Master the dynamics of Google Analytics 4 with the “Simo Ahava – Google Analytics 4 in Big Query” course.

Dive into a comprehensive learning experience that will give you an edge in understanding and utilizing Google’s powerful analytical tool.

This course is meticulously structured into engaging modules, each crafted to offer you extensive knowledge about different
aspects of Google Analytics 4.

Starting with the basics, the course offers an in-depth look into setting up the BigQuery environment, linking Google Analytics 4 and Google BigQuery, accessing the course dataset, exploring the Google Analytics 4 export schema, and running your first SQL query.

The course ensures a smooth start for all, regardless of familiarity with the subject.

The second module focuses on Events and Users. This section delves into understanding GA4’s session and user data models, sess-ionizing the event data stream in BigQuery, grouping data by users and different user-based dimensions, accessing user properties, and learning how to unnest data. Moreover, you’ll grasp the concept of query costs and how to optimize them, setting a solid foundation for your future work.

The course continues with Engagement and Retention, a vital module where you’ll replicate and customize GA4’s sessionization logic, use “engagement” to segment data, build custom pathing reports and event funnels, and replicate GA4’s retention model. This section also introduces you to Google Data Studio and how to integrate it with Google BigQuery.

The Monetization & Lifetime Value section offers an exploration of the ecommerce event schema in the GA4 data, teaches you to calculate ecommerce metrics, and shows how GA4 utilizes “items” in ecommerce events. You’ll also learn how to build a comprehensive items funnel report and calculate the lifetime value of users.

The final module, Advanced Queries, presents advanced techniques for working with Google BigQuery and Google Analytics 4.

You’ll craft your own concept of an “engaged session,” combine GA4 data with other public datasets, flatten the GA4 schema to work with relational databases, and more.

This section is constantly updated with new content to keep you up-to-date with the latest trends and techniques.

This course elevates your Google Analytics skills, giving you the tools to drive data-driven decisions in your business or career.

Harness the power of BigQuery and Google Analytics 4 and unlock the potential of your data with the “Simo Ahava – Google Analytics 4 in Big Query” course. Get started today!