis - CXL Institute.ts
- 1. Data Structure - CXL Institute.ts
- 10. Promotions - CXL Institute.ts
- 11. Telling The Story - CXL Institute.ts
- 2. Rebuy Rates - CXL Institute.ts
- 3. New + Reactivated Buyers - CXL Institute.ts
- 4. Customer Spend - CXL Institute.ts
- 5. Forecasting - CXL Institute.ts
- 6. Marketing Channels - CXL Institute.ts
- 7. Welcome Programs - CXL Institute.ts
- 8. The Comp Segment Table - CXL Institute.ts
- 9. The “Class Of” Analysis - CXL Institute.ts
- 64. Anna Shutko - Supermetrics for marketers
- Docs
- 1. What is marketing reporting automation.docx
- 10. Supermetrics for Google Data Studio.docx
- 11. Supermetrics for Excel.docx
- 12. Supermetrics API.docx
- 13. Supermetrics for Google BigQuery.docx
- 14. Using Supermetrics templates.docx
- 15. Your first reports and Supermetrics toolbox.docx
- 16. Wrap-up and resources.docx
- 2. An overview of Supermetrics products.docx
- 3. Paid marketing reporting.docx
- 4. SEO reporting.docx
- 5. Analytics platforms reporting.docx
- 6. Social media platforms reporting.docx
- 7. Marketing automation platforms reporting.docx
- 8. Marketing reporting recap.docx
- 9. Supermetrics for Google Sheets.docx
- 1. What is marketing reporting automation - CXL Institute.ts
- 10. Supermetrics for Google Data Studio - CXL Institute.ts
- 11. Supermetrics for Excel - CXL Institute.ts
- 12. Supermetrics API - CXL Institute.ts
- 13. Supermetrics for Google BigQuery - CXL Institute.ts
- 14. Using Supermetrics templates - CXL Institute.ts
- 15. Your first reports and Supermetrics toolbox - CXL Institute.ts
- 16. Wrap-up and resources - CXL Institute.ts
- 2. An overview of Supermetrics products - CXL Institute.ts
- 3. Paid marketing reporting - CXL Institute.ts
- 4. SEO reporting - CXL Institute.ts
- 5. Analytics platforms reporting - CXL Institute.ts
- 6. Social media platforms reporting - CXL Institute.ts
- 7. Marketing automation platforms reporting - CXL Institute.ts
- 8. Marketing reporting recap - CXL Institute.ts
- 9. Supermetrics for Google Sheets - CXL Institute.ts
- 65. Alban Gerome - The Web Browser
- Docs
- 1. Introduction to the browser.docx
- 2. The network request.docx
- 3. The Document Object Model.docx
- 4. Browser state management.docx
- 5. Browser tracking prevention.docx
- 6. Tools of the trade.docx
- 1. Introduction to the browser - CXL Institute.ts
- 2. The network request - CXL Institute.ts
- 3. The Document Object Model - CXL Institute.ts
- 4. Browser state management - CXL Institute.ts
- 5. Browser tracking prevention - CXL Institute.ts
- 6. Tools of the trade - CXL Institute.ts
- 66. Chris Mercer - Data collection on the web
- Docs
- 1. The what.docx
- 2. The structure.docx
- 3. The tools.docx
- 1. The what - CXL Institute.ts
- 2. The structure - CXL Institute.ts
- 3. The tools - CXL Institute.ts
- 67. Chris Mercer - Tag managers
- Docs
- 0. Tag managers.docx
- 1. The What.docx
- 2. The How.docx
- 3. Parts and pieces.docx
- 4. Consider this.docx
- 1. The What - CXL Institute.ts
- 2. The How - CXL Institute.ts
- 3. Parts and pieces - CXL Institute.ts
- 4. Consider this - CXL Institute.ts
- 68. Chris Mercer - Mobile Analytics
- Docs
- 1. The what.docx
- 2. The structure.docx
- 3. The tools.docx
- 1. The what - CXL Institute.ts
- 2. The structure - CXL Institute.ts
- 3. The tools - CXL Institute.ts
- 69. Chris Mercer - Data extraction
- Docs
- 1. Whats _ Whys.docx
- 2. The ABCs of APIs.docx
- 3. Extracting to Google Sheets.docx
- 4. Extracting to BigQuery.docx
- 5. Extraction in Google Data Studio.docx
- 1. Whats _ Whys - CXL Institute.ts
- 2. The ABCs of APIs - CXL Institute.ts
- 3. Extracting to Google Sheets - CXL Institute.ts
- 4. Extracting to BigQuery - CXL Institute.ts
- 5. Extraction in Google Data Studio - CXL Institute.ts
- 70. Sridhar Kamma - Python for marketers
- Docs
- 1. Getting started with installing Python.docx
- 2. The foundations of Python.docx
- 3. Use cases and working with data.docx
- 0. Python for marketers.mp4
- 1. Getting started with installing Python.mp4
- 2. The foundations of Python.mp4
- 3. Use cases and working with data.mp4
- 71. Suman Poluri - R for marketers
- Docs
- 1. Overview Of R.docx
- 2. Getting setup.docx
- 3. R Programming – Part 1.docx
- 4. R Programming – Part 2.docx
- 5. Getting Data.docx
- 6. Working With Data.docx
- 7. Visualizing Data.docx
- 8. R Markdown.docx
- 9. Case Study.docx
- 0. R for marketers.mp4
- 1. Overview Of R.mp4
- 2. Getting setup.mp4
- 3. R Programming - Part 1.mp4
- 4. R Programming - Part 2.mp4
- 5. Getting Data.mp4
- 6. Working With Data.mp4
- 7. Visualizing Data.mp4
- 8. R Markdown.mp4
- 9. Case Study.mp4
- 72. Sridhar Kamma - SQL for marketers
- Docs
- 1. Getting started with installing SQL.docx
- 2. The foundations of SQL.docx
- 3. Use cases and tips _ tricks.docx
- 0. SQL for marketers.mp4
- 1. Getting started with installing SQL.mp4
- 2. The foundations of SQL.mp4
- 3. Use cases and tips _ tricks.mp4
- 73. Mike Robins - Cloud computing concepts
- Docs
- 1. Scripting and programming.docx
- 2. Automation.docx
- 3. Version control.docx
- 4. Testing.docx
- 1. Scripting and programming.mp4
- 2. Automation.mp4
- 3. Version control.mp4
- 4. GitHub Demo.mp4
- 5. Testing.mp4
- 6. Data Layer testing demo.mp4
- 74. Mike Robins - APIs
- Docs
- 0. APIs.docx
- 1. What is an API_.docx
- 2. Different APIs in the wild.docx
- 3. An in depth dive into REST APIs.docx
- 4. How to start exploring and testing new APIs.docx
- 1. What is an API-.mp4
- 2. Different APIs in the wild.mp4
- 3. An in depth dive into REST APIs.mp4
- 4. How to start exploring and testing new APIs.mp4
- 75. Mike Robins - API Applications
- Docs
- 1. Google Analytics – Defining our problem.docx
- 10. Search Console – Thinking about next steps.docx
- 11. GTM – Defining our problem.docx
- 12. GTM – Exploring the API.docx
- 13. GTM – Planning our solution and getting started.docx
- 14. GTM – Building our application.docx
- 15. GTM – Thinking about next steps.docx
- 2. Google Analytics – Planning our solution and getting started.docx
- 3. Google Analytics – Introduction to Google Apps Script.docx
- 4. Google Analytics – Building our application.docx
- 5. Google Analytics – Thinking about next steps.docx
- 6. Search Console – Defining our problem.docx
- 7. Search Console – Exploring the API.docx
- 8. Search Console – Planning our solution and getting started.docx
- 9. Search Console – Building our application.docx
- 1. Google Analytics - Defining our problem.mp4
- 10. Search Console - Thinking about next steps.mp4
- 11. GTM - Defining our problem.mp4
- 12. GTM - Exploring the API.mp4
- 13. GTM - Planning our solution and getting started.mp4
- 14. GTM - Building our application.mp4
- 15. GTM - Thinking about next steps.mp4
- 2. Google Analytics - Planning our solution and getting started.mp4
- 3. Google Analytics - Introduction to Google Apps Script.mp4
- 4. Google Analytics - Building our application.mp4
- 5. Google Analytics - Thinking about next steps.mp4
- 6. Search Console - Defining our problem.mp4
- 7. Search Console - Exploring the API.mp4
- 8. Search Console - Planning our solution and getting started.mp4
- 9. Search Console - Building our application.mp4
- 76. Mike Robins - Cloud services
- Docs
- 1. An introduction to the cloud and GCP (Google Cloud Platform).docx
- 2. Virtual machines.docx
- 3. Cloud functions.docx
- 4. Containers and containerisation.docx
- 5. Multi-cloud and next steps.docx
- 1. An introduction to the cloud and GCP (Google Cloud Platform).mp4
- 2. Virtual machines.mp4
- 3. Cloud functions.mp4
- 4. Containers and containerisation.mp4
- 5. Multi-cloud and next steps.mp4
- 77. Milly Kc - Intermediate statistics
- Docs
- 0. Intermediate statistics.docx
- 1. Descriptive statistics.docx
- 2. Measuring relationship.docx
- 3. Probability.docx
- 4. Inductive statistics.docx
- 5. Forecasting.docx
- 1. Descriptive statistics.mp4
- 2. Measuring relationship.mp4
- 3. Probability.mp4
- 4. Inductive statistics.mp4
- 5. Forecasting.mp4
- 78. Milly Kc - Machine learning fundamentals
- Docs
- 0. Machine learning fundamentals.docx
- 1. Introduction To Machine Learning.docx
- 2. Types of problems and algorithms.docx
- 3. Algorithm selection.docx
- 4. Machine learning process.docx
- 1. Introduction To Machine Learning.mp4
- 2. Types of problems and algorithms.mp4
- 3. Algorithm selection.mp4
- 4. Machine learning process.mp4
- 79. Milly Kc - Machine learning applications
- Docs
- 0. Machine learning applications.docx
- 1. Classification deep-dive.docx
- 2. Regression deep-dive.docx
- 3. Build on existing machine learning models.docx
- 4. More advanced applications.docx
- 1. Classification deep-dive.mp4
- 2. Regression deep-dive.mp4
- 3. Build on existing machine learning models.mp4
- 4. More advanced applications.mp4
- 80. Jeff Sauer - Using analytics to find conversion opportunities
- Docs
- 0. Using analytics to find conversion opportunities.docx
- 1. Getting started_ using goals to quantify outcomes.docx
- 2. Evaluating traffic quality.docx
- 3. Metrics that matter (and some that don’t).docx
- 4. Secondary dimensions and advanced segments.docx
- 5. Spotting conversion opportunities.docx
- 6. Building advanced segments.docx
- 7. Custom segments.docx
- 8. Event tracking.docx
- 9. Auditing your analytics.docx
- 0. Using analytics to find conversion opportunities.mp4
- 1. Getting started- using goals to quantify outcomes.mp4
- 2. Evaluating traffic quality.mp4
- 3. Metrics that matter (and some that don_t).mp4
- 4. Secondary dimensions and advanced segments.mp4
- 5. Spotting conversion opportunities.mp4
- 6. Building advanced segments.mp4
- 7. Custom segments.mp4
- 8. Event tracking.mp4
- 9. Auditing your analytics.mp4
- 81. Peep Laja - A-B testing foundations
- Docs
- 0. A_B testing foundations.docx
- 1. Introduction to A_B testing.docx
- 2. What to test_.docx
- 3. Test prioritization.docx
- 4. A_B testing statistics.docx
- 5. Testing strategies.docx
- 0. A_B testing foundations.mp4
- 1. Introduction to A_B testing.mp4
- 2. What to test-.mp4
- 3. Test prioritization.mp4
- 4. A_B testing statistics.mp4
- 5. Testing strategies.mp4
- 82. Chris Mercer - Facebook analytics
- Docs
- 0. Facebook analytics.docx
- 1. Get to know Facebook analytics.docx
- 2. Set Up Facebook analytics.docx
- 3. A Tour of Facebook Analytics.docx
- 4. Building Funnel Reports in Facebook Analytics.docx
- 5. Wrap Up _ Resources.docx
- 1. Get to know Facebook analytics.mp4
- 2. Set Up Facebook analytics.mp4
- 3. A Tour of Facebook Analytics.mp4
- 4. Building Funnel Reports in Facebook Analytics.mp4
- 5. Wrap Up _ Resources.mp4
- 83. Roger Dooley - Attention Basics
- Docs
- 0. Attention Basics.docx
- 1. Visual Cue Case Study_ Lead Generation Form on a Landing Page.docx
- 10. Internal vs External Factors.docx
- 2. Eye Gaze Patterns.docx
- 3. Understanding Online Reading Patterns.docx
- 4. Case Study_ Online Reading Patterns.docx
- 5. User Reading Patterns of the New York Times – 2004 vs. 2016.docx
- 6. Cognitive Load.docx
- 7. How Distracting are Banner Advertisements on Home Pages_ A Case Study.docx
- 8. Oxytocin and First Impressions.docx
- 9. First Impressions.docx
- 2. Eye Gaze Patterns.mp4
- 3. Understanding Online Reading Patterns.mp4
- 8. Oxytocin and First Impressions.mp4
- 84. Bart Schutz - Decision Making and Emotions
- Docs
- 0. Decision Making and Emotions.docx
- 1. 4 Factors that Influence Decision Making.docx
- 2. Persuasive Journey Mapping.docx
- 3. Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention, Emotion _ Memory – Karsten Lund.docx
- 2. Persuasive Journey Mapping.mp4
- 3. Master the Moment of Decision Using Applied Neuroscience Methods for Measuring Attention, Emotion _ Memory - Karsten Lund.mp4
- 85. Peep Laja - Learning and Memory
- Docs
- 0. Learning and Memory.docx
- 1. Psychology of Learning.docx
- 2. Psychology of Memory.docx
