Lawrence Bernstein – Million Dollar Hard Drive + Players in Print

Million Dollar Hard Drive + Players in Print: Unlock the Vault of Direct Response Advertising

Course Introduction:

Unlock the secrets to high-performing ads and become a master of conversion with the Million Dollar Hard Drive + Players in Print course. This is the ultimate treasure trove for advertising professionals who are serious about upping their game.

Course Modules:

Module 1: Foundations of Direct Response

• Lesson 1.1: Health & Beauty MegaBase

  • Over 1,800 tested print ads in the health and beauty sector.

• Lesson 1.2: Financial MegaBase

  • Six hundred thirty-four financial ads featuring 15,000 searchable keywords.

Module 2: The Art of Selling

• Lesson 2.1: High Ticket Selling (Part 1)

  • Turn small investments into high-revenue campaigns.

• Lesson 2.2: Criminal Closers Manual

  • Sales strategies that clocked in $250 million before getting shut down.

Module 3: Niche Markets

• Lesson 3.1: Killer Chiro Campaign

  • Learn how one campaign took a chiropractic practice nationally.

• Lesson 3.2: Alt-Health Direct Mail Control Packages

  • Direct Mail templates and strategies in alternative health.

Module 4: Crafting the Narrative

• Lesson 4.1: Story Ads That Sell

  • A 30-page checklist for writing compelling story ads.

• Lesson 4.2: Self-Help Sector Strategies

  • 209 Direct Mail packages and print ads focused on self-help.

Module 5: Mastering Retail and High Ticket Sales

• Lesson 5.1: Retail Copywriting Trove

  • Over 420 long copy ads dominated the retail sector.

• Lesson 5.2: High Ticket Selling (Part 3)

  • From $500 supplements to $5,000 advisory services.

Unique Profiles of Players in Print

• Dive deep into case studies of professionals who mastered the game of direct-response advertising. From the agency that revolutionized the business to the individual players who built empires through savvy advertising.

Student Benefits:

• Broad Industry Coverage: Strategies covering a range of industries from health to real estate.

• Proven Strategies: Access proven tactics and strategies that have generated millions in sales.

• Evergreen Content: The lessons you learn will be applicable for years to come, providing long-term value.

• No-Nonsense Approach: This course is for serious professionals—no fluff, no empty promises—just solid, actionable content.

The Million Dollar Hard Drive + Players in Print course is only for some. With an investment of $100,100, this is for serious professionals committed to dominating their field. Are you ready to elevate your advertising game to never-before-seen heights? Enroll now.