David Herrmann & Cody Plofker – TikTok Ads Talk

David Herrmann & Cody Plofker – TikTok Ads Talk Experts in TikTok advertising David Herrmann and Cody Plofker joined Foxwell Digital to talk about the current state of TikTok ads, from novice to expert. This 150-minute course teaches you how to create winning creative, create a winning account structure, optimize your account, and much more.

TOPICS COVERED

• Why aren’t advertisers succeeding with TikTok ads?
• TikTok creative success
  • Hook creation and the TikTok thumb stop ratio
  • Storyboarding-winning TikTok creative
  • Content creators, how to source them, and how to succeed with them
  • Ideas for new TikTok creative
  • How to use data to optimize the creative process
  • Creative testing
  • Scaling winning TikTok creative
  • How often to update creative based on spend
  • TikTok Creative Marketplace
• Winning with TikTok ad copy
• TikTok ad account structure – setup through optimization
• CBO vs ABO
• TikTok ad-winning audiences and who/what to target
• TikTok ad landing page optimization and testing
• What type of data do TikTok ads need to succeed
• Measuring TikTok ads success
• TikTok sales attribution and how to measure it
• Where TikTok lives in the customer journey funnel
• Why organic TikTok is important for TikTok ads
• TikTok influencers, branded content, and white-labelled content
• TikTok ad optimization using other platforms such as Google Analytics, post-purchase surveys, and more