Copyhackers – Copy School 2023
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Course Description
Copyhackers – Copy School 2023

In the ever-evolving landscape of digital communication, Copyhackers’ Copy School 2023 stands as a beacon of excellence for copywriters and marketers seeking to refine their craft. This advanced program, meticulously designed to meet the dynamic needs of professionals, offers a comprehensive curriculum packed with the latest insights and techniques for creating persuasive, high-converting copy. Let’s delve into what makes Copy School 2023 an indispensable resource for mastering the art of copywriting:
Fundamental Principles of Persuasive Copywriting: At the core of Copy School 2023 lies a deep dive into the fundamental principles of persuasive copywriting. Participants are equipped with essential skills in understanding psychological triggers, mastering the art of storytelling, and crafting irresistible offers that resonate with their target audience.
Advanced Copywriting Techniques: Elevate your copywriting game with advanced techniques curated for maximum impact. Explore the realms of neuromarketing and behavioral economics to leverage cognitive biases in your favor. Additionally, learn the art of emotional intelligence in crafting narratives that deeply resonate with your audience on an emotional level.
Strategic Copy for Digital Platforms: In today’s digital landscape, strategic copywriting for various platforms is crucial for success. Copy School 2023 provides specialized training in SEO copywriting, enabling participants to optimize their copy for search engines while aligning with user search intent. Moreover, delve into social media mastery to engage and convert audiences through compelling content tailored for different platforms.
Practical Application and Continuous Learning: Experience hands-on learning with live copy critiques and workshops conducted by industry experts. Benefit from lifetime access to the course materials, ensuring continuous learning and access to updates and supplementary resources. Copy School 2023 emphasizes not just theoretical knowledge but also practical application, equipping participants with real-world skills for immediate implementation.
Conclusion: Elevate Your Copywriting Mastery with Copy School 2023: Copyhackers’ Copy School 2023 is more than just a course—it’s a comprehensive, forward-thinking program designed to instill mastery in the art and science of persuasive copywriting. From mastering fundamental principles to exploring advanced techniques and practical application, the course empowers professionals with the tools needed to excel in today’s competitive landscape. With a focus on SEO, social media, and emotional intelligence, coupled with an emphasis on real-time application and continuous learning, Copy School 2023 is a vital investment for anyone looking to refine their copywriting skills and achieve remarkable success in the digital marketing arena. Unlock your potential and elevate your copywriting prowess with Copyhackers’ Copy School 2023.
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Copywriting
- 01-Conversion Copywriting for Beginners
- Fill in The Gaps
- 01-PAS Framework (Problem, Agitation, Solution).ts
- 02-FAB Formula for Body Copy.mp4
- 03-Headlines and Buttons.ts
- 04-Clarity - Edit to Make Targets Pay Attention.ts
- 05-Turbo Tutorials - Validating Your Copy.mp4
- 06-Ultimate Collection of Headline & CTA Formulas.pdf
- 01-Using the You Rule.ts
- 02-Start With a Framework.ts
- 03-Finding Your Message.ts
- 04-Using VoC in a Framework.ts
- 05-Formulas for Headlines.ts
- 06-PCPO Framework for Body Copy.ts
- 07-Buttons and Calls to Value.ts
- 08-How to Edit like a Conversion Copywriter.ts
- 09-Using the Seven Sweeps.ts
- 10-Gut Check for Clarity.ts
- 02-10x Landing Pages
- 00-Start Here
- 01-How to Use This Course to Write More Landing Pages That Perform Better.ts
- 02-Use a Sample Project .ts
- 01-Module 1 - Starting Your Process
- 01-How to Use Module 1.ts
- 02-Deep Dyve.pdf
- 02-The conversion copywriting approach and process.pdf
- 02-The Conversion Copywriting Approach and Process.ts
- 03-7 Maxims for Successful Converting Copy.pdf
- 03-Before You Write - Think like a Successful Copywriter.ts
- 04-Conversion Copywriting.ts
- 04-Elements of Conversion Copywriting.pdf
- 05-Barriers to Conversion.ts
- 06-5 Stages of Awareness.pdf
- 06-Stages of Awareness - Understand Prospect Mindsets.ts
- 07-Downloads.pdf
- 07-Rule of One- Engineer Consistently Great Copy.ts
- 07-Rule of One.pdf
- 08-One Reader- Write for Your Ideal Prospect.ts
- 09-One Big Idea- Find Your Most Powerful Benefit.ts
- 10-One Promise - Amplify Your Guarantee.ts
- 11-OTS- Amplify Your Guarantee.ts
- 12-One Offer- Match Your Offer to Your Reader.ts
- 13-The AI Spectrum.ts
- 14-Download.pdf
- 14-What's Your Product- Pain Killer, Vitamin or Narcotic-.ts
- 15-Rule of One Resources.pdf
- 15-The Rule of One Resources.pdf
- 02-Module 2 - Finding Your Message
- 01-How to Use Module 2.ts
- 02-Resource.pdf
- 02-Survey Questions Worksheet.pdf
- 02-Voice of Customer Data- Ask the Right Questions.ts
- 03-Survey Goals Cheatsheet.pdf
- 03-Surveys- Find Deeper Reasons.ts
- 04-How to Find Your Message- On-Site Polls.ts
- 05-Competitor Review Mining Worksheet.pdf
- 05-How to Find Your Message- Review Mining.ts
- 06-How to Find Your Message- UserTesting.com.ts
- 07-Interview Talking Points.pdf
- 07-Interviews- Explore Deep Motivators with First Hand Emotion.ts
- 07-Pre-interview Checklist.pdf
- 08-Bonus- Letter-Writing Exercise, Part 1.ts
- 09-Bonus- Letter-Writing Exercise, Part 2.ts
- 09-Resource.pdf
- 03-Module 3 - Laying Out Your Page
- 01-How to Use Module 3.ts
- 02-Always Start with a Spit Draft.ts
- 03-What vs How.ts
- 04-AIDA Framework Worksheet.pdf
- 04-AIDA Framework- Attention, Interest, Desire, Action.ts
- 05-AIDA Framework Worksheet.pdf
- 05-OTS- AIDA Framework - Attention, Interest, Desire, Action.ts
- 06-PAS Framework - Problem, Agitation, Solution.mp4
- 06-PAS Framework Worksheet.pdf
- 07-OTS- PAS Framework.ts
- 07-PAS Framework Worksheet.pdf
- 08-10-90 - Divide Your Page to Connect and Convince.ts
- 09-Top 10% - Match Your Prospect's Expectations.ts
- 10-OTS- Top 10% - Match Your Prospects Expectations.ts
- 11-Beliefs Focused Hook Worksheet.pdf
- 11-Stages of Awareness - Hooks.pdf
- 11-The Low-Hanging Hook - Awareness and the Top of Your Page.ts
- 12-Bottom 90% - Exceed Your Prospect's Expectations.ts
- 13-Hero Section - Lead with What’s Right, Not What’s Fashionable.mp4
- 15-OTS- Hero Section.ts
- 16-Decision Management- Limit Options to Boost Confidence.mp4
- 17-Attention Management- Get Visitors to Focus On Your Goal.mp4
- 04-Module 4 - Writing & Editing In the Awesome
- 01-How to Use Module 4.ts
- 02-OTS- Two Simple Steps - Brief Yourself and Do Quick Tests.ts
- 03-What's In It for Me- Turn Features Into Tangible Benefits.ts
- 04-OTS- What’s in It for Me- Turn Features into Tangible Benefits.ts
- 05-Mind-Reader Shortcuts - A Grab-Bag of Ways to Join the Convo and Keep It Alive.ts
- 06-'So What-' and 'Prove It.'.ts
- 07-Download.pdf
- 07-Personality, Voice and Tone.ts
- 07-Writing with Personality Exercise.pdf
- 08-9 Points About Headlines Buttons.pdf
- 08-Headlines and Buttons.ts
- 09-OTS #1- Headlines & Buttons.mp4
- 10-OTS #2- Headlines & Buttons.ts
- 11-OTS #3- Headlines & Buttons.ts
- 12-Crossheads - Introduce the Why of a Section, Not the What.ts
- 13-OTS- Crossheads - Introduce the Why of a Section, Not the What.ts
- 14-Bullet Lists and Mega Lists.ts
- 15-OTS- Beyond Bullets.ts
- 16-Pricing Tables.ts
- 17-The Close- Lower the Risk of Taking Your One Offer.ts
- 18-Videos- Use the Right Thumbnails to Boost Plays.ts
- 19-Intros & Conclusions- Cut Out the Fluff and Get To the Point.ts
- 20-OTS- Cut Out the Fluff and Get To the Point.ts
- 21-Clarity- Edit to Make Targets Pay Attention, Not Think Harder.ts
- 22-OTS- Clarity.ts
- 23-Specificity- Use Real Numbers to Persuade Targets.ts
- 24-OTS #1- Specificity.ts
- 25-OTS #2- Specificity.ts
- 26-Stickiness - Play With Language Intentionally.ts
- 27-OTS #1- Sticky Language.ts
- 28-OTS #2- Sticky Language.ts
- 29-Social Proof - Who’s the Right Person to Deliver the Message-.ts
- 30-7 Deadly Sins Exercise.pdf
- 30-Copywriting Trick - The 7 Deadly Sins.ts
- 31-OTS #1- The 7 Deadly Sins.ts
- 32-OTS #2- The 7 Deadly Sins.ts
- 33-Copywriting Trick - 'Blank For Your Blank'.ts
- 34-OTS- 'Blank For Your Blank'.ts
- 35-How to Make Your Copy More Readable.pdf
- 35-Quick Consumption - Really Simple, Really Effective Ways to Make Your Copy Read Better.ts
- 05-Practice Opportunities - The Rule of One
- 01-Practice #1- One Reader & One Offer.ts
- 01-Resource.pdf
- 01-Rule of One.pdf
- 02-Masterclass 2 Recording.ts
- 02-Practice #2- One Big Idea & One Promise.ts
- 02-Rule of One.pdf
- 03-Find What to Fix.pdf
- 03-Masterclass 1 Recording.ts
- 04-Masterclass 2 Recording.ts
- 05-Downloads.pdf
- 05-Masterclass 3 Recording.ts
- 06-Download.pdf
- 06-Finalize Your Landing Page.pdf
- 06-Masterclass 4 Recording.ts
- 07-Download.pdf
- 07-Masterclass 5 Recording.ts
- 08-Download.pdf
- 08-Masterclass 6 Recording.ts
- 06-Office Hours Recordings
- 01-Office Hours 1 of 2.pdf
- 01-Session 1- Lead Magnets.ts
- 02-Office Hours 2 of 2.pdf
- 02-Session 2- Long-Form Sales Pages.ts
- 03-Master of AI Copy
- 01-Module 1 - Getting Started with AI Copy
- 01-Intro to AI Copy.mp4
- 02-Use a Sample Project.ts
- 03-How to Use the Bonus Lessons.ts
- 04-How to Get the Most Out of AI Copy Bots.ts
- 05-What Not to Expect from AI Copy Bots.mp4
- 02-Module 2 - Essential Researching and Planning
- 21-Fill in The Gaps
- 01-PAS Framework (Problem, Agitation, Solution).ts
- 02-FAB Formula for Body Copy.ts
- 03-Headlines and Buttons.ts
- 04-Clarity - Edit to Make Targets Pay Attention.mp4
- 05-Turbo Tutorials - Validating Your Copy.ts
- 06-Ultimate Collection of Headline & CTA Formulas.pdf
- 01-Start with Better Inputs (and Ask Less of It).mp4
- 02-10 Core Methods of Message Finding.mp4
- 03-Here’s What We Mean by 'Sticky' VOC.mp4
- 04-Competitor Review Mining Worksheet.pdf
- 04-How to Find Your Message- Review Mining.ts
- 05-Eye Opener- Conversion Copywriting and Jobs to Be Done.mp4
- 06-How to Run a Jobs to Be Done Interview.mp4
- 07-How to Find the Switch in a Jobs to Be Done.mp4
- 08-Thank You Page Surveys, Including Setting Them Up.mp4
- 09-The Rule of One.mp4
- 10-The Practice- The Rule of One.mp4
- 11-Top 10% - Match Your Prospect's Expectations.ts
- 12-OTS- Top 10% - Match Your Prospects Expectations.mp4
- 13-Beliefs Focused Hook Worksheet.pdf
- 13-Stages of awareness - Hooks.pdf
- 13-The Low-Hanging Hook - Awareness and the Top of Your Page.mp4
- 14-Bottom 90% - Exceed Your Prospect's Expectations.mp4
- 15-The Worlds Most Fundamental Copywriting Argument - Editable.pdf
- 15-The World's Most Fundamental Copywriting Argument.ts
- 16-Triggered Emails vs Dripped Sequences.mp4
- 17-Downloads.pdf
- 17-Identify “Day Zero” Behaviors.mp4
- 18-Turning Mini-Funnels Into Full Funnels.mp4
- 19-Styles of Emails lesson.mp4
- 20-Eye Opener- Attention Walmart Shoppers.ts
- 21-Start with a Framework.mp4
- 22-OTST- Use ChatGPT with PAS.mp4
- 23-PCPO Framework for Body Copy.mp4
- 24-AIDA Framework- Attention, Interest, Desire, Action.ts
- 25-OTS- AIDA Framework - Attention, Interest, Desire, Action.mp4
- 26-The Practice- The AIDA Framework.mp4
- 27-Using VOC in a Framework.mp4
- 28-Storytelling 102- Hooks.mp4
- 29-OTST- Hooks.ts
- 30-Storytelling Checklist.pdf
- 30-Storytelling- Voice.ts
- 03-Module 3 - Editing Your AI Copy
- 01-Edit What it Writes.ts
- 02-How to Edit Copy.mp4
- 03-The You Rule.mp4
- 04-The Practice- The You Rule.mp4
- 05-Restrain Yourself- Only 1 Idea Per Sentence.mp4
- 06-Vary Sentence Length and Use Fragments.mp4
- 07-Eye Opener- 'But Fashion'.mp4
- 08-The Modified Foxtrot.mp4
- 09-Rewrite Your CTVs.mp4
- 10-The Even If Technique.mp4
- 11-The Practice- Even If.mp4
- 12-Magic Words and Phrases to Improve Your Argument.mp4
- 12-Phrases to Strengthen Your Argument.pdf
- 13-Eliminate Yes or No Questions.mp4
- 14-Download.pdf
- 14-Make It Sound Really Good with CPTS.mp4
- 15-Choosing Your Closing Technique.mp4
- 15-Download.pdf
- 16-The Depletion of Assets Sweep.mp4
- 17-The Practice- The 'Depletion of Assets' Sweep.mp4
- 18-Using the Seven Sweeps.mp4
- 19-The Practice- The Seven Sweeps.mp4
- 20-Next Steps.mp4
- 04-Module 4 - Bonus Lessons
- 01-Bonus- How to Feed Your AI Copywriting Bot, with Sam Woods.mp4
- 02-Bonus- How to Make Your AI Copy Sound Human, with Lianna Patch.mp4
- 04-10x Emails 2.0
- 00-10x Email Downloads
- 01-From Line Checklist.pdf
- 02-Subject Line Formulas.pdf
- 03-BagOEmails.pdf
- 04-3-1 Planner.pdf
- 05-AIDA Worksheet.pdf
- 06-Value Proposition Scorecard.pdf
- 07-Subject Line Formatting Checklist.pdf
- 08-Segmentation Worksheet - Start Here.pdf
- 09-Segmentation.pdf
- 10-Storytelling Checklist.pdf
- 11-1 to 1 Rule Checklist.pdf
- 12--PASOP.pdf
- 13-Fibonacci Planner.pdf
- 14-Bag of Tricks Cheatsheet.pdf
- 15-10x Emails Templates.pdf
- 01a-MODULE 1a - Plan 10x Emails
- 01-Intro- How to Use Module 1.ts
- 02-Use a Sample Project.ts
- 03-All Businesses are Email Businesses.ts
- 04-Segmentation Essentials.ts
- 04-Segmentation Worksheet - Start Here.pdf
- 05-A Deeper Look at Segmentation.ts
- 05-Segmentation Worksheet - Start Here.pdf
- 05-Segmentation.pdf
- 06-Fibonacci Planner.pdf
- 06-How to Plot a Drip or Lead Nurturing Campaign.ts
- 06-How to plot a drip or nurturing campaign.pdf
- 07-OTS- How to Plot a Drip Campaign.ts
- 08-10x Emails- 3-1 Planner.pdf
- 08-The 3-1 Rule.ts
- 09-How to Structure Your Drip Campaign.mp4
- 10-OTS- PASOP.ts
- 11-How to plot a SaaS email campaign.pdf
- 11-How to Plot A SaaS Onboarder Campaign.ts
- 12-10x Emails - BagOEmails.pdf
- 12-Bag O' Emails.ts
- 13-Newsletters- You Need a Unique Value Proposition.ts
- 13-Value Proposition Scorecard.pdf
- 14-Newsletters- What Should I Write About-.ts
- 15-OTS- Using Buzzsumo to Find Topics.ts
- 01b-MODULE 1b - Plan 10x Emails with Day-Zero Triggered Emails
- 01-An Intro to Planning Day Zero Triggered Emails.ts
- 02-Triggered Emails vs Dripped Sequences.ts
- 03-Email Map Walkthrough.ts
- 04-Downloads.pdf
- 04-Identify “Day Zero” Behaviors.ts
- 05-The Practice- Identify Day 0 Behaviors (Service Providers & Course Creators).ts
- 06-The Practice- Identify Day Zero Behaviors (SaaS).ts
- 07-Turn Day-Zero Emails into Day-Zero Experiences with Time-Triggered Emails.ts
- 08-Turning Mini-Funnels Into Full Funnels.ts
- 09-An Intro to Email Segmentation and Conditional Messaging.ts
- 10-Should You Segment the Emails You’re Writing-.ts
- 11-Downloads.pdf
- 11-Self-Segmenter Emails.ts
- 12-The Practice- Email Segmentation.ts
- 13-Should You Send An Email Every Day-.ts
- 14-Styles of Emails.ts
- 02-MODULE 2 - Write 10x Emails
- 01-How to Use Module 2.ts
- 02-Copywriting Essentials- From Line.ts
- 02-From Line Checklist.pdf
- 03-OTS- Assessing From Names In Gmail.ts
- 04-Copywriting Essentials- Subject Lines.mp4
- 04-Subject Line Formatting Checklist.pdf
- 05-OTS- Subject Lines.ts
- 05-Subject Line Formulas.pdf
- 06-The Practice- Email Subject Lines.ts
- 07-1 to 1 Rule Checklist.pdf
- 07-Copywriting Essentials- The Rule of 1 for Emails.ts
- 07-Downloads.pdf
- 08-OTS- Rule of 1 for Emails.ts
- 09-The Practice- The Rule of 1 for Emails.ts
- 10-AIDA Worksheet.pdf
- 10-Copywriting essentials- AIDA Theory.ts
- 11-OTS- AIDA.mp4
- 12-The Practice- The AIDA Framework.ts
- 13-Copywriting Essentials- PASO.ts
- 13-PASOP.pdf
- 14-The Practice- The PASO Framework.ts
- 15-OTST- PASO vs. AIDA.ts
- 16-Copywriting Essentials- How to Be Specific.ts
- 17-OTS- Specific.ts
- 18-Why Stories in Email-.ts
- 19-Storytelling 102- Hooks.ts
- 19-Storytelling Checklist.pdf
- 20-OTS- Hook.ts
- 21-The Practice- Hooks.ts
- 22-Storytelling- Voice.ts
- 03-MODULE 3 - 10x Copywriting Techniques
- 01-How to Use Module 3.ts
- 02-Open Loops.ts
- 03-OTS- Open Loops.ts
- 04-Copywriting Techniques- The Battlefield Principle.ts
- 05-OTS- In Media Res.mp4
- 06-Copywriting Techniques- Colour, Pattern, Texture and Shine.mp4
- 07-OTS- Colour, Pattern, Texture & Shine.mp4
- 08-Copywriting Techniques- The Superman Principle.mp4
- 09-Copywriting Techniques- Future Pacing.mp4
- 10-OTS- Future Pacing.mp4
- 11-Copywriting Techniques- The 'Even If' Technique.mp4
- 12-OTS- 'Even If' Technique.ts
- 13-The Practice- Even If.ts
- 14-Copywriting Techniques- Loss Aversion.ts
- 15-OTS- Loss Aversion.mp4
- 16-The Persuasive Power of Urgency.ts
- 17-The Persuasive Power of Scarcity.mp4
- 18-Copywriting Techniques- Ask for What You Want.mp4
- 04-MODULE 4 - Optimize 10x Emails
- 01-How to Use Module 4.ts
- 02-Test Your Opt-In Bait.ts
- 03-Why Your Open Rates Suck - Crappy History.mp4
- 04-Minimize Sales Noise with 'The Facts'.mp4
- 05-A-B Testing.mp4
- 06-Interview- Ry and Jo Talk About Common Email Mistakes.ts
- 07-Interview- Ry and Jo Talk About Personalization.ts
- 08-Interview- Ry and Jo Talk about Measuring Your Email Copy’s Success and the 10X Goal.ts
- 05-BONUS - Recorded Bootcamps
- 01-BONUS-Plan a SaaS Onboarding Campaign.ts
- 01-Downloads.pdf
- 01-How to Plan a Saas Campaign.pdf
- 02-BONUS- Write a SaaS Onboarding Campaign.ts
- 02-How to write your SaaS email campaign.pdf
- 03-BONUS- Plan a Sales Email Campaign.ts
- 03-Plan Your Sales Email Campaign.pdf
- 04-BONUS- Write a Sales Email Campaign.ts
- 04-How to Write a Sales Email Campaign.pdf
- 06-BONUS - Research – How to find your message
- 01-How to Find Your Message- Surveying.ts
- 02-How to Find Your Message- On-Site Polls.ts
- 03-Download.pdf
- 03-How to Find Your Message- Review Mining.ts
- 04-How to Find Your Message- Interviews.ts
- 05-Competitor Content Auditing.mp4
- 05-Content Audit.pptx
- 06-5 Stages of Awareness.pdf
- 06-The 5 Stages of Awareness.ts
- 07-What Stage of Awareness Is My Visitor In-.ts
- 07-Office Hours Recordings
- 01-Office Hours #1.pdf
- 01-Session 1- Sales Emails.ts
- 02-Session 2- SaaS Emails.ts
- 03-Session 3- Sales Emails.ts
- 04-Session 4- SaaS Emails.ts
- 05-Master of Message Finding
- 01-Downloads.pdf
- 01-Make Researching and Planning Easier With These 2 Documents.ts
- 02-Downloads.pdf
- 02-The Key Questions Your Research Should Answer.ts
- 03-10 Core Methods of Message Finding.ts
- 04-How to Know What Research to Do.ts
- 05-What If You Don’t Have a Website or Customers, What Can You Do-.ts
- 06-Use This Simple Audit to Pinpoint Messaging Opportunities.ts
- 07-The Practice- Heuristic Analysis.ts
- 08-How to Document What You’re Selling.ts
- 09-How to Document a New Product Inside Your Ultimate Message Map.ts
- 10-The Ultimate Message Map- A Complete Walkthrough.ts
- 11-How to Research What Customers Like (& Dislike) About Your Competition.ts
- 12-The Simple Technique to Research Difficult-to-Access Target Audiences.ts
- 13-How to Find Your Message- Review Mining.ts
- 14-Fast-Track Amazon Review Mining With These 2 Simple Shortcuts.ts
- 15-VOC- Yelp Review Mining.ts
- 16-The Practice- Amazon or Yelp Review Mining.ts
- 17-How to Find Your Message- Surveying.ts
- 18-Thank-You Page Surveys, Including Setting Them Up.ts
- 19-Using New Customer Thank-You Page Responses in Your Ultimate Message Map.ts
- 20-How to Create New Customer Surveys for Voice of Customer Data.ts
- 21-Let’s Make a New Customer Survey! Turning Research Questions into Survey Questions.ts
- 22-How to Find Your Message- Interviews.mp4
- 23-Eye Opener- Conversion Copywriting and Jobs to Be Done.ts
- 24-How to Run a Jobs to Be Done Interview.ts
- 25-How to Find 'The Switch' in Jobs To Be Done Interviews.ts
- 26-Jobs to be Done Interview - Full Demo.ts
- 06-10x Web Copy
- 00-Watch These First
- 01-Download.pdf
- 01-How to Use This Training.ts
- 02-Use a Sample Project.ts
- 03-FAST PATH- Intro to the 10x Page Plan.ts
- 04-OTS- Workbook Walkthrough .ts
- 01-Module 1 - Prewriting (aka the Really Foundational Stuff)
- 01-Why Web Copy Is So Important.ts
- 02-A Pre-req Mindset Shift on Writing Copy for the Web.ts
- 03-You Need to Become a Full-Stack Conversion Copywriter.ts
- 04-The Conversion Copywriting Process for Websites.ts
- 05-The Process of Starting a Website Redesign or Rewrite.ts
- 06-FAST PATH- How to Think About Personas and Visitor or Decision-Maker Profiles.ts
- 07-The Three Research Methods.ts
- 08-Using usertesting.com to Figure Out What’s Working and Not.ts
- 09-OTS- Setting Up usertesting.com.ts
- 10-FAST PATH- User Testing Analysis and Believability Boosters.ts
- 11-Thank You Page Surveys.ts
- 12-FAST PATH- How to Set Up Your Thank-You or Confirmation Page Surveys.ts
- 13-FAST PATH- Analyzing Typeform Survey Responses .ts
- 14-Analyzing Customer Responses.ts
- 15-The Obstacle Interview.ts
- 16-FAST PATH- The Obstacle Interview Worksheet Walkthrough.ts
- 17-Sorting and Tagging Obstacle Analysis Responses.ts
- 18-A Brief Note on the Obstacle Analysis.ts
- 19-Completing Your Obstacle Analysis.ts
- 20-FAST PATH- Product Messaging.ts
- 21-List, Offer, Copy.ts
- 22-FAST PATH- The Optimized Offer.ts
- 23-FAST PATH- Bag O' Offers.ts
- 24-Offer Optimization Worksheet.ts
- 25-First Module Done - Progress Check.ts
- 02-Module 2 - Assembling the First Draft of Any Web Page
- 01-Whom To Write For.ts
- 02-The Transformation Message Map.ts
- 03-Transformation Message Map Walkthrough.ts
- 04-FAST PATH- The 10x Page Plan.ts
- 05-FAST PATH- The 10x Page Plan Walkthrough.ts
- 06-Thinking About Stages of Awareness While Using the Transformation Message Map.ts
- 07-Thinking About Stages of Awareness While Using the Transformation Message Map.ts
- 08-Thinking About Stages of Awareness While Using the Transformation Message Map.ts
- 09-FAST PATH- Hero Sections.ts
- 10-FAST PATH- Calls to Action in Your Hero Section.ts
- 11-FAST PATH- Value Prop Hero Section.ts
- 12-The Practice- The Value Prop Hero.ts
- 13-FAST PATH- Problem-Based Hero Section.ts
- 14-The Practice- The Problem-Based Hero.ts
- 15-FAST PATH- Dream-State Hero Section.ts
- 16-The Practice- The Dream-State Hero.ts
- 17-FAST PATH- Segment-Specific Hero Section.ts
- 18-The Practice- The Segment-Specific Hero.ts
- 19-FAST PATH- Campaign-Level Hero Section.ts
- 20-The Practice- The Campaign-Specific Hero.ts
- 21-FAST PATH- How to Decide Which One to Use.ts
- 22-Hero Section Selection.ts
- 23-FAST PATH- Proof Bars.ts
- 24-The Practice- Proof Bars.ts
- 25-Proof Bars in The 10x Page Plan.ts
- 26-FAST PATH- Agitation.ts
- 27-The Practice- Agitation.ts
- 28-Add Agitation to the 10x Page Plan.ts
- 29-The Dreamstate.ts
- 30-FAST PATH- Crossheads.ts
- 31-The Practice- Crossheads.ts
- 32-Crosshead Value Prop.ts
- 33-FAST PATH- The How.ts
- 34-Completing The How Section.ts
- 35-FAST PATH- The Switch.ts
- 36-Filling in The Switch on the 10x Page Plan.ts
- 37-FAST PATH- The Close.ts
- 38-Filling in the Close on the 10x Page Plan.ts
- 39-FAST PATH- Your Spit Draft.ts
- 40-Wrapping up Module 2.ts
- 03-Module 3 - Writing, Editing and Wireframing
- 01-An Introduction to Wireframing.ts
- 02-A Walkthrough of Home Pages Throughout the Years.ts
- 03-FAST PATH- The You Rule.ts
- 04-The Practice- The You Rule.ts
- 05-One Thought per Sentence.ts
- 06-Good sound in stuff Avoid.pdf
- 06-Keep It Unfinished at the Top.ts
- 07-Break Headlines.ts
- 07-fHeadlinebreaks.pdf
- 08-First Person.pdf
- 08-First Person.ts
- 09-Open-Ended Questions.pdf
- 09-Open-Ended Questions.ts
- 10-Stack Alliteration.pdf
- 10-Stack Alliteration.ts
- 11-Formatting Smart-Like.pdf
- 11-Formatting Smart-Like.ts
- 12-X Verb Y Sentences.pdf
- 12-X Verb Y Sentences.ts
- 13-Not Another Bullet List.pdf
- 13-Not Another Bullet List.ts
- 14-Stack Similar Sentences.pdf
- 14-Stack Similar Sentences.ts
- 15-Modern Family.pdf
- 15-Modern Family.ts
- 16-Finish Choppy.pdf
- 16-Finish Choppy.ts
- 17-Finish with “So That”.pdf
- 17-Finish with “So That”.ts
- 18-Downloads.pdf
- 18-FAST PATH- Wireframing- Set Up Your Page.ts
- 19-FAST PATH- Wireframing - Wiring the Top.ts
- 20-FAST PATH- Wireframing - Finishing the Second Draft.ts
- 21-FAST PATH- Fix Problems by Comparing Your Wired Copy to The 10x Page Plan.ts
- 22-Sweep That Copy.ts
- 23-FAST PATH- The Decision-Maker Sweep.ts
- 24-FAST PATH- The Seven Sweeps.ts
- 25-The Practice- The Seven Sweeps.ts
- 26-Wrapping Up Module 3.ts
- 04-Module 4 - Validation and Optimization
- 01-How to Get the Most Out of This Phase of the Work.ts
- 02-FAST PATH- Running Validation Tests.ts
- 03-Figuring Out What You Need to Validate.ts
- 04-Analyzing Your Feedback and Making Decisions.ts
- 05-FAST PATH- Implementation.ts
- 06-FAST PATH- Experimentation.ts
- 07-How to Optimize Your Copy.ts
- 08-Reducing Bounce.ts
- 09-Generating Leads in General.ts
- 10-What To Do Next.ts
- 05-For Advanced Copywriters - 10x Web Copy FAST PATH
- 00-10x Web Copy Master Workbook
- 01-10x Web Copy Master Workbook.pdf
- 10x Web Copy - The 10x Page Plan Upmarked.docx
- 10x Web Copy by Copyhackers Master Workbook for Student Use.xlsx
- 10x Web Copy Thank-you page survey questions.docx
- Believability boosters and friction reducers (editable).pdf
- CH Home Page - Image.png
- CH Home Page - Photoshop file (PSD).psd
- Offer optimization worksheet (editable).pdf
- Product - Feature messaging (editable).pdf
- The 10x Page Plan - Reusable template to use for each page.pdf
- The Obstacle Analysis worksheet (editable).pdf
- The Obstacle Interview - Questions for interview and survey.pdf
- The World's Most Fundamental Copywriting Argument.pdf
- Transformation Message Map (editable) - Make a copy for each persona - visitor type.pdf
- 01-FAST PATH- Intro to the 10x Page Plan.ts
- 02-OTS- Workbook Walkthrough .ts
- 03-Why Web Copy Is So Important.ts
- 04-A Pre-req Mindset Shift on Writing Copy for the Web.ts
- 05-You Need to Become a Full-Stack Conversion Copywriter.ts
- 06-The Conversion Copywriting Process for Websites.ts
- 07-The Process of Starting a Website Redesign or Rewrite.ts
- 08-FAST PATH- How to Think About Personas and Visitor or Decision-Maker Profiles.ts
- 09-The Three Research Methods.ts
- 10-Using usertesting.com to Figure Out What’s Working and Not.ts
- 11-OTS- Setting Up usertesting.com.ts
- 12-FAST PATH- User Testing Analysis and Believability Boosters.ts
- 13-Thank You Page Surveys.ts
- 14-FAST PATH- How to Set Up Your Thank-You or Confirmation Page Surveys.ts
- 15-FAST PATH- Analyzing Typeform Survey Responses .ts
- 16-Analyzing Customer Responses.ts
- 17-The Obstacle Interview.ts
- 18-FAST PATH- The Obstacle Interview Worksheet Walkthrough.ts
- 19-Sorting and Tagging Obstacle Analysis Responses.ts
- 20-A Brief Note on the Obstacle Analysis.ts
- 21-Completing Your Obstacle Analysis.ts
- 22-FAST PATH- Product Messaging.ts
- 23-List, Offer, Copy.ts
- 24-FAST PATH- The Optimized Offer.ts
- 25-FAST PATH- Bag O' Offers.ts
- 26-Offer Optimization Worksheet.ts
- 27-First Module Done - Progress Check.ts
- 28-Whom To Write For.ts
- 29-The Transformation Message Map.ts
- 30-Transformation Message Map Walkthrough.ts
- 31-FAST PATH- The 10x Page Plan.ts
- 32-FAST PATH- The 10x Page Plan Walkthrough.ts
- 33-Thinking About Stages of Awareness While Using the Transformation Message Map.ts
- 34-FAST PATH- The World's Most Fundamental Copywriting Argument.ts
- 35-The 8 Sections of a Web Page.ts
- 36-FAST PATH- Hero Sections.ts
- 37-FAST PATH- Calls to Action in Your Hero Section.ts
- 38-FAST PATH- Value Prop Hero Section.ts
- 39-The Practice- The Value Prop Hero.ts
- 40-FAST PATH- Problem-Based Hero Section..ts
- 41-The Practice- The Problem-Based Hero.ts
- 42-FAST PATH- Dream-State Hero Section.ts
- 43-The Practice- The Dream-State Hero.ts
- 44-FAST PATH- Segment-Specific Hero Section.ts
- 45-The Practice- The Segment-Specific Hero.ts
- 46-FAST PATH- Campaign-Level Hero Section.ts
- 47-The Practice- The Campaign-Specific Hero.ts
- 48-FAST PATH- How to Decide Which One to Use.ts
- 49-Hero Section Selection.ts
- 50-FAST PATH- Proof Bars.ts
- 51-The Practice- Proof Bars.ts
- 52-Proof Bars in The 10x Page Plan.ts
- 53-FAST PATH- Agitation.ts
- 54-The Practice- Agitation.ts
- 55-Add Agitation to the 10x Page Plan.ts
- 56-The Dreamstate.ts
- 57-FAST PATH- Crossheads.ts
- 58-The Practice- Crossheads.ts
- 59-Crosshead Value Prop.ts
- 60-FAST PATH- The How.ts
- 61-Completing The How Section.ts
- 62-FAST PATH- The Switch.ts
- 63-Filling in The Switch on the 10x Page Plan.ts
- 64-FAST PATH- The Close.ts
- 65-Filling in the Close on the 10x Page Plan.ts
- 66-FAST PATH- Your Spit Draft.ts
- 67-Wrapping up Module 2.ts
- 07-Master of Headlines
- 01-An Intro to Writing Headlines.ts
- 02-Headlines That Work.ts
- 03-First, You Need to Get To 100 Lines.ts
- 04-Downloads.pdf
- 04-Prompts.mp4
- 05-An Overview of the Get Going Groups.mp4
- 06-Get Going Group- Unique or Different.mp4
- 07-Get Going Group- Dreamstate.mp4
- 08-Get Going Group- Pain or Problem.mp4
- 09-Get Going Group- The Cure.mp4
- 10-Get Going Group- Benefit of the Benefit.mp4
- 11-Get Going Group- 5 Inches, 5 Miles.ts
- 12-Get Going Group- First Person.ts
- 13-Get Going Group- Proof Focused.mp4
- 14-Get Going Group- Materials and Mechanisms.mp4
- 15-Get Going Group- Really Out There.mp4
- 16-Get Going Group- Really Out There.ts
- 17-Get Going Group- Make Up Your Own.ts
- 18-Check In.ts
- 19-Do You Have Any Great or Could-Be-Great Headlines-.mp4
- 20-Try It in Context.mp4
- 21-Make It Sound Really Good with CPTS.mp4
- 22-Where and How to Get Creative.mp4
- 23-Downloads.pdf
- 23-The Headline Sweep.mp4
- 24-Always Be Copywriting.ts
- 25-BONUS- More Prompts and Copywriting Formulas.mp4
- 08-Master of About Pages
- 01-Downloads.pdf
- 01-Get Ready to Master Writing Your About Page.ts
- 01-Master of About Pages Workbook.pdf
- 02-Use a Sample Project.ts
- 03-Analyzing Your Voice of Customer Data for Your About Page.ts
- 04-Common Sections Found on About Pages for Services, Software as a Service, and eCommerce Companies.ts
- 05-Planning- Bringing All the Elements for Your About Page Together.ts
- 06-How to Plan Your Close.ts
- 06-Master of About Pages Workbook.pdf
- 07-Use Your Copywriting Framework to Create Your About Page Spit Draft.ts
- 08-Master of About Pages Workbook.pdf
- 08-My Super Secret Tool for Writing Conversion-Focused About Pages!.ts
- 09-Writing the Hero Section for Your About Page.ts
- 10-Writing the Copy Below the Fold for Your About Page.ts
- 11-How to Transition from You-Centric Copy to Me-Centric Copy .ts
- 12-How to Write Bio and Team Sections.ts
- 13-How to Include Mission, Values, Brand Origin Story & Process.ts
- 14-How, When and Where to Use Proof Bars on Your About Page.ts
- 15-Writing Your Close.ts
- 16-Sweep and Edit Your About Page Copy.ts
- 17-How to Wire Web Pages in a Google Doc.ts
- 18-You're Ready to Polish Your About Page.ts
- 19-About Pages Bootcamp Replay.ts
- 19-Download.pdf
- 09-Master of Brand Voice
- 01-Brand Voice and Other Nonsense.ts
- 02-Defining Voice Into a Measurable Framework.ts
- 03-Defining Voice- Vocabulary.ts
- 04-Defining Voice- Tone.ts
- 05-Defining Voice- Cadence.ts
- 05-Downloads.pdf
- 06-Voice- Putting It All Together.ts
- 07-An Introduction to the 9 Voice Types.ts
- 07-Downloads.pdf
- 08-The 3 Voices of Authority.ts
- 09-The 3 Voices of Outlook.ts
- 10-The 3 Voices of Accessibility.ts
- 11-Downloads.pdf
- 11-How to Choose or Identify a Brand Voice (Plus a Quick Note about Hybrid Voices).ts
- 12-Where a Brand Voice Plays Dominant.ts
- 13-Adjusting the Brand Voice Volume.ts
- 14-How to Know If Your Brand Voice Is Working.ts
- 15-Go Bye Bye Now.ts
- 16-BONUS- Brand Voice Bootcamp.ts
- 16-Download.pdf
- 10-10x Sales Pages
- 01-An Introduction (Before You Choose Your Track)
- 01-Downloads.pdf
- 01-How to Get the Most Out of 10x Sales Pages.ts
- 01-Long-Form Sales Page Template.docx
- 02-Use a Sample Project.ts
- 02-TRACK 1.1 - Laying a foundation that can bear the weight of long copy
- 01-Begin with the Rule of One.ts
- 01-Downloads.pdf
- 01-The Rule of One.docx
- 02-Awareness Meets Sophistication PDF.pdf
- 02-Your One Reader, or What You’re Really Selling.ts
- 03-Define Your One Reader, aka the Foundation of the Highest-Converting Sales Pages.ts
- 04-A Guide to Researching as a Copywriter.pdf
- 04-We Interrupt the Rule of One to Start Our Research.ts
- 05-A Checklist of Where to Do Your Research.pdf
- 05-What Exactly Is 'Voice of Customer' Research, and Why Is It, Like, THE Thing.ts
- 06-Record Yourself.ts
- 07-Don't Research Like a Researcher - You're Researching to Write Better Copy!.ts
- 08-The Practice - Six Research Lenses.ts
- 09-Optimize Your One Offer.pdf
- 09-Three of the Four Levers to Optimize Your Offer.ts
- 10-One Offer, How To Sweeten It.ts
- 11-The Practice - One Offer, Four Levers.ts
- 12-And Now the Moment You’ve Been Dreading - Your One Big Idea.ts
- 12-Get Closer to Your One Big Idea.pdf
- 13-If You’re Struggling to Pinpoint Your One Big Idea, Try This.ts
- 14-Craft Your One Promise PDF.pdf
- 14-Finish Out Your Rule of One With This - Your One Promise.ts
- 03-TRACK 1.2 - When it’s time to put words on the page
- 01-Downloads.pdf
- 01-Start Filling Your Page with the PAS-On-Steroids Framework.ts
- 02-The Glee Club Approach To Writing Copy.ts
- 03-Where to Start When You Actually Start Putting Words on the Page.ts
- 04-Optimize The Why Section With The Value Prism.ts
- 04-Your Value Prism.pdf
- 05-The Practice - The Value Prism.ts
- 06-Buttons And The Purchasing Experience.ts
- 07-6 Hooks Genres or Ways Into the Page.pdf
- 07-Go Back and Write Your Hook.ts
- 08-The Practice - Hooks.ts
- 04-TRACK 1.3 - OTS tutorials because you’re ready to own your first draft
- 01-How to Work Your Way through These Tutorials.ts
- 02-Starting Your Long-Form Sales Page, Draft 1.ts
- 03-Finding Voice-of-Customer Data Using Online Research, Like Review Mining.ts
- 04-Finding Voice-of-Customer Data Using Surveys.ts
- 05-How to Tag Your Research (with a Bonus - Finding Your Big Idea).ts
- 06-Organizing Your Research on the Page.ts
- 07-Starting at Introducing.ts
- 08-Continuing with Introducing.ts
- 09-Completing the Introducing Section (And Moving On!).ts
- 10-Moving on to the Why Section.ts
- 11-Writing Try.ts
- 12-Writing Buy.ts
- 13-Revising the Rule of One for the One Big Idea.ts
- 14-Writing PAS.ts
- 15-Merging It All into One Long-Form Sales Page.ts
- 16-Cleaning Up Your First Draft.ts
- 17-Finishing Draft One.ts
- 18-Turning Draft One into a Designed Page.ts
- 19-Finishing Your Designed Sales Page.ts
- 05-TRACK 1.4 - A Few Useful Notes on Editing in the Awesome
- 01-Turn The Cut Stuff Into Emails And More.ts
- 02-Magic Words and Phrases to Improve Your Argument.ts
- 02-Phrases to Strengthen Your Argument.pdf
- 03-Editing - The Greek Sweep.ts
- 03-Editing with the Greek Sweep.pdf
- 06-TRACK 2 - The 15 Point Sales Page in a Day Method
- 01-About Track 2.ts
- 02-How Track 2 is Structured.ts
- 07-TRACK 2.1 - Coaching the Conversion (The Sales Page Edition)
- 01-Coaching The Conversion - On Your Sales Page.ts
- 02-The 15 Point Sales Page in a Day Themeplate.pdf
- 02-The 15 Point Sales Page in a Day Themeplate.ts
- 08-TRACK 2.2 - Coach-Mining & the Launch Bible
- 01-Overview of Track 2 - Module 2.ts
- 02-5 Advanced Empathy Exercises Supplement.pdf
- 02-67 Golden Questions to Fuel Your Funnel.pdf
- 02-67 Golden Questions to Fuel Your Funnel.ts
- 03-Advanced Exercise - Moment of Highest Tension.ts
- 04-Advanced Exercise - The Perfect Testimonial.ts
- 05-Advanced Exercise - The Mic Stand Moment.ts
- 06-Advanced Exercise - The Champagne Clink.ts
- 07-Advanced Exercise - The Million Dollar Bet.ts
- 08-Coach-Mining & The Enrollment Extractor.ts
- 08-Coach-Mining and the Enrollment Extractor Workbook.pdf
- 09-The Launch Bible.pdf
- 09-The Launch Bible.ts
- 09-TRACK 2.3 - Establishing The Gap
- 01-Module 3 Workbook & Example Pack.pdf
- 01-Overview of Track 2 – Module 3.ts
- 02-The Pre Headline Qualifier.ts
- 03-The Question Loop Headline.ts
- 04-The Lead.ts
- 05-The Moment of Highest Tension – Part 1.ts
- 06-The Moment of Highest Tension – Part 2.ts
- 07-The Moment of Highest Pleasure – Part 1.ts
- 08-The Moment of Highest Pleasure – Part 2.ts
- 10-TRACK 2.4 - Exploring The Gap
- 01-Module 4 Workbook & Example Pack.pdf
- 01-Overview of Track 2 – Module 4.ts
- 02-Slaughtering Sacred Cows & Belief Installation – Part 1.ts
- 03-Slaughtering Sacred Cows & Belief Installation - Part 2.ts
- 04-The Blue Ocean Bridge – Part 1.ts
- 05-The Blue Ocean Bridge – Part 2.ts
- 06-Solidifying Beliefs - Part 1 (Your Bio).ts
- 07-Solidifying Beliefs – Part 2 (Testimonials).ts
- 11-TRACK 2.5 - Exiting The Gap
- 01-Module 5 Workbook & Example Pack.pdf
- 01-Overview of Track 2 – Module 5.ts
- 02-The Product Reveal.ts
- 03-The Aladdin Product Tour – Part 1.ts
- 04-The Aladdin Product Tour – Part 2.ts
- 05-The Golden Guarantee.ts
- 12-TRACK 2.6 - Escaping the Gap
- 01-Module 6 Workbook & Example Pack.pdf
- 01-Overview of Track 2 - Module 6.ts
- 02-The Upgraded FAQ Close – Part 1.ts
- 03-The Upgraded FAQ Close - Part 2.ts
- 04-The Perfect For You If Close – Part 1.ts
- 05-The Perfect For You If Close – Part 2.ts
- 06-The Final Confident Appeal.ts
- 07-Bonus Close - The Risk Mitigator.ts
- 08-Bonus Close - The MVC - QVW Close.ts
- 11-Master of Web Copy Validation
- 01-Downloads.pdf
- 01-Here's What You Need to Validate Your Web Page.ts
- 02-How to Know What Research to Do.ts
- 03-Use This Simple Audit to Pinpoint Messaging Opportunities .ts
- 04-The Practice- Heuristic Analysis.ts
- 05-Analyze Your Google Analytics Data – Bounce Rate, Percent Exit, Time on Page, Page Value.mp4
- 06-Analyze Hotjar Reports.mp4
- 07-Refresh Your Memory on the Audience Research and Copy Strategy for the Control.ts
- 08-Develop Your Validation Plan.ts
- 09-Intro to Running 5 Second Tests on Headlines.mp4
- 10-Running 5 Second Tests on Headlines – Target ID.mp4
- 11-Running 5 Second Tests on Headlines – Memory Dump.mp4
- 12-Running 5 Second Tests on Headlines – Attitudinal.mp4
- 13-On Running User Tests with Your Own Panel.mp4
- 14-How to Plan a User Test for Your Own Panel.mp4
- 15-Downloads.pdf
- 15-How to Write, Set up and Run a User Test with Your Own Panel.mp4
- 16-Your User Tests Are Complete – Now What-.ts
- 17-Download.pdf
- 17-User Testing Analysis and Believability Boosters.ts
- 18-How to Create Actionable Hypotheses.ts
- 19-Done Web Copy Validation- Here’s What You Should Do Next.ts
- 12-10x Funnels
- 01-Module 1 - Fill Up with Fresh Leads
- 01-Welcome to the 10x Funnels Bundle.ts
- 02-Use a Sample Project.ts
- 03-Funnel Fundamentals 101.ts
- 04-Filling the Top of the Funnel.ts
- 04-Flowchart - How to Take This Course.pdf
- 04-Lead Landslide Funnel 1 Workbook 2022.pdf
- 05-Overview, Course & Glossary.ts
- 06-What Is The Lead Landslide Funnel-.ts
- 07-The Lead Landslide Minimum Viable Funnel.ts
- 08-The Lead Landslide Funnel Brief.ts
- 09-10x Funnel Research, Explained.ts
- 10-Funnel Strategy- The Perfect Lead Profile.ts
- 11-The Perfect Lead Profile, Explained.ts
- 12-OTS- The Perfect Lead Profile Worksheet.ts
- 13-Funnel Strategy- The Irresistible Lead Offer 3.0.ts
- 14-Irresistible Lead Offers 3.0, Explained.ts
- 15-OTS- The Irresistible Lead Offer 3.0 Worksheet.ts
- 16-The Practice- The Irresistible Lead Offer.ts
- 17-Quick Review & What's Next.ts
- 18-Intro to M3 Funnel Protocol.ts
- 19-The M3 Protocol-Message, Revelation & Beliefs, Explained.ts
- 20-OTS- Revelation & Beliefs Worksheet.ts
- 21-The Practice- Revelations and Beliefs.ts
- 22-Funnel #1- The M3 Protocol-Message Maps, Explained.ts
- 23-OTS- Message Map Worksheet.ts
- 24-OTS- Bonus – Full Funnel Example.ts
- 25-Downloads.pdf
- 25-The M3 Protocol-Funnel Math, Explained.ts
- 26-The M3 Protocol-Funnel Math Worksheet.ts
- 27-The M3 Protocol-Funnel Mechanics, Explained.ts
- 28-The M3 Protocol-Your Minimum Viable Funnel Mechanics.ts
- 29-Launch Your Lead Landslide MVF.ts
- 30-Double Your Leads with Optimization.ts
- 31-10x Funnel Optimization Process, Explained (Part I).ts
- 32-OTS- Diagnose & Research.ts
- 33-OTS- Hypothesize & Prioritize.ts
- 34-10x Funnel Optimization Process, Explained (Part II).ts
- 35-OTS- Prescribe & Launch Worksheet.ts
- 36-OTS- Learn & Grow Checklist.ts
- 37-Final Word on The Lead Landslide Funnel.ts
- 02-Module 2 - Nurture Leads to Buy
- 01-Flowchart - How to Take This Course.pdf
- 01-Nurture Leads to Buy.ts
- 01-The Revenue Engine Funnel Brief Funnel 2 Workbook 2022.pdf
- 02-Overview, Course & Glossary.ts
- 03-What Is The Revenue Engine Funnel-.ts
- 04-The Revenue Engine Minimum Viable Funnel.ts
- 05-The Revenue Engine Funnel Brief.ts
- 06-10x Funnel Research, Explained.ts
- 07-Funnel Strategy- The Perfect Customer Profile.ts
- 08-The Perfect Customer Profile, Explained.ts
- 09-OTS- The Perfect Customer Profile Worksheet.ts
- 10-The Practice- The Perfect Customer Profile.ts
- 11-Funnel Strategy- Intro to Irresistible Offer 3.0.ts
- 12-The Irresistible Buyer Offer 3.0, Explained.ts
- 13-OTS- The Irresistible Buyer Offer 3.0 Worksheet.ts
- 14-Quick Review & What's Next.ts
- 15-Intro to M3 Funnel Protocol.ts
- 16-The M3 Protocol-Message, Revelation & Beliefs, Explained.ts
- 17-OTS- Revelation & Beliefs Worksheet.ts
- 18-The Practice- Revelations and Beliefs.ts
- 19-The M3 Protocol-Message Maps, Explained.ts
- 20-OTS- Message Map Worksheet.ts
- 21-OTS- Bonus – Full Funnel Example.ts
- 22-Downloads.pdf
- 22-The M3 Protocol-Funnel Math, Explained.ts
- 23-The M3 Protocol-Funnel Math Worksheet.ts
- 24-The M3 Protocol-Funnel Mechanics, Explained.ts
- 25-The M3 Protocol-Your Minimum Viable Funnel Mechanics.ts
- 26-Launch Your Revenue Engine MVF.ts
- 27-Double Your Sales with Optimization.ts
- 28-10x Funnel Optimization Process, Explained (Part I).ts
- 29-OTS- Diagnose & Research.ts
- 30-OTS- Hypothesize & Prioritize.ts
- 31-10x Funnel Optimization Process, Explained (Part II).ts
- 32-OTS- Prescribe & Launch Worksheet.ts
- 33-OTS- Learn & Grow Checklist.ts
- 34-Final Word on The Revenue Engine Funnel.ts
- 03-Module 3 - Get Your Customers to Buy More & Again
- 01-Flowchart.pdf
- 01-Get Customers to Buy More & Again.ts
- 01-The Sales Stacker Funnel Brief Funnel 3 Workbook 2022.pdf
- 02-Overview, Course & Glossary.ts
- 03-What Is The Sales Stacker Funnel.ts
- 04-The Sales Stacker Minimum Viable Funnel.ts
- 05-The Sales Stacker Funnel Brief.ts
- 06-The Practice- The Sales Stacker.ts
- 07-10x Funnel Research, Explained.ts
- 08-Funnel Strategy- The Repeat Customer Profile.ts
- 09-The Perfect Repeat Customer Profile, Explained.ts
- 10-OTS- The Perfect Repeat Customer Profile Worksheet.ts
- 11-Funnel Strategy- Intro to Irresistible Repeat Offers 3.0.ts
- 12-The Irresistible Repeat Offer 3.0, Explained.ts
- 13-OTS- The Irresistible Repeat Offer 3.0 Worksheet.ts
- 14-Quick Review & What's Next.ts
- 15-Intro to M3 Funnel Protocol.ts
- 16-The M3 Protocol- Message & Influence Translation, Explained.ts
- 17-OTS- Influence Translation Worksheet.ts
- 18-The M3 Protocol-Message Maps, Explained.ts
- 19-OTS- Message Map Worksheet.ts
- 20-OTS- Bonus - Full Funnel Example.ts
- 21-Downloads.pdf
- 21-The M3 Protocol-Funnel Math, Explained.ts
- 22-The M3 Protocol-Funnel Math Worksheet .ts
- 23-The M3 Protocol-Funnel Mechanics, Explained.ts
- 24-The M3 Protocol-Your Minimum Viable Funnel Mechanics.ts
- 25-Launch Your Sales Stacker MVF.ts
- 26-Double Your Repeat Sales with Optimization.ts
- 27-10x Funnel Optimization Process, Explained (Part I).ts
- 28-OTS- Diagnose & Research.ts
- 29-OTS- Hypothesize & Prioritize.ts
- 30-10x Funnel Optimization Process, Explained (Part II).ts
- 31-OTS- Prescribe & Launch.ts
- 32-OTS- Learn & Growth.ts
- 33-Final Word on The Sales Stacker Funnel.ts
- 04-Module 4 - Re-Engage & Convert Cold Leads, Customers
- 01-Downloads.pdf
- 01-Re-Engage & Convert Cold Leads or Customers.ts
- 02-Overview, Course & Glossary.ts
- 03-What Is The Boomerang Conversion Funnel-.ts
- 04-The Boomerang Conversion Minimum Viable Funnel.ts
- 05-The Boomerang Conversion Funnel Brief.ts
- 06-10x Funnel Research, Explained.ts
- 07-Funnel Strategy- The Returning Lead & Customer Profile.ts
- 08-The Perfect Return Lead & Customer Profile, Explained.ts
- 09-OTS- The Perfect Return Lead & Customer Profile Worksheet.ts
- 10-Funnel Strategy- Intro to Irresistible Return Offers 3.0.ts
- 11-The Irresistible Return Offer 3.0, Explained.ts
- 12-OTS- The Irresistible Return Offer 3.0 Worksheet.ts
- 13-Quick Review & What's Next.ts
- 14-Intro to M3 Funnel Protocol.ts
- 15-The M3 Protocol-Message, PI & CI, Explained.ts
- 16-OTS- PI & CI Worksheet.ts
- 17-The M3 Protocol-Message Maps, Explained.ts
- 18-OTS- Message Map Worksheet.ts
- 19-OTS- Bonus – Full Funnel Example .ts
- 20-The M3 Protocol-Funnel Math, Explained.ts
- 21-The M3 Protocol-Funnel Math Worksheet.ts
- 22-The M3 Protocol-Funnel Mechanics, Explained.ts
- 23-OTS- Your Minimum Viable Funnel Mechanics.ts
- 24-Launch Your Boomerang Conversion MVF.ts
- 25-Double Your Return Conversions with Optimization.ts
- 26-10x Funnel Optimization, Explained (Part I).ts
- 27-OTS- Diagnose & Research.ts
- 28-OTS- Hypothesize & Prioritize.ts
- 29-10x Funnel Optimization, Explained (Part II).ts
- 30-OTS- Prescribe & Launch.ts
- 31-OTS- Learn & Grow.ts
- 32-Final Word on The Boomerang Conversion Funnel.ts
- 13-10x Facebook Ads
- 00-Getting Started
- 01-10x Facebook Ads Course-Workbook.pdf
- 01-Welcome to 10x Facebook Ads.ts
- 02-Use a Sample Project.ts
- 01-Module 1
- 01-Facebook and Instagram Ads 101.ts
- 02-How to Map a Lead Generation Funnel.ts
- 03-How to Map a Webinar Funnel.ts
- 04-How to Map a Challenge or Video Series Funnel.ts
- 05-How to Map an Ecommerce Funnel.ts
- 06-How to Map a Funnel from Scratch.ts
- 02-Module 2
- 01-Anatomy of Facebook and Instagram Ads.ts
- 02-An Over the Shoulder Walk-Through of Ad Types.ts
- 03-Module 3
- 01-Gathering your Messages.ts
- 02-Ninja Technique- Facebook Group Message Mining.ts
- 03-Ninja Technique- How to Mine Amazon Reviews.ts
- 04-Ninja Technique- How to Mine Twitter for Messages.ts
- 05-Ninja Technique- Facebook Ad Competitor Research.ts
- 04-Module 4
- 01-Mapping Your Messages.ts
- 05-Module 5
- 01-Writing High-Converting Ad Copy.ts
- 02-Value Proposition Rehab.ts
- 03-Long Copy vs Short Copy.ts
- 04-When You're Ready to Write - Do This First.ts
- 05-Step One- Reference your Funnel Map and Pick a Place to Start.ts
- 06-Downloads.pdf
- 06-Step Two- Write Down your Value Prop Variations.ts
- 07-Step Three - Write your Headline Variations.ts
- 08-The Practice- Facebook Ad Headlines.ts
- 09-Step Four - Write your Body Copy.ts
- 10-The Practice- The Picture, Promise, Prove, Push Framework.ts
- 06-Module 6
- 01-Downloads.pdf
- 01-Images and Videos.ts
- 07-Module 7
- 01-Downloads.pdf
- 01-Landing Pages that Convert.ts
- 08-Module 8
- 01-Testing and How to Know if your Ads are 'Working'.ts
- 02-How to Troubleshoot a Campaign.ts
- 09-Module 9
- 01-Downloads.pdf
- 01-How to Spot and Avoid Red Flag Situations.ts
- 10-Bonus - Facebook Ad Compliance
- 01-Downloads.pdf
- 01-How to Write Facebook Ad Compliant Copy in Difficult Verticals.ts
- 11-Quick Start Videos
- 01-Step One- Reference your Funnel Map and Pick a Place to Start.ts
- 02-Downloads.pdf
- 02-Step Two- Write Down your Value Prop Variations.ts
- 03-Step Three - Write your Headline Variations.ts
- 04-Step Four - Write your Body Copy.ts
- 14-10x Launches
- 00-Getting Started
- 01-Welcome to 10x Launches.ts
- 02-Use a Sample Project.ts
- 03-What's Inside 10x Launches.ts
- 04-How to Get the Most ROI.ts
- 01-Module 1 - The ‘Coaching The Conversion’ Method
- 01-Module 1 Overview.ts
- 02-Introduction to the Coaching the Conversion Method.ts
- 03-The 4 Foundations of Coaching the Conversion .ts
- 04-The Art of Sequencing.ts
- 05-5 Core Subsequences of Every Launch.ts
- 06-Direct Response 2.0.ts
- 07-Coaching The Conversion Process Map.pdf
- 07-The 5Cs of a Successful Conversion Coach.ts
- 02-Module 2 - The 3D, Ever-Evolving Avatar
- 01-Module 2 Overview.ts
- 02-7 Milestones of the Buyers Journey.ts
- 03-The 6th Level of Awareness Worksheet.pdf
- 03-The 6th Level of Awareness.ts
- 04-The 3D Avatar Workbook.pdf
- 04-The 3D Avatar.ts
- 05-OTS #1- The 3D Avatar.ts
- 06-OTS #2- The 3D Avatar.ts
- 07-47 Golden Questions Walkthrough.ts
- 07-47 Golden Questions Workbook .pdf
- 08-Anatomy of a Buyer.ts
- 09-67-Golden Questions final.compressed-1.pdf
- 09-BONUS- 67 Golden Questions.ts
- 03-Module 3 - Segmentation and Confirmation
- 01-Module 3 Overview.ts
- 02-Segmentation and Confirmation.ts
- 02-Segmentation Confirmation Workbook + Themeplate Pack 3.pdf
- 03-Module 3-Themeplate Pack Editable.docx
- 03-Segmentation Workbook Walkthrough.ts
- 04-Themeplate 1- The Exclusively Empowered Callout.ts
- 05- Themeplate 2- The Bieber.ts
- 06-Themeplate 3- The Way Too Early Ultimatum.ts
- 07-Themeplate 4- The WTSAY Confirmation.ts
- 08-Themeplate 5- The WTSAY Confirmation Version B.ts
- 04-Module 4 - Pre Launch
- 01-Pre-Launch Overview.ts
- 02-Download.pdf
- 02-Pre-Launch Workbook Themeplate Pack.pdf
- 02-Pre-Launch Workbook Walkthrough.ts
- 03-Themeplate 6- Slaughterhouse V.ts
- 04-Themeplate 7- Slaughterhouse IV.ts
- 05-Module 5 - Launch
- 01-Launch Overview.ts
- 02-Download.pdf
- 02-Launch Workbook Themeplate Pack 5.pdf
- 02-Launch Workbook Walkthrough.ts
- 03-Themeplate 8- The Calm Before.ts
- 04-The Anti-Launch Launch.ts
- 05-Themeplate 10- The Aladdin.ts
- 06-Module 6 - Sales
- 01-Sales Overview.ts
- 02-Download.pdf
- 02-The Sales Sequence Workbook Themeplate Pack 6.pdf
- 03-Themeplate 11- The Upgraded FAQ.ts
- 04-Themeplate 12- The Curious Case.ts
- 05-Themeplate 13- The Point of No Return.ts
- 06-Themeplate 14- The Blind Eye.ts
- 07-Module 7 - Closing
- 01-Closing Overview.ts
- 02-Closing Workbook Walkthrough.ts
- 02-Download.pdf
- 02-The Closing Sequence Workbook Themeplate Pack 7.pdf
- 03-Themeplate 15- The Perfect For You If.ts
- 04-Themeplate 16- The 7-Digit Doubt Destroyer.ts
- 05-Themeplate 17- The Psycho Cybernetic.ts
- 06-Themeplate 18- The Danny Tanner.ts
- 07-Themeplate 19- The Co-Creative Close.ts
- 08-Module 8 - Office Hours Recordings
- 01-Bonus Themeplate-ThePiglet.pdf
- 01-Session #1- Bonus Themeplate- The Piglet.ts
- 02-Captain Obvious.pdf
- 02-Session #2- Bonus Themeplate- The 'Captain Obvious' Close.ts
- 09-Module 9 - Bonus Lessons & Expert Interviews
- 01-10x Launches - MVF Slides.pdf
- 01-BONUS- Launch Method Reviews + The Minimum Viable Funnel.ts
- 02-BONUS- Contextology & The One Off Wonder.ts
- 02-Contextology.pdf
- 03-BONUS- Contextology Workbook Walkthrough.ts
- 04-3 Part Webinar Show Up Sequence.pdf
- 04-The 3 Part Webinar Show Up Sequence Intro.ts
- 05-BONUS- The 3 Part Webinar Show Up Sequence - Email 1.ts
- 06-BONUS- The 3 Part Webinar Show Up Sequence - Email 2.ts
- 07-BONUS- The 3 Part Webinar Show Up Sequence - Email 3.ts
- 08-The Role of Storytelling in the Conversion Process- George Huang.ts
- 09-The Future of Funnels & How to be Fiercely Authentic- Scott Oldford.ts
- 10-Advanced Story Alchemy- Kylie Slavik.ts
- 11-How to Create, Launch and Deliver a 5 Figure Productized Copywriting Service- Prerna Malik.ts
- 10-Module 10 - BONUS - Minimum Viable Launch 2.0
- 01-Download.pdf
- 01-MVL-2.0-Program Workbook.pdf
- 01-Welcome to Minimum Viable Launch 2.0.ts
- 02-4 Core Concepts in MVL 2.0.ts
- 03-ActiveCampaign Automation Sequence- Main Sequence.ts
- 03-Downloads.pdf
- 04-ActiveCampaign Automation- Triggered Emails 1A and 1B.ts
- 05-Understanding Triggered Link Actions- Mute & Triggered Emails.ts
- 06-Strategy 1- The Exclusive Empowered Early Access Trigger.ts
- 07-Strategy 2- The Mid-Cart Temperature Check.ts
- 08-Strategy 3- The Slice of Life Closing Template.ts
- 09-Strategy 4- The Minority Report Reach-Out (Final 48 hours).ts
- 10-Downloads.pdf
- 10-Getting Familiar with Lead Scores in ActiveCampaign.ts
- 11-Strategy 5- The Personalized Proposal G-Doc Invite.ts
- 15-10x Pricing Pages - Programs & Courses
- 01-Module 1
- 01-What You'll Need to Research Your Pricing Page.ts
- 02-Use a Sample Project.ts
- 03-The 'My Solution Design' Tab is Always Open.ts
- 04-Not Sure About Price - Start With a Competitor Pricing Page Audit.ts
- 05-The Quick and Easy Pricing Page Audit.ts
- 06-The Practice - The Quick and Easy Pricing Page Audit.ts
- 07-Find Your Value Prop for Your Pricing Page.ts
- 08-Thank-You Page Surveys, Including Setting Them Up.ts
- 09-Using New Customer Thank-You Page Responses in Your Ultimate Message Map.ts
- 10-What Are People Switching From.ts
- 11-How to Run a Jobs to Be Done Interview.ts
- 12-How to Find 'The Switch' in Jobs To Be Done Interviews.ts
- 13-Moving Into the Planning Stage.ts
- 02-Module 2
- 01-What You'll Need to Plan Your Pricing Page.ts
- 02-Let's Start With a Walkthrough of the Solution Design for Your Pricing Page.ts
- 03-Identify the Job Your Prospect is Hiring Your Product To Do.ts
- 04-The Rule of One- Your One Reader.ts
- 05-Downloads.pdf
- 05-The Rule of One- Your One Offer.ts
- 06-The Rule of One- Your One Value Proposition.ts
- 07-PCPO for Pricing Pages.ts
- 08-Where We At.ts
- 09-Pricing Pages are Conversion Pages - We'll Use This Framework.ts
- 10-Planning to Persuade.ts
- 11-Aggregate vs Periodic - for Benefits vs Pricing.ts
- 12-Try Three Tiers.ts
- 13-Price Anchoring.ts
- 14-Scratch-Draft Your Pricing Tiers.ts
- 15-How to Document a New Product Inside Your Ultimate Message Map.ts
- 16-Finish Your Framework.ts
- 17-Finalize Your Solution Design.ts
- 18-The Practice- The Switch.ts
- 03-Module 3
- 01-What You'll Need to Write Your Pricing Page.ts
- 02-Start With Your Value Prop Headline.ts
- 03-Write Your Pricing Page Subhead.ts
- 04-The Practice- Write Your Pricing Page Subhead.ts
- 05-Write Your Pricing Page Eyebrow Copy.ts
- 06-Name Your Pricing Tiers.ts
- 07-Write the One-Liner Description for Each Tier.ts
- 08-Craft the Bullets for Each Pricing Tier.ts
- 09-Add the Price to Your Pricing Table.ts
- 10-Use a Call to Value Strategically on Your Pricing Page.ts
- 11-Add a Click Trigger to the Tier You Want to Sell.ts
- 12-Add Social Proof.ts
- 13-Add FAQs to Your Pricing Page.ts
- 14-Write Your FAQs Crosshead.ts
- 15-The Final Version of Your Pricing Page - What You Should Now Have in Place.ts
- 16-The Practice- Write Your Pricing Page.ts
- 04-Module 4
- 01-What You'll Need to Edit Your Pricing Page.ts
- 02-Edit in Fresh VOC.ts
- 03-Further Enhance Your Primary Tier.ts
- 04-Rewrite Your CTVs.ts
- 05-The Practice - Rewrite Your CTVs.ts
- 06-Clarify the Value in Your Pricing Page Headline.ts
- 07-Edit in Positive Anxiety-Reducing Emotion.ts
- 08-Shorten Your Social Proof.ts
- 09-The Depletion of Assets Sweep.ts
- 10-The Practice- The 'Depletion of Assets' Sweep.ts
- 11-The Seven Sweeps.ts
- 12-The Seven Sweeps Crash Course.ts
- 13-The Practice- The Seven Sweeps.ts
- 14-Validate Your Copy.ts
- 15-FAST PATH- Running Validation Tests.ts
- 16-Solve for Mobile on Your Pricing Page.ts
- 17-You Now Have a Ready-To-Test Pricing Page.ts
- 05-Module 5
- 01-What You Need to Optimize Your Pricing Page - Section.ts
- 02-Reducing Bounce.ts
- 03-Use This Simple Audit to Pinpoint Messaging Opportunities.ts
- 04-The Practice- Heuristic Analysis.ts
- 05-Remove Competing Links.ts
- 06-Actually Commit to Deoptimizing All Tiers But One.ts
- 07-Make it Easier to Compare and Contrast Line Items.ts
- 08-Does Your Price Look Too Big.ts
- 09-The Practice- Optimize the Look of Your Price.ts
- 10-Get People to the Pricing Table Faster.ts
- 11-Compare Your Price to the Price of Everything They'll Eliminate.ts
- 12-Revisit the Copy That Brought People to This Point.ts
- 13-PCPO- The 4 Elements of High-Performing Sales Copy.ts
- 14-Replace your FAQs With a Totally Different Section.ts
- 15-The Practice- Replace Your FAQs With a Totally Different Section.ts
- 16-Further Optimize Your Offer.ts
- 17-10x Funnels- Funnel #2 Worksheet.pdf
- 17-The Irresistible Buyer Offer 3.0, Explained.ts
- 18-OTS- The Irresistible Buyer Offer 3.0 Worksheet.ts
- 19-Now Test Your Optimized Pricing Page.ts
- 16-10x Pricing Pages - SaaS & Apps
- 01-Module 1
- 01-Downloads.pdf
- 01-What You'll Need to Research Your Pricing Page.ts
- 02-Use a Sample Project.ts
- 03-The 'My Solution Design' Tab is Always Open.ts
- 04-Not Sure About Price - Start With a Competitor Pricing Page Audit.ts
- 05-The Quick and Easy Pricing Page Audit for SaaS and Apps.ts
- 06-The Practice - The Quick and Easy Pricing Page Audit.ts
- 07-Find Your Value Prop for Your Pricing Page.ts
- 08-Thank-You Page Surveys, Including Setting Them Up.ts
- 09-Using New Customer Thank-You Page Responses in Your Ultimate Message Map.ts
- 10-What Are People Switching From.ts
- 11-How to Run a Jobs to Be Done Interview.ts
- 12-How to Find 'The Switch' in Jobs To Be Done Interviews.ts
- 13-Moving Into the Planning Stage.ts
- 02-Module 2
- 01-What You'll Need to Plan Your Pricing Page.ts
- 02-Let's Start With a Walkthrough of the Solution Design for Your Pricing Page.ts
- 03-Identify the Job Your Prospect is Hiring Your Product To Do.ts
- 04-The Rule of One - Your One Reader.ts
- 05-Page-Level Offer Doc.pdf
- 05-The Rule of One - Your One Offer.ts
- 06-The Rule of One - Your One Value Proposition.ts
- 07-PCPO for Pricing Pages.ts
- 08-Where We At.ts
- 09-Pricing Pages are Conversion Pages - We'll Use This Framework.ts
- 10-Planning to Persuade.ts
- 11-Aggregate vs Periodic - for Benefits vs Pricing.ts
- 12-Try Three Tiers.ts
- 13-Price Anchoring.ts
- 14-Scratch-draft Your Pricing Tiers.ts
- 15-How to Document a New Product Inside Your Ultimate Message Map.ts
- 16-Finish Your Framework.ts
- 17-Finalize Your Solution Design.ts
- 18-The Practice - The Switch.ts
- 03-Module 3
- 01-What You'll Need to Write Your Pricing Page.ts
- 02-Start With Your Value Prop Headline.ts
- 03-Write Your Pricing Page Subhead.ts
- 04-The Practice - Write Your Pricing Page Subhead.ts
- 05-Write Your Pricing Page Eyebrow Copy.ts
- 06-Name Your Pricing Tiers.ts
- 07-Write the One-Liner Description for Each Tier.ts
- 08-Craft the Bullets for Each Pricing Tier.ts
- 09-Add the Price to Your Pricing Table.ts
- 10-Use a Call to Value Strategically to Your Pricing Page.ts
- 11-Add a Click Trigger to the Tier You Want to Sell.ts
- 12-Add Social Proof.ts
- 13-Add FAQs to Your Pricing Page.ts
- 14-Write Your FAQs Crosshead.ts
- 15-The Final Version of Your Pricing Page.ts
- 16-The Practice - Write Your Pricing Page.ts
- 04-Module 4
- 01-What You'll Need to Edit Your Pricing Page.ts
- 02-Edit in Fresh VOC.ts
- 03-Further Enhance Your Primary Tier.ts
- 04-Rewrite Your CTVs.ts
- 05-The Practice - Rewrite Your CTVs.ts
- 06-Clarify the Value in Your Pricing Page Headline.ts
- 07-Edit in Positive Anxiety-Reducing Emotion on Your Pricing Page.ts
- 08-Shorten Your Social Proof.ts
- 09-The Depletion of Assets Sweep.ts
- 10-The Practice - The 'Depletion of Assets' Sweep.ts
- 11-The Seven Sweeps.ts
- 12-The Seven Sweeps Crash Course.ts
- 13-The Practice - The Seven Sweeps.ts
- 14-Validate Your Copy.ts
- 15-FAST PATH - Running Validation Tests.ts
- 16-Solve for Mobile on Your Pricing Page.ts
- 17-You Now Have a Ready-To-Test Pricing Page.ts
- 05-Module 5
- 01-What You Need to Optimize Your Pricing Page - Section.ts
- 02-Reducing Bounce.ts
- 03-Use This Simple Audit to Pinpoint Messaging Opportunities .mp4
- 03-Use This Simple Audit to Pinpoint Messaging Opportunities.ts
- 04-The Practice- Heuristic Analysis.mp4
- 06-Actually Commit to Deoptimizing All Tiers But One.ts
- 07-Make it Easier to Compare and Contrast Line Items.ts
- 08-Does Your Price Look Too Big.ts
- 09-The Practice - Optimize the Look of Your Price.ts
- 10-Move the Table Higher Up Without Removing the Headline and Subhead.ts
- 11-Compare Your Price to the Price of Everything They'll Eliminate.ts
- 12-Revisit the Copy That Brought People to This Page.ts
- 13-PCPO - The 4 Elements of High-Performing Sales Copy.ts
- 14-Replace Your FAQs With a Totally Different Section.ts
- 15-The Practice - Replace Your FAQs With a Totally Different Section .ts
- 16-Further Optimize Your Offer.ts
- 17-10x Funnels - Funnel #2 Worksheet.pdf
- 17-The Irresistible Buyer Offer 3.0, Explained.ts
- 18-OTS - The Irresistible Buyer Offer 3.0 Worksheet.ts
- 19-Now Test Your Optimized Pricing Page.ts
- 17-Master of Sales Webinars
- 00-Getting Started
- 01-The Massive Revenue Generating Power of Sales Webinars.ts
- 02-Use a Sample Project.ts
- 01-Module 1 - Planning Your Sales Webinar
- 01-Coming up With a Short List of Sales Webinar Topics Using the Hinge Formula.ts
- 01-The Page-Level Offer Optimization Worksheet.pdf
- 02-The Practice - The Hinge Formula.ts
- 03-Choosing a Topic from Your Shortlist.ts
- 04-Fast Ways to Research.ts
- 05-The Practice - Amazon - Yelp Review Mining.ts
- 06-Downloads.pdf
- 06-How to Test Your Topic.ts
- 07-The Practice - How to Test Your Topic.ts
- 08-Optimizing Your Offer.ts
- 09-The Practice - Optimize Your Webinar Offer.ts
- 10-Outlining Your Webinar.ts
- 11-Outlining the 'Training' Section.ts
- 12-The Practice - Outlining Your Webinar's 'Training' Section.ts
- 13-Outlining the 'Eye Opener' Section.ts
- 14-Outlining the 'I' and 'P' Sections.ts
- 15-Completing Your Sales Webinar Outline.ts
- 02-Module 2 – Crafting Your Sales Webinar
- 01-Start With The Pitch.ts
- 02-Accompanying Script - How to Record a Testimonial.docx
- 02-Downloads.pdf
- 02-How to Ask for and Save Testimonials.ts
- 02-Testimonial Release Form (Revise as needed).pdf
- 02-Testimonial Request Email Template.docx
- 02-Video Testimonial Request Email Template.docx
- 03-Module 2a - Over-The-Shoulder Tutorials – Pitching Your Core Product
- 01-Core Product - Solution Template.pptx
- 01-OTS - Completing the Template, Slides 2 – 4.ts.ts
- 02-OTS - Completing the Product Template, Slide 6.ts
- 03-OTS - Completing the Product Template, Slide 7.ts
- 04-OTS - Completing the Product Template, Slides 5, 8 - 10.ts
- 05-OTS - Completing the Product Template, Slides 11 – 13.ts
- 06-OTS - Completing the Product Template, Slides 14 - 24.ts
- 07-OTS - Completing the Product Template, Slides 25 - 28.ts
- 08-OTS - Completing the Product Template, Slides 29 - 31.ts
- 09-OTS - Completing the Product Template, Slides 32 – 36 .ts
- 10-OTS - Completing the Product Template, Slides 37 – 49.ts
- 04-Module 2b - Over-The-Shoulder Tutorials – Pitching a Bonus or New Feature
- 01-Bonus - New Feature Template.pptx
- 01-OTS - Completing the Bonus - New Feature Template, Slides 2 - 4.ts
- 02-OTS - Completing the Bonus - New Feature Template, Slides 5 – 7.ts
- 03-OTS - Completing the Bonus - New Feature Template, Slides 8 – 9.ts
- 04-OTS - Completing the Bonus - New Feature Template, Slide 10.ts
- 05-OTS - Completing the Bonus - New Feature Template, Slides 11 – 12.ts
- 06-OTS - Completing the Bonus - New Feature Template, Slides 13 – 17.ts
- 07-OTS - Completing the Bonus - New Feature Template, Slides 18 – 21.ts
- 08-OTS - Completing the Bonus - New Feature Template, Slides 22 – 25.ts
- 09-OTS - Completing the Bonus - New Feature Template, Slides 26 – 29.ts
- 10-OTS - Completing the Bonus - New Feature Template, Slides 30 – 32.ts
- 11-OTS - Completing the Bonus - New Feature Template, Slides 33 – 36.ts
- 05-Module 3 - The Main Content of Your Sales Webinar
- 01-How to Use the Template.ts
- 01-Sales Webinar Template.pptx
- 01-The Great Value Proposition Test (ebook).zip
- 02-OTS - Overview of Template Sections and Introducing Complete.ts
- 03-OTS - Preshow.ts
- 04-OTS - The Y Section.ts
- 05-What Worksheet or Asset Should You Create for Your Webinar.ts
- 06-How to Make a Worksheet for Your Webinar.ts
- 07-How to Design a Template for Your Webinar Asset.ts
- 08-How to Put Together a More Complex Webinar Asset - A Walkthrough.ts
- 09-OTS - 'X' Slide 8.ts
- 10-OTS - 'X' Slides 9 and 10.ts
- 11-OTS - 'X' Slides 11 to 15.ts
- 12-OTS - Tip Slides Only.ts
- 13-Overview - Slides 23 to 51.ts
- 14-OTS - Tip 1 in Greater Focus.ts
- 15-OTS - Finish all Three Core Tips.ts
- 16-OTS - Surprise Tip 4.ts
- 17-OTS - Slides 52 to 57.ts
- 18-OTS - Slides 58 to 63.ts
- 19-OTS - Slides 64 to 67.ts
- 20-OTS - Slides 68 to 70.ts
- 06-Module 4 – Editing Your Sales Webinar
- 01-Editing the Awesome into Your Webinar Deck.ts
- 02-Increase Know, Like and Trust With Personal Stories.ts
- 03-Edit in Your Branding.ts
- 04-Audit the Feeling.ts
- 05-The Lean Moodboard.ts
- 06-From Moodboard to Designed Slides.ts
- 07-Designing the Engagement Slides.ts
- 08-Designing Text Across Your Slides.ts
- 09-Finishing Your Slide Design.ts
- 18-Master of LinkedIn Cold Outreach
- 01-Download.pdf
- 01-Intro to Using LinkedIn for Outreach.ts
- 02-Ideal Persona Keywords Worksheet.docx
- 02-What You Need to Know about Your Ideal Persona to Use LinkedIn Search.ts
- 03-Simple Search Techniques to Find Leads Faster on LinkedIn.ts
- 04-Offer and Ask Worksheet.docx
- 04-Overview - Offer vs Ask.ts
- 05-Offer Optimization Worksheet.pdf
- 05-Three Qualities of an Exceptional LinkedIn Offer.ts
- 06-What Is Your Ask.ts
- 07-The Two Messages You’ll Send in Cold LinkedIn Outreach.ts
- 08-A-IDA Outreach Framework Worksheet.docx
- 08-Planning Your LinkedIn Messages in the A-IDA Outreach Framework.ts
- 09-Cold LinkedIn Outreach Fill-in-the-Blanks Templates.docx
- 09-The Connect - Get Your LinkedIn Lead’s Attention.ts
- 10-Downloads.pdf
- 10-The Pitch - How to Write Your IDA Message.ts
- 11-The Top 3 Things That Kill Responses to Your Pitch.ts
- 12-Optimizing Your LinkedIn Profile.ts
- 13-You’re Ready to Pitch.ts
- 19-Master of Thank You Pages
- 01-Module 1
- 01-Make Researching and Planning Easier With These 2 Documents.ts
- 02-Use a Sample Project.ts
- 03-What You've Already Documented.ts
- 04-10 Core Methods of Message Finding.ts
- 05-How to Know What Research to Do.ts
- 06-Use This Simple Audit to Pinpoint Messaging Opportunities.ts
- 07-The Practice - Heuristic Analysis.ts
- 08-How to Document a New Product Inside Your Ultimate Message Map.ts
- 09-Researching for Supporting Assets for Your Thank You Page.ts
- 10-Here's What You Should Do Before You Move on to Planning Your Thank You Page.ts
- 02-Module 2
- 01-What You Need to Plan Your Thank You Page.ts
- 02-Identify Your Thank You Page's Purpose.ts
- 03-How to Plan a Thank You Page That'll Collect Data.ts
- 04-Page-Level Framework for Thank You Pages - AIDA.ts
- 05-The Practice - The AIDA Framework.ts
- 06-Complete Your Thank You Page Solution Design Table.ts
- 07-Here's What You Should Do Before You Move on to Writing Your Thank You Page.ts
- 03-Module 3
- 01-What You Need to Write Your Lead Gen Thank You Page.ts
- 02-It's Not a Shitty First Draft, It's a Strong First Draft.ts
- 03-How to Write a Strategic Thank You Page.ts
- 04-Here's What You Should do Before You Move on to Editing.ts
- 04-Module 4
- 01-Here's What You'll Need to Edit Your Thank You Page.ts
- 02-How to Wire Web Pages in a Google Doc.ts
- 03-How to Use The You Rule in Your Thank You Page.ts
- 04-The Practice - The You Rule.ts
- 05-How to Use the One Idea per Sentence on Your Thank You Page.ts
- 06-How to Use the Seven Sweeps in Your Thank You Page.ts
- 07-The Practice - The Seven Sweeps.ts
- 08-You Now Have a Ready-To-Test Thank You Page.ts
- 20-Master of Seasonal Sales - SMS
- 01-Module 1
- 01-What You Need to Research Your Seasonal SMS Campaign.ts
- 02-Use a Sample Project.ts
- 03-An Intro to SMS Campaign Metrics.ts
- 04-If You Have SMS Campaign Analytics to Review, Do This Research.ts
- 05-The Practice - If You Have SMS Campaign Analytics to Review, Do This Research.ts
- 06-If You Don't Have SMS Campaign Analytics to Review, Do This Research.ts
- 07-The Practice - If You Don't Have SMS Campaign Analytics to Review, Do This Research.ts
- 08-Here's the Research You Should Finish Before Planning Your Seasonal SMS Campaign.ts
- 02-Module 2
- 01-What you Need to Plan Your Seasonal SMS Campaign.ts
- 02-Repeat After Me - SMS Campaigns Are Not Email Campaigns.ts
- 03-Should You Segment the SMS You're Planning.ts
- 04-Downloads.pdf
- 04-The Best Possible Offer.ts
- 05-Let's Talk About SMS and Emojis.ts
- 06-An Intro to Abandoned Cart SMS.ts
- 06-Downloads.pdf
- 07-Should You Update Your Abandon Cart SMS.ts
- 08-The Practice - Should You Update Your Abandoned Cart SMS.ts
- 09-Complete Your SMS Solution Design Table for Your Seasonal Campaign.ts
- 10-The Practice - Complete Your SMS Solution Design Table for Your Seasonal Campaign.ts
- 11-Here's What You Should Do Before Writing Your Seasonal SMS Campaign.ts
- 03-Module 3
- 01-What You Need to Write Your Seasonal SMS Copy.ts
- 02-How to Write Offer-Heavy Seasonal SMS Copy.ts
- 03-The Practice - How to Write Offer-Heavy Seasonal SMS Copy.ts
- 04-How to Update Abandoned Cart SMS to Complement Your Offer-Heavy Seasonal SMS Copy.ts
- 05-The Practice - How to Update Abandoned Cart SMS to Complement Your Offer-Heavy Seasonal SMS Copy.ts
- 06-You're Done Writing Your Seasonal SMS Copy - Here's What You Should Now Have in Place.ts
- 04-Module 4
- 01-What You Need to Edit Your Seasonal SMS Campaign.ts
- 02-Amplify Your Offer With an Image and Copy Overlay.ts
- 03-The Seven Sweeps for SMS.ts
- 04-How to Use the Seven Sweeps in Your Delivery Email.ts
- 05-The Practice - The Seven Sweeps.ts
- 06-Your SMS Copy Needs to Pass Muster with the FTC.ts
- 07-Editing the Compliance Sweep.ts
- 08-The Practice - The Compliance Sweep.ts
- 09-You Now Have a Ready-to-Go-Live Seasonal SMS Campaign.ts
- 21-Master of Seasonal Sales - Emails
- 00-Seasonal Emails Course Master Pack
- Best Possible Offer - Editable offer optimization worksheet (PDF).pdf
- Email Template Legit This Is It - Value Prism.docx
- Email Template Presell the Product.docx
- Email Template The Change.docx
- Email Template The Counter Downer.docx
- Email Template The Extender.docx
- Email Template The Olive Oyl - He Needs Me.docx
- Email Template The Subject Line Sell.docx
- Email Template The Vote.docx
- Email Template Why They Buy.docx
- 01-Module 1
- 03-(BFCM) Email Swipe File
- 01-Pre-campaign
- Ecommerce - David's Tea.png
- Ecommerce - Hatch.png
- SaaS - Postable.png
- 02-Campaign
- Courses & Training - General Assembly.png
- Ecommerce - B&H (note From name & subject line).png
- Ecommerce - Blurb (deal-a-day - BF week).png
- Ecommerce - Spanx.png
- Ecommerce - Tovala.png
- Ecommerce-Service - Callia.png
- Ecommerce-Service - Goldbelly.png
- SaaS - AccessiBe.png
- SaaS - Podia.png
- SaaS - SocialPilot.png
- SaaS - Yoast.png
- Service-Media - NPR.png
- 03-Post-campaign - Extensions
- Ecommerce - Posterjack.png
- Ecommerce - Wayfair.jpg
- 01-Downloads.pdf
- 01-What You'll Need to Research Your Seasonal Emails.ts
- 02-Use a Sample Project.ts
- 03-As Part of Research, Let’s Analyze BFCM Emails.ts
- 03-Downloads.pdf
- 04-As Part of Research, Let’s Analyze BFCM Offers.ts
- 05-What Offers Has Your Audience Responded Best To.ts
- 06-Essential VOC Research.ts
- 07-How to Document What You’re Selling.ts
- 08-Thank-You Page Surveys, Including Setting Them Up.ts
- 09-Using New Customer Thank-You Page Responses in Your Ultimate Message Map.ts.ts
- 10-Moving on to Planning.ts
- 02-Module 2
- 01-What You’ll Need to Plan Your Seasonal Emails.ts
- 02-Styles of Emails.ts
- 03-The Best Possible Offer.ts
- 04-Offer Logistics.ts
- 05-The Practice - Offer Logistics.ts
- 06-Your Rule of One.ts
- 07-The Practice - The Rule of One.ts
- 08-PCPO, or How You’ll Sell It.ts
- 09-The Practice - PCPO- How I'll Sell It.ts
- 10-A Note on 'Product Aware,' When it Comes to Offer-Heavy Emails.ts
- 11-The Seasonal Email Plan.ts
- 12-The Pre-Campaign Emails.ts
- 13-The Campaign Emails.ts
- 14-The Post-Campaign Emails.ts
- 15-You’re Ready to Write!.ts
- 03-Module 3
- 01-What You’ll Need to Write These Emails.ts
- 02-A Quick Refresher on From Names.ts
- 03-Downloads (Email Template The Vote NOT AVAILABLE).pdf
- 03-Write Your Pre-Campaign Emails - The Vote.ts
- 04-Write Your Pre-Campaign Emails - Presell the Product.ts
- 05-Downloads.pdf
- 05-Email Template The Subject Line Sell.docx
- 05-Write Your Campaign Emails - The Subject Line Sell.ts
- 06-Resources (Google Docs Template NOT AVAILABLE).pdf
- 06-Write Your Campaign Emails - The Olive Oyl Email.ts
- 07-Email Template The Change.docx
- 07-Write Your Campaign Emails - The Change.ts
- 08-Downloads (Google Docs Template NOT AVAILABLE).pdf
- 08-Write Your Campaign Emails - Why They Buy.ts
- 09-Downloads.pdf
- 09-Email Template Legit This Is It - Value Prism.docx
- 09-Write Your Campaign Emails - Legit This Is It!.ts
- 10-Downloads.pdf
- 10-Email Template The Counter Downer.docx
- 10-Write Your Campaign Emails - The Counter Downer.ts
- 11-Downloads (Google Docs Template NOT AVAILABLE).pdf
- 11-Write Your Post-Campaign Emails.ts
- 12-Finish With a Quick Comparison to Your Solution Design.ts
- 04-Module 4
- 01-How to Edit Copy.ts
- 02-Try it Two Ways.ts
- 03-Copywriting Techniques - The Battlefield Principle.ts
- 04-Copywriting Techniques - Colour, Pattern, Texture and Shine.ts
- 05-OTS - Colour, Pattern, Texture & Shine.ts
- 06-Laying it on Thick.ts
- 07-The Modified Foxtrot.ts
- 08-Make it One Sentence.ts
- 09-The Seasonal Sweep.ts
- 22-Master of Seasonal Sales - Facebook Ads
- 01-Module 1
- 01-Downloads.pdf
- 01-Researching Seasonal Facebook Ads.ts
- 02-Use a Sample Project.ts
- 03-How To Use Past-Campaign Data To Guide Your Strategy.ts
- 04-The Practice - How to Use Past-Campaign Data to Guide Your Strategy.ts
- 05-How to Find and Use Sticky Messages for Ads.ts
- 06-Here’s What We Mean by 'Sticky' VOC.ts
- 07-Assessing Your Funnel Ecosystem.ts
- 08-The Practice - Assessing Your Funnel 'Ecosystem'.ts
- 09-What You Need Before Moving Into Planning Your Seasonal Facebook Ads.ts
- 02-Module 2
- 01-What You Need to Plan Your Seasonal Facebook Ads Campaign.ts
- 02-Page-Level Offer PDF.pdf
- 02-The Best Possible Offer.ts
- 03-How to Apply the Stages of Awareness to Facebook Ads.ts
- 04-How to Assess Market Sophistication for Facebook Ads.ts
- 05-Complete Your Facebook Ads Solution Design Table.ts
- 06-The Practice - Complete Your Facebook Ads Solution Design Table.ts
- 07-What You Need Before You Start Writing Your Seasonal Facebook Ads.ts
- 03-Module 3
- 01-What You Need to Write Your Seasonal Facebook Ads Campaign.ts
- 02-The Anatomy of a Facebook Ad.ts
- 03-Facebook Ads Manager 101.ts
- 04-How to Write Seasonal Facebook Ads.ts
- 05-What You Need Before You Start Editing Your Seasonal Facebook Ads.ts
- 04-Module 4
- 01-Here's What You Should Have Before You Start Editing Your Seasonal Facebook Ads Campaign.ts
- 02-Leave Only the Unique and Exceptional.ts
- 03-The Practice - Leave Only The Unique and Exceptional.ts
- 04-Facebook Compliance 101.ts
- 05-The 7 Sweeps - For Ads.ts
- 06-How to Use the Seven Sweeps in Your Delivery Email.ts
- 07-The Practice - The Seven Sweeps.ts
- 08-You Completed the Editing Seasonal Facebook Ads Roadmap!.ts
- 23-Master of Delivery Emails
- 01-Module 1
- 01-Downloads.pdf
- 01-Make Researching and Planning Easier With These 2 Documents.ts
- 01-Solution Design.docx
- 01-Ultimate Message Map (UMM).docx
- 02-Use a Sample Project.ts
- 03-What You've Already Documented.ts
- 04-10 Core Methods of Message Finding.ts
- 05-How to Know What Research to Do.ts
- 06-Use This Simple Audit to Pinpoint Messaging Opportunities.ts
- 07-The Practice - Heuristic Analysis.ts
- 08-How to Document a New Product Inside Your Ultimate Message Map.ts
- 09-Researching For Supporting Assets.ts
- 10-You've Completed Your Delivery Email Research.ts
- 02-Module 2
- 01-An Intro To Planning Delivery Emails.ts
- 02-Email-Level Framework - AIDA.ts
- 03-The Practice - The AIDA Framework.ts
- 04-How to Complete Your Delivery Email Solution Design Table.ts
- 05-You've Completed Planning Your Delivery Email.ts
- 03-Module 3
- 01-What You Need To Write Your Delivery Email.ts
- 02-It's Not a Shitty First Draft, It's a Strong First Draft.ts
- 03-How To Write A Persuasive Lead-Gen Delivery Email.ts
- 04-The Practice - Write a Persuasive Lead Gen Delivery Email.ts
- 05-I Want To Blank And I Want You To Blank.ts
- 06-The Practice - I Want to [Blank] and I Want You to [Blank].ts
- 07-You've Completed Writing Your Delivery Email.ts
- 04-Module 4
- 01-Editing Your Delivery Email, Here's What You'll Need.ts
- 02-The You Rule (Delivery Emails).ts
- 03-The Practice - The You Rule.ts
- 04-Restrain Yourself.ts
- 05-The Practice - One Idea Only.ts
- 06-How to Use the Seven Sweeps in Your Delivery Email.ts
- 07-The Practice - The Seven Sweeps.ts
- 08-You've Completed Editing Your Delivery Email.ts
- 24-Master of Closing Techniques
- 01-Closing - The Most Underrated Skill in Copywriting.ts
- 01-Closing Techniques Workbook - Copyhackers Close Lessons.pptx
- 01-Downloads.pdf
- 01-Solution Design.docx
- 01-Ultimate Message Map (UMM).docx
- 02-Propellants and Repellants.ts
- 03-Finding Propellants.ts
- 04-Finding Repellants.ts
- 05-Temporal Discounting.ts
- 06-Choosing Your Closing Technique.ts
- 07-How to Choose the Right Close for Your SaaS Pages.ts
- 08-How to Identify the Right Close for Your eCommerce Pages.ts
- 09-How to Choose the Right Close for Your Service-Based Business Pages.ts
- 10-Cleaning Up Your Close.ts
- 25-AB Testing For Copywriters
- 01-AB Testing Course Introduction.ts
- 01-AB Testing Course PDF.pdf
- 02-Why Test.ts
- 03-Anatomy of an AB Test.ts
- 04-Common Types of Tests.ts
- 05-Choosing What to Test.ts
- 06-Creating a Hypothesis.ts
- 07-Knowing When to Stop a Test.ts
- 08-AB Testing FAQ.ts
- 26-Master of Guest Blogging
- 01-Module 1 - Why Guest Blog
- 01-The Three Worlds of Guest Blogging Fame & Fortune.ts.ts
- 02-Once Upon a Time (I Was a Nobody) … And Then.ts
- 03-Why Guest Blog (No Really, Why).ts
- 04-BONUS - Authority & the Benefits of Guest Blogging.ts
- 05-Myths & Misconceptions.ts
- 06-Defining Your Guest Blogging Goals.ts
- 07-OTS - Your Goals.ts
- 02-Module 2 - Where and What to Guest Blog
- 01-The Crowded Blogging Landscape.ts
- 02-Where to Guest Blog (Your Publisher’s World).ts
- 03-OTS - How to 10X Your List of Publications.ts
- 04-What to Guest Blog About (Your World, But Not Really).ts
- 05-Finding Their Hell … And Their Heaven.ts
- 06-OTS - Finding Hell and Heaven.ts
- 07-OTS - Finding the Publisher’s Heaven.ts
- 08-Moving Forward - What & Where to Guest Blog.ts
- 03-Module 3 - How to Reverse-Engineer the Perfect Article
- 01-Making 'Yes!' Inevitable.ts
- 02-Battle-Scars and Insights Before You Get Started.ts
- 03-Where Does Popular Content Come From.ts
- 04-Reverse-Engineering 'Yes' Template.xlsx
- 04-Welcome to the Template - Steps 1 – 3.ts
- 05-Now the Magic Starts - Step 4.ts
- 06-Does Size Matter - Step 5.ts
- 07-Clothes Make the Writer - Step 6.ts
- 08-I Like It Like That - Step 7.ts
- 09-Math, Mostly Just Math - Steps 8 - 10.ts
- 10-A Safer, Gentler, More Wonderful Mountain.ts
- 04-Module 4 - On the Page, From Outline to Article
- 01-How to Start Your Guest Blog Post.ts
- 02-OTS - The Cheat Sheet of Your Cheat Sheets.ts
- 02-Workbook - The Cheat Sheet of Your Cheat Sheets.pdf
- 03-Behold, the Almighty Outline.ts
- 03-The (Almighty) Outline Template.docx
- 04-Thesis.ts
- 05-Hook.ts
- 06-Hook - 5 Plug-and-Play Options.ts
- 07-The Overview.ts
- 08-Body.ts
- 09-Long-Form Articles, Short on Effort.ts
- 10-Conclusion - Tell Them What You Told Them.ts
- 11-BONUS - On Writing – Or, How to Make Sure No One Ever Publishes a Word You Slaved Over.ts
- 12-Tutorial Tuesdays - Outlining an Article.ts
- 05-Module 5 - Who, How, and When to Pitch Guest Blogs
- 01-Pitching Your Guest Blog Post.ts
- 02-Cold vs Warm Pitches.ts
- 03-How to Craft Your Cold Pitch.ts
- 04-Warm Pitching - Seem 'Standup' and 'Pretty Good'.ts
- 05-Downloads.pdf
- 05-Email Permutator.xlsx
- 05-How to Find Any Editor or Decision Maker's Email.ts
- 06-Email Templates for Pitching Your Blog.pdf
- 06-OTS - Templates for Print or Top Top-Tier Publications.ts
- 07-Following Up, Rescuing Yourself from ‘No Response’ Purgatory, and Dealing With Rejection.ts
- 08-Master of Guest Blogging Course Conclusion.ts
- 00-Framework - The Order of Operations.jpeg
- 00-Start Here - A Walkthrough of All Things 'Master of Guest Blogging'.ts
- 00-Workbook - Master of Guest Blogging.pdf
